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Social Media and Financial Institutions

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The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial …

The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.

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  • http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/
  • http://www.marketingsherpa.com/1news/chartofweek-03-09-10-lp.htm
  • http://blog.twitter.com/2010/02/measuring-tweets.htmlhttp://www.worldmarketmedia.com/810/section.aspx/994/post/social-media-trends-at-fortune-100-companies-stats
  • 328% growth in 35 – 54 year olds35+ demographic now represents more than 30% of the entire user base923% growth in ages 55+Source: Facebook Social Ads Platform Data
  • http://www.facebook.com/tiaa-cref
  • http://www.facebook.com/fidelityinvestments
  • Transcript

    • 1. Social Media and Financial Institutions
      February 4, 2011
    • 2. Bio
      Sallie Burnett
      Strategist. Leader. Innovator.
      Adjunct digital marketing professor prestigious Daniels College of Business
      2009 Direct Marketer of the Year
      President of Customer Insight Group, Inc., leading strategic relationship-marketing firm
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
      2
    • 3. Customer Insight Group, Inc.
      Insight
      Strategy
      Execution
      3
      Customer Relationships – Engage. Keep. Grow.
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 30. Quick Quiz
      Facebook?
      Flickr?
      Linked In?
      StumbleUpon?
      Digg?
      Reddit?
      Have you searched for something on Wikipedia?
      Yahoo?
      Google?
      Ask?
      Do you read blogs?
      Do you use a RSS reader Google, Newsgator or Bloglines?
      Have you submitted or shared content to a social network?
      4
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 31. What is Social Networking?
      Social networking is the interaction between a group of people who share a common interest.
      This can be casual (Facebook), professional (LinkedIn), or anything in between.
      Social network is a conversation and it is all about the ideas you are sharing about a brand.
      “Social network sites are visited by three quarters of global consumers who go online today. That’s a 24% increase over last year.” Nielsen, 2010
      “Messaging, commenting, blogging, sharing and “liking” now fill up 22% of all time spent online each month.” Nielsen, 2010
      5
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 32. How does Social Media Work?
      Social media marketing helps companies capitalize on cutting edge marketing techniques.
      Allows marketers to utilize and profit from the use of web 2.0 platforms, such as blogs, podcasts, social networking sites, and other emerging marketing tools.
      Social media differs from traditional media in that it involves two-way communication, where users are empowered to generate content.
      Consumers today are social, and want to have conversations with companies.
      6
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 33. Where Do Buyers/Influencers Get Information About Your Product?
      | Social Media and Online PR Report | http://ecly.co/OPR-sm
      7
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 34. What are the Benefits of Social Media for Marketers?
      8
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 35. How Effective is Social Media in Achieving Business Objectives?
      9
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 36. What are the Social Media Channels?
      10
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 37. What are the Top Social Media Channels?
      11
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 38. Twitter Age Demographics
      Twitter users like to be connected, get timely information, and connect with new people and brands.
      Source: Quantcast.com
      12
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 39. How are Companies Using Twitter?
      13
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 40. How are Companies Using Twitter?
      14
      © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com
    • 41. Facebook Age Demographics
      Source: Facebook Social Ads Platform Data
      Facebook has become both a personal and professional space.
      15
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 42. How are Companies Using Facebook?
      16
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 43. How are Companies Using Facebook?
      17
      © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com
    • 44. How are Companies Using Facebook?
      © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com
      18
    • 45. 19
      YouTube Age Demographics
       
      3 - 12
      Source: Quantcast.com
      Users interact with online video sites much like they do with social networking sites—connecting with others and commenting on posts.
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 46. How are Companies Using YouTube?
    • 47. How to Develop Your Social Media Strategy
      Identify your objectives
      Identify your target audience
      Find where the conversations are happening
      Join the conversations
      Integrate into your existing communications
      Monitor and measure
      21
      © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    • 48. Sallie Burnett, President
      Customer Insight Group, Inc.
      Email: sallie@customerinsightgroup.com
      Phone: 303.422.9758
      Twitter: http://twitter.com/sallieburnett
      LinkedIn: http://www.linkedin.com/in/sallieburnett
      Customer Relationships – Engage. Keep. Grow.