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Social Media and Financial Institutions<br />February 4, 2011<br />
Bio<br />Sallie Burnett<br />Strategist. Leader. Innovator.<br />Adjunct digital marketing professor prestigious Daniels C...
Customer Insight Group, Inc.<br />Insight<br />Strategy<br />Execution<br /><ul><li>Systematic New Loyalty Program
Loyalty Audit
Loyalty Navigator
Custom Loyalty Workshop
Cause Marketing Exploration
Social Media Roadmap
Social Media Navigator
Custom Social Media Workshop
Data mining
Market research
Modeling
Profiling
Response analysis
Segmentation
Social media monitoring
Usage and attitudes
Audience targeted creative
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Social Media and Financial Institutions

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The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.

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  • http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/
  • http://www.marketingsherpa.com/1news/chartofweek-03-09-10-lp.htm
  • http://blog.twitter.com/2010/02/measuring-tweets.htmlhttp://www.worldmarketmedia.com/810/section.aspx/994/post/social-media-trends-at-fortune-100-companies-stats
  • 328% growth in 35 – 54 year olds35+ demographic now represents more than 30% of the entire user base923% growth in ages 55+Source: Facebook Social Ads Platform Data
  • http://www.facebook.com/tiaa-cref
  • http://www.facebook.com/fidelityinvestments
  • Transcript of "Social Media and Financial Institutions"

    1. 1. Social Media and Financial Institutions<br />February 4, 2011<br />
    2. 2. Bio<br />Sallie Burnett<br />Strategist. Leader. Innovator.<br />Adjunct digital marketing professor prestigious Daniels College of Business<br />2009 Direct Marketer of the Year<br />President of Customer Insight Group, Inc., leading strategic relationship-marketing firm<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />2<br />
    3. 3. Customer Insight Group, Inc.<br />Insight<br />Strategy<br />Execution<br /><ul><li>Systematic New Loyalty Program
    4. 4. Loyalty Audit
    5. 5. Loyalty Navigator
    6. 6. Custom Loyalty Workshop
    7. 7. Cause Marketing Exploration
    8. 8. Social Media Roadmap
    9. 9. Social Media Navigator
    10. 10. Custom Social Media Workshop
    11. 11. Data mining
    12. 12. Market research
    13. 13. Modeling
    14. 14. Profiling
    15. 15. Response analysis
    16. 16. Segmentation
    17. 17. Social media monitoring
    18. 18. Usage and attitudes
    19. 19. Audience targeted creative
    20. 20. Blogs
    21. 21. Content
    22. 22. Direct mail
    23. 23. E-mail design
    24. 24. Landing pages
    25. 25. Manage online conversations
    26. 26. Mobile marketing
    27. 27. Program management
    28. 28. Social media
    29. 29. Website design and content</li></ul>3<br />Customer Relationships – Engage. Keep. Grow.<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    30. 30. Quick Quiz<br />Facebook?<br />Flickr?<br />Linked In?<br />StumbleUpon?<br />Digg?<br />Reddit?<br />Have you searched for something on Wikipedia?<br />Yahoo?<br />Google?<br />Ask?<br />Do you read blogs?<br />Do you use a RSS reader Google, Newsgator or Bloglines?<br />Have you submitted or shared content to a social network?<br />4<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    31. 31. What is Social Networking?<br />Social networking is the interaction between a group of people who share a common interest. <br />This can be casual (Facebook), professional (LinkedIn), or anything in between.<br />Social network is a conversation and it is all about the ideas you are sharing about a brand. <br />“Social network sites are visited by three quarters of global consumers who go online today. That’s a 24% increase over last year.” Nielsen, 2010<br />“Messaging, commenting, blogging, sharing and “liking” now fill up 22% of all time spent online each month.” Nielsen, 2010<br />5<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    32. 32. How does Social Media Work?<br />Social media marketing helps companies capitalize on cutting edge marketing techniques. <br />Allows marketers to utilize and profit from the use of web 2.0 platforms, such as blogs, podcasts, social networking sites, and other emerging marketing tools. <br />Social media differs from traditional media in that it involves two-way communication, where users are empowered to generate content. <br />Consumers today are social, and want to have conversations with companies. <br />6<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    33. 33. Where Do Buyers/Influencers Get Information About Your Product?<br />| Social Media and Online PR Report | http://ecly.co/OPR-sm<br />7<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    34. 34. What are the Benefits of Social Media for Marketers?<br />8<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    35. 35. How Effective is Social Media in Achieving Business Objectives?<br />9<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    36. 36. What are the Social Media Channels?<br />10<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    37. 37. What are the Top Social Media Channels?<br />11<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    38. 38. Twitter Age Demographics<br />Twitter users like to be connected, get timely information, and connect with new people and brands.<br />Source: Quantcast.com<br />12<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    39. 39. How are Companies Using Twitter?<br />13<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    40. 40. How are Companies Using Twitter?<br />14<br />© Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com <br />
    41. 41. Facebook Age Demographics<br />Source: Facebook Social Ads Platform Data <br />Facebook has become both a personal and professional space.<br />15<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    42. 42. How are Companies Using Facebook?<br />16<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    43. 43. How are Companies Using Facebook?<br />17<br />© Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com <br />
    44. 44. How are Companies Using Facebook?<br />© Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com <br />18<br />
    45. 45. 19<br />YouTube Age Demographics<br /> <br />3 - 12<br />Source: Quantcast.com<br />Users interact with online video sites much like they do with social networking sites—connecting with others and commenting on posts. <br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    46. 46. How are Companies Using YouTube?<br />
    47. 47. How to Develop Your Social Media Strategy<br />Identify your objectives<br />Identify your target audience<br />Find where the conversations are happening<br />Join the conversations<br />Integrate into your existing communications<br />Monitor and measure<br />21<br />© Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com <br />
    48. 48. Sallie Burnett, President<br />Customer Insight Group, Inc.<br />Email: sallie@customerinsightgroup.com<br />Phone: 303.422.9758<br />Twitter: http://twitter.com/sallieburnett<br />LinkedIn: http://www.linkedin.com/in/sallieburnett<br />Customer Relationships – Engage. Keep. Grow.<br />

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