Tips to Improve the Odds of Your CRM               Success
1.                                Be Customer Focused                               Don’t let the data get trapped in     ...
2.                                        Be Relevant                           Build a customer relevant relationship by ...
3.                                    Keep ItFresh                              Continuously refresh and refine your      ...
4.                                Create aDialogue                               Starting a conversation with your        ...
5.                            MeasureSuccess                                Measure the company’s success from            ...
About Us               Customer Insight Group is a strategic marketing company that uses               customer informatio...
Free Loyalty Report     Check out Customer Insight Group’s FREE Loyalty Report!     http://www.customerinsightgroup.com/wh...
ConnectWith Us                www.customerinsightgroup.com   linkedin.com/company/240235?trk=tyah                         ...
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5 Tips to Improve the Odds of Your CRM Success

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5 tips to improve the odds of your CRM success:
1. Be customer focused
2. Be relevant
3. Keep it fresh
4. Create a dialogue
5. Measure success

More CRM and Loyalty Marketing Resources

Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/

eBooks: http://www.customerinsightgroup.com/white-papers

Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops

Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program

Pinterest: http://pinterest.com/engagekeepgrow/


Who is Customer Insight Group?

Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.

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5 Tips to Improve the Odds of Your CRM Success

  1. 1. Tips to Improve the Odds of Your CRM Success
  2. 2. 1. Be Customer Focused Don’t let the data get trapped in marketing. Create a customer-inspired culture by having a systematic approach to sharing customer insight.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  3. 3. 2. Be Relevant Build a customer relevant relationship by using customer insight to tailor your message to address individual customer’s needs, preferences and interests.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  4. 4. 3. Keep ItFresh Continuously refresh and refine your strategy to stay in tune with the market and your customers.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  5. 5. 4. Create aDialogue Starting a conversation with your customers gives you the opportunity to understand their lifestyle, life stage, needs, wants, aspirations and expectations.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  6. 6. 5. MeasureSuccess Measure the company’s success from the customer’s point of view.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  7. 7. About Us Customer Insight Group is a strategic marketing company that uses customer information to help its clients engage in successful and profitable long-term relationships with each and every customer. Loyalty Marketing & Social Media Marketing Services: • Strategy • Design • Implementation • Program Management • Program Refinement© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  8. 8. Free Loyalty Report Check out Customer Insight Group’s FREE Loyalty Report! http://www.customerinsightgroup.com/white_papers/brochure_loyaltyreport_2011.pdf© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  9. 9. ConnectWith Us www.customerinsightgroup.com linkedin.com/company/240235?trk=tyah customerinsightgroup.com/rss-feed/ info@customerinsightgroup.com twitter.com/internethowto facebook.com/customerinsightgroup

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