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Supercharge Your Facebook Marketing

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With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. …

With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.

5 Revealing Facebook Marketing Stats

• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.

Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.

More Information:

Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade

Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/

Social Media Infographics: http://www.customerinsightgroup.com/infographs

Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing

Here are just a few of the ways Customer Insight Group can you view and use social media:

• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.

Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends

Published in: Business, Technology

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  • 1. + Supercharge Your Facebook Marketing Sallie Burnett 303.422.9758 www.customerinsightgroup.com
  • 2. Start with the End in Mind — Goals Sales Brand Awareness Customer Service New Customers SEO © 2014 CustomerInsightGroup.com • 303.422.9758 Retention
  • 3. Facebook Algorithm Update Over 1000 Factors Is the Page’s profiles complete? How frequently is content from this Page reported as low quality? Has the user engaged recently with this Page or with similar content? Does the fan base for the Page overlap with other known high quality pages? How timely and relevant is the content? Is it quality content (receiving lots of likes, shares or comments) by the user’s friends? Facebook Algorithm © 2014 CustomerInsightGroup.com • 303.422.9758 Has the user engaged recently with this Page or with similar content
  • 4. 7 Social Media Trends 1.  Content = Exposure 2.  Text Status Updates Fall in Facebook Algorithm Ranking 3.  Facebook Brand Fans are Super Consumers 4.  Social Media is the Leading Engagement Vehicle in the Marketing Mix 5.  Fans Buy More & Are More Loyal 6.  Advertise on Facebook to Boost Visibility 7.  Consumers Love to Share Photos © 2014 CustomerInsightGroup.com • 303.422.9758
  • 5. 1) Content = Exposure Facebook & Website 70% Marketers say that content marketing has increased their brand awareness. (Source: Imedia) © 2014 CustomerInsightGroup.com • 303.422.9758
  • 6. + Facebook a content calendar. Pinterest   Develop   Create relevant, timely content that supports your USP. Twitter Google+ Website   Cross promote content. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 7.  Brings consistency.  Saves you time.  Increase SEO benefits. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 8.  Post 1-3 times per day, every. TIP: Think about your audience and what they will find value in. Create content that entertains, informs, or otherwise engages your audience. This is a critical piece in boosting engagement and visibility on Facebook.   © 2014 CustomerInsightGroup.com • 303.422.9758
  • 9. Weekly Create a Meaty Conversation   Monday: Trivia or other lifestyle post   Tuesday: Problem/Solution post tied to your products. LINK   Wednesday: One Quick Question (could be around news event, national holidays, or crowd sourcing to find out what your audience is struggling with around your niche)   Thursday: Blog post or link to value added content on website. LINK   Friday: Quote of the day or other lifestyle post.   Saturday: Product post or promotion. LINK   Sunday: Link to value added content on your Facebook page or other social channels, i.e. Pin of the Week © 2014 CustomerInsightGroup.com • 303.422.9758
  • 10.  Follow 80/20 rule.
  • 11.  Focus on engaging fans. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 12.  Have a call to action. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 13. 2) Text Status Updates Fall in Facebook Algorithm Ranking © 2014 CustomerInsightGroup.com • 303.422.9758
  • 14.   Use the Upload Photos function to share photos. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 15. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 16. 3) Facebook Brand Fans are Super Consumers © 2014 CustomerInsightGroup.com • 303.422.9758
  • 17.   Convert fans. brand users to   Leverage all customer touch points — i.e. point of purchase, direct mail, IVR, trucks, etc. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 18.  Promote your social media presence on your website. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 19. Website Footer Product Page © 2014 CustomerInsightGroup.com • 303.422.9758
  • 20.   Include your social media icons “Above the Fold” on all your emails. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 21. 4) Social Media is the Leading Engagement Vehicle in the Marketing Mix © 2014 CustomerInsightGroup.com • 303.422.9758
  • 22.   Create multi-channel strategy across touch points — Catalog, Email, Facebook, Google+, YouTube, Twitter, Pinterest. (One-off tactics fall short of building fan engagement and loyalty.) © 2014 CustomerInsightGroup.com • 303.422.9758
  • 23. Website © 2014 CustomerInsightGroup.com • 303.422.9758
  • 24. Facebook © 2014 CustomerInsightGroup.com • 303.422.9758
  • 25. Google+ Pinterest © 2014 CustomerInsightGroup.com • 303.422.9758
  • 26. 5) Fans Buy More & Are More Loyal © 2014 CustomerInsightGroup.com • 303.422.9758
  • 27.   Convert   visitors to fans. Give them a reason to “like” you and to engage with your brand. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 28.  Fan gate content and special offers. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 29. + Value of Facebook fan continues to increase. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 30.   Recognize and reward loyal customers and fans. Top Shopper   Brand loyal, high value online customers that not only have a higher LTV, but are consistent year over year top spenders.   Advocates   Everyday consumers who influence brand affinity and purchasing decisions by directly rating products, commenting or by publishing opinions and participating in conversations.   © 2014 CustomerInsightGroup.com • 303.422.9758
  • 31. 6) Advertise on Facebook to Boost Visibility
  • 32. +   Test different type of ads, offers images and call to actions.
  • 33. +
  • 34. +   Test using Facebook ads to target different niches or target markets. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 35. 7) Consumers Love to Share Photos Top 10 Facebook Activities Globally - millions of Active Facebook Users performing the following top 10 social network activities, Q2 2013 Millions Active Facebook Users Millions Active Facebook Users Millions Active Facebook Users Uploaded and share photos 476.59 239.17 108.37 Messaged with friends on a one on one basis 374.55 216.23 82.86 Commented on a friend's post 388.08 201.82 94.44 Commented on a friend's photo or video 359.53 184.84 86.55 Posted comment about my daily activities 349.60 184.71 87.86 Clicked Facebook ‘like’ button 348.16 150.64 84.87 Followed a group or like a page created by a brand 291.99 110.60 66.94 Watched video clips created by other internet users 310.76 125.06 75.58 Shared a link to an article 287.82 112.19 67.37 Shared videos created by other internet users 259.86 93.31 54.64 Source: GlobalWebIndex, Question: Thinking about the social media services that you actively use, could you please tell us if you have done any of the following on the service through your PC/Laptop/Mobile/Tablet in the past month? Base: % of Active Facebook Users
  • 36.   Create SEO value from your images and photos.   Make sure each image has a file name.   Add well written descriptions including keywords. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 37.  Make it easy for customers and fans to share. © 2014 CustomerInsightGroup.com • 303.422.9758
  • 38. + Keep in Touch LinkedIn Group http://www.linkedin.com/Discussions   InternetHowTo on Twitter http://twitter.com/internethowto Social Media Library http://www.customerinsightgroup.com/marketinglibrary Infographics http://www.customerinsightgroup.com/infographs Social Media Grader http://www.customerinsightgroup.com/marketinglibrary/social-media-grader How to Use Facebook for Business http://www.customerinsightgroup.com/facebook-pocket-guide © 2014 CustomerInsightGroup.com • 303.422.9758