Should Your Company Use Social Media Marketing?

Should Your Company Use Social Media Marketing?
Customer Relationships — Engage. Keep. Grow.

Bio
Sallie Burnett
Strategist. Leader. Innovator.
President of Customer Insight Group, Inc., leading strategic relationship-marketing firm
Adjunct digital marketing professor prestigious Daniels College of Business
2009 Direct Marketer of the Year
© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
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Customer Insight Group, Inc.
Insight
Strategy
Execution
Systematic New Loyalty Program
Loyalty Audit
Loyalty Navigator
Custom Loyalty Workshop
Cause Marketing Exploration
Social Media Roadmap
Social Media Navigator
Custom Social Media Workshop
Data mining
Market research
Modeling
Profiling
Response analysis
Segmentation
Social media monitoring
Usage and attitudes
Audience targeted creative
Blogs
Content
Direct mail
E-mail design
Landing pages
Manage online conversations
Mobile marketing
Program management
Social media
Website design and content
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Customer Relationships – Engage. Keep. Grow.

Quick Quiz
Facebook?
Flickr?
Linked In?
StumbleUpon?
Digg?
Reddit?
Have you searched for something on Wikipedia?
Yahoo?
Google?
Ask?
Do you read blogs?
Do you use a RSS reader Google, Newsgator or Bloglines?
Have you submitted or shared content to a social network?
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What is Social Networking?
Social networking is the interaction between a group of people who share a common interest.
This can be casual (Facebook), professional (LinkedIn), or anything in between.
Social network is a conversation and it is all about the ideas you are sharing about a brand.
“Social network sites are visited by three quarters of global consumers who go online today. That’s a 24% increase over last over.” Nielsen, 2010
“Messaging, commenting, blogging, sharing and “liking” now fill up 22% of all time spent online each month.” Nielsen, 2010
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How does Social Media Work?
Social media marketing helps companies capitalize on cutting edge marketing techniques.
Allows marketers to utilize and profit from the use of web 2.0 platforms, such as blogs, podcasts, social networking sites, and other emerging marketing tools.
Social media differs from traditional media in that it involves two-way communication, where users are empowered to generate content.
Consumers today are social, and want to have conversations with companies.
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Where Do Buyers/Influencers Get Information About Your Product?
| Social Media and Online PR Report | http://ecly.co/OPR-sm
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What are the Benefits of Social Media for Marketers?
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How Effective is Social Media in Achieving Business Objectives?
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What are the Social Media Channels?
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What are the Top Social Media Channels?
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Twitter Age Demographics
Twitter users like to be connected, get timely information, and connect with new people and brands.
Source: Quantcast.com
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How are Companies Using Twitter?
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Facebook Age Demographics
Source: Facebook Social Ads Platform Data
Facebook has become both a personal and professional space.
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How are Companies Using Facebook?
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YouTube Age Demographics

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Source: Quantcast.com
Users interact with online video sites much like they do with social networking sites—connecting with others and commenting on posts.

How to Develop Your Social Media Strategy
Identify your objectives
Identify your target audience
Find where the conversations are happening
Join the conversations
Integrate into your existing communications
Monitor and measure
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Sallie Burnett, President
Customer Insight Group, Inc.
Email: sallie@customerinsightgroup.com
Phone: 303.422.9758
Twitter: http://twitter.com/sallieburnett
LinkedIn: http://www.linkedin.com/in/sallieburnett

Should Your Company Use Social Media Marketing?

by Sallie Burnett

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Should Your Company Use Social Media Marketing? Presentation Transcript

http://www.customerinsightgroup.com	4
http://www.linkedin.com	3