7 Strategies for a Brilliant First Impression
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7 Strategies for a Brilliant First Impression

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Branding expert and best-selling author Sally Hogshead knows that we live in a distracted, competitive and commoditized world. According to some research the average attention span could be as low......

Branding expert and best-selling author Sally Hogshead knows that we live in a distracted, competitive and commoditized world. According to some research the average attention span could be as low as 9 seconds (the same as a gold fish). You need to demonstrate your value immediately or your listener will be off to the next thing.

Here's 7 strategies to make a brilliant first impression at your next conference, networking event, job interview or meeting.

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  • 1. ! 7 STRATEGIES FOR A BRILLIANT FIRST IMPRESSION
  • 2. INTRODUCTIONS HAVE A 90% FAILURE RATE.
  • 3. ! It’s better to avoid introducing yourself to someone than to waste their time with weak communication. !
  • 4. ! Every time you introduce yourself, you are either adding value or taking up space.
  • 5. ! YOUR INFLUENCE AS A PROFESSIONAL WILL BE MEASURED BY YOUR ABILITY TO GET OTHERS TO LISTEN AND TAKE ACTION.
  • 6. ! 1. Find one way to add VALUE to the conversation.
  • 7. ! What problem is your listener facing? ! How can you help overcome it?
  • 8. ! 2. Understand how theWorld sees YOU.
  • 9. ! How is your personality most likely to impress others? You already have certain patterns of communication. ! These shape how people perceive you.
  • 10. PASSION INNOVATION POWER PRESTIGE TRUST MYSTIQUE ALERT
  • 11. ! So how does the world see you? ! If you haven’t discovered that yet, find out at: ! www.HowTheWorldSeesYou.com
  • 12. HOW CAN YOU START THE CONVERSATION? INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT INTRODUCE YOURSELF WITH HUMOR, CONNECT INSTANTLY WITH A WARM SMILE AND OPEN BODY START A CONVERSION WITH A STRONG OPINION OPEN TOPICS ABOUT IMPROVEMENT MAKE THEM FEEL COMFORTABLE ASK INTELLIGENT QUESTIONS SHOW INTEREST BY ASKING FOR DETAILS CREATED BY SALLY HOGSHEAD | DISCOVER MORE AT HOWTOFASCINATE.COM | EMAIL: HELLO@HOWTOFASCINATE.COM ©2014 FASCINATE, INC.
  • 13. 3. Create your “Anthem.”
  • 14. An Anthem is a tagline for your personality. ! It’s how you are different and what you do best.
  • 15. Once you know what makes you valuable to others, you’re more authentic and confident.
  • 16. Build Your Anthem: ! www.HowToFascinate.com/Anthem
  • 17. 4. Ask real questions.
  • 18. When it comes to first impressions, your questions matter more than your answers. The goal is to get away from trite topics, and get on a roll together.
  • 19. 5. Consider what your listener will ALREADY be thinking and talking about.
  • 20. It’s easier to immediately connect with someone if you already know what they’re pondering… or struggling with… or excited about.
  • 21. 6. Commit to a strong start.
  • 22. When introducing yourself, don’t wait for the other person to do all the work.
  • 23. TWEET THIS: ! “When it comes to first impressions, a weak start leads to a poor impression.” ! via @SallyHogshead
  • 24. So if you’re ready to make a brilliant first impression, create your Anthem now: ! www.HowToFascinate.com/Anthem
  • 25. 7. Bring a sense of purpose to the conversation.
  • 26. TWEET THIS: ! “The purpose of a conversation is not to kill time, but to grow a connection.” ! via @SallyHogshead
  • 27. www.HowTheWorldSeesYou.com wwwwww.H.HoowwTThheeWWoorrldldSSeeeessYYoouu.