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Social Media and Financial Institutions
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Social Media and Financial Institutions

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The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial ...

The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.

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  • http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/
  • http://www.marketingsherpa.com/1news/chartofweek-03-09-10-lp.htm
  • http://blog.twitter.com/2010/02/measuring-tweets.htmlhttp://www.worldmarketmedia.com/810/section.aspx/994/post/social-media-trends-at-fortune-100-companies-stats
  • 328% growth in 35 – 54 year olds35+ demographic now represents more than 30% of the entire user base923% growth in ages 55+Source: Facebook Social Ads Platform Data
  • http://www.facebook.com/tiaa-cref
  • http://www.facebook.com/fidelityinvestments

Social Media and Financial Institutions Social Media and Financial Institutions Presentation Transcript

  • Social Media and Financial Institutions
    February 4, 2011
  • Bio
    Sallie Burnett
    Strategist. Leader. Innovator.
    Adjunct digital marketing professor prestigious Daniels College of Business
    2009 Direct Marketer of the Year
    President of Customer Insight Group, Inc., leading strategic relationship-marketing firm
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
    2
  • Customer Insight Group, Inc.
    Insight
    Strategy
    Execution
    • Systematic New Loyalty Program View slide
    • Loyalty Audit View slide
    • Loyalty Navigator
    • Custom Loyalty Workshop
    • Cause Marketing Exploration
    • Social Media Roadmap
    • Social Media Navigator
    • Custom Social Media Workshop
    • Data mining
    • Market research
    • Modeling
    • Profiling
    • Response analysis
    • Segmentation
    • Social media monitoring
    • Usage and attitudes
    • Audience targeted creative
    • Blogs
    • Content
    • Direct mail
    • E-mail design
    • Landing pages
    • Manage online conversations
    • Mobile marketing
    • Program management
    • Social media
    • Website design and content
    3
    Customer Relationships – Engage. Keep. Grow.
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • Quick Quiz
    Facebook?
    Flickr?
    Linked In?
    StumbleUpon?
    Digg?
    Reddit?
    Have you searched for something on Wikipedia?
    Yahoo?
    Google?
    Ask?
    Do you read blogs?
    Do you use a RSS reader Google, Newsgator or Bloglines?
    Have you submitted or shared content to a social network?
    4
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • What is Social Networking?
    Social networking is the interaction between a group of people who share a common interest.
    This can be casual (Facebook), professional (LinkedIn), or anything in between.
    Social network is a conversation and it is all about the ideas you are sharing about a brand.
    “Social network sites are visited by three quarters of global consumers who go online today. That’s a 24% increase over last year.” Nielsen, 2010
    “Messaging, commenting, blogging, sharing and “liking” now fill up 22% of all time spent online each month.” Nielsen, 2010
    5
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • How does Social Media Work?
    Social media marketing helps companies capitalize on cutting edge marketing techniques.
    Allows marketers to utilize and profit from the use of web 2.0 platforms, such as blogs, podcasts, social networking sites, and other emerging marketing tools.
    Social media differs from traditional media in that it involves two-way communication, where users are empowered to generate content.
    Consumers today are social, and want to have conversations with companies.
    6
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • Where Do Buyers/Influencers Get Information About Your Product?
    | Social Media and Online PR Report | http://ecly.co/OPR-sm
    7
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • What are the Benefits of Social Media for Marketers?
    8
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • How Effective is Social Media in Achieving Business Objectives?
    9
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • What are the Social Media Channels?
    10
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • What are the Top Social Media Channels?
    11
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • Twitter Age Demographics
    Twitter users like to be connected, get timely information, and connect with new people and brands.
    Source: Quantcast.com
    12
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • How are Companies Using Twitter?
    13
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • How are Companies Using Twitter?
    14
    © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com
  • Facebook Age Demographics
    Source: Facebook Social Ads Platform Data
    Facebook has become both a personal and professional space.
    15
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • How are Companies Using Facebook?
    16
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • How are Companies Using Facebook?
    17
    © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com
  • How are Companies Using Facebook?
    © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com
    18
  • 19
    YouTube Age Demographics
     
    3 - 12
    Source: Quantcast.com
    Users interact with online video sites much like they do with social networking sites—connecting with others and commenting on posts.
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • How are Companies Using YouTube?
  • How to Develop Your Social Media Strategy
    Identify your objectives
    Identify your target audience
    Find where the conversations are happening
    Join the conversations
    Integrate into your existing communications
    Monitor and measure
    21
    © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com
  • Sallie Burnett, President
    Customer Insight Group, Inc.
    Email: sallie@customerinsightgroup.com
    Phone: 303.422.9758
    Twitter: http://twitter.com/sallieburnett
    LinkedIn: http://www.linkedin.com/in/sallieburnett
    Customer Relationships – Engage. Keep. Grow.