7 Strategies for a Brilliant First Impression

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Branding expert and best-selling author Sally Hogshead knows that we live in a distracted, competitive and commoditized world. According to some research the average attention span could be as low as 9 seconds (the same as a gold fish). You need to demonstrate your value immediately or your listener will be off to the next thing.

Here's 7 strategies to make a brilliant first impression at your next conference, networking event, job interview or meeting.

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7 Strategies for a Brilliant First Impression

  1. 1. ! 7 STRATEGIES FOR A BRILLIANT FIRST IMPRESSION
  2. 2. INTRODUCTIONS HAVE A 90% FAILURE RATE.
  3. 3. ! It’s better to avoid introducing yourself to someone than to waste their time with weak communication. !
  4. 4. ! Every time you introduce yourself, you are either adding value or taking up space.
  5. 5. ! YOUR INFLUENCE AS A PROFESSIONAL WILL BE MEASURED BY YOUR ABILITY TO GET OTHERS TO LISTEN AND TAKE ACTION.
  6. 6. ! 1. Find one way to add VALUE to the conversation.
  7. 7. ! What problem is your listener facing? ! How can you help overcome it?
  8. 8. ! 2. Understand how theWorld sees YOU.
  9. 9. ! How is your personality most likely to impress others? You already have certain patterns of communication. ! These shape how people perceive you.
  10. 10. PASSION INNOVATION POWER PRESTIGE TRUST MYSTIQUE ALERT
  11. 11. ! So how does the world see you? ! If you haven’t discovered that yet, find out at: ! www.HowTheWorldSeesYou.com
  12. 12. HOW CAN YOU START THE CONVERSATION? INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT INTRODUCE YOURSELF WITH HUMOR, CONNECT INSTANTLY WITH A WARM SMILE AND OPEN BODY START A CONVERSION WITH A STRONG OPINION OPEN TOPICS ABOUT IMPROVEMENT MAKE THEM FEEL COMFORTABLE ASK INTELLIGENT QUESTIONS SHOW INTEREST BY ASKING FOR DETAILS CREATED BY SALLY HOGSHEAD | DISCOVER MORE AT HOWTOFASCINATE.COM | EMAIL: HELLO@HOWTOFASCINATE.COM ©2014 FASCINATE, INC.
  13. 13. 3. Create your “Anthem.”
  14. 14. An Anthem is a tagline for your personality. ! It’s how you are different and what you do best.
  15. 15. Once you know what makes you valuable to others, you’re more authentic and confident.
  16. 16. Build Your Anthem: ! www.HowToFascinate.com/Anthem
  17. 17. 4. Ask real questions.
  18. 18. When it comes to first impressions, your questions matter more than your answers. The goal is to get away from trite topics, and get on a roll together.
  19. 19. 5. Consider what your listener will ALREADY be thinking and talking about.
  20. 20. It’s easier to immediately connect with someone if you already know what they’re pondering… or struggling with… or excited about.
  21. 21. 6. Commit to a strong start.
  22. 22. When introducing yourself, don’t wait for the other person to do all the work.
  23. 23. TWEET THIS: ! “When it comes to first impressions, a weak start leads to a poor impression.” ! via @SallyHogshead
  24. 24. So if you’re ready to make a brilliant first impression, create your Anthem now: ! www.HowToFascinate.com/Anthem
  25. 25. 7. Bring a sense of purpose to the conversation.
  26. 26. TWEET THIS: ! “The purpose of a conversation is not to kill time, but to grow a connection.” ! via @SallyHogshead
  27. 27. www.HowTheWorldSeesYou.com wwwwww.H.HoowwTThheeWWoorrldldSSeeeessYYoouu.

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