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Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011

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Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011 …

Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011

Check out the sites at: http://salingsilang.com

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  • 1. Indonesia Social Media Landscape a snapshot of Indonesian user behavior
    Report -- Feb 2011
    Prepared by SalingSilang.com
    Jl. Langsat 1 no 16, KebayoranBaru
    Jakarta 12120, Indonesia
  • 2. We heard so much about how Indonesians are very active in social media, but what do we really know about it?
    Who’s already studying Indonesian online behavior?
    What data are available?
    Where to begin?
  • 3. Twitter Heat Map: http://aworldoftweets.frogdesign.com/
    Twitter
    Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian only paid attention to Twitter in 2010, 4 years after the service is available.
    Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
  • 4. 22,707,725
    tweets
    4,883,228
    @accounts
    on
    Jan 2011
    Used by SalingSaling Engine to generate this report
  • 5. Twitter Prime Time
    Tweets
    Twitter: Indonesia Busiest Hour 18.00 – 22.00
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 6. Active on
    weekend
    Busy Midweek
    Tweets
    Twitter: Indonesia Busiest Day: Thursday
    Indonesian does not stop tweeting on weekends
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 7. Avg tweet per account
    More tweet
    per person
    Twitter: Indonesian tweet more on weekends
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 8. Twitter: Type of tweets
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 9. Percentage of tweet produced
    Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 10. Twitter: SalingSilang Trending Topics Jan 2011
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 11. MOBILE
    DOMINATION
    Twitter: Indonesia Top 10 Twitter Platform
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 12. Twitter: Links shared on Twitter
    Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
  • 13. 4thPesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct
    20+ blogging communities
    Blogger / Blogging
    Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annnual blogging conference since 2007, “Pesta Blogger”
  • 14. 4,131,861
    Indonesian blogs
    Jan 2011
    Tracked and indexed by SalingSaling Engine
    How SalingSilang Engine is doing this:
    • Crawling bots > Link Analysis
    • 15. Indexing > Blogs has RSS’s & Language Analysis
    • 16. More on blogs at
    http://blogdir.salingsilang.com
  • 17. 80.65%
    14.50%
    4.85%
    Blogs: The Platform of Choices for Indonesian
    Depends on the links found by SalingSilang Bots, still expecting more blog
    not yet found
    Source: SalingSilang Engine, Indonesian Blogs Jan 2011
  • 18. 32,67%
    of all Indonesian blogs tracked
    is updated in the last 3 months
  • 19. 27%
    of all blogs trends is about
    korean pop culture related
    comingin, minho, kyuhyun, jonghyun, namja, yeoja, taemin, hyung, jaejoong, kibum
  • 20. 34,990,080
    2nd globally
    Facebook
    Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009
    Currently Indonesian is the 2nd largest Facebook users in the world
  • 21. Facebook: Indonesian Male/Female Ratio
    Source: Facebook.com
  • 22. 89% is under 35
    Facebook: Indonesian User Age Distribution
    Source: Facebook.com
  • 23. Facebook: Indonesian User by Cities
    Source: Facebook.com
  • 24. Facebook: Indonesian User Language Uses
    Source: Facebook.com
  • 25. Women
    Men
    Facebook: Indonesian Users Relationship Status
    Source: Facebook.com
  • 26. Facebook: Indonesian Users Relationship Status Under 18
    Source: Facebook.com
  • 27. Source: Facebook.com
    20,713,700
    Total men in Indonesia
    An example of what kind data
    you can extract from social media
    483,460
    Interested in men
    197,440
    Lives in JKT
    23,700
    is married
    3,940
    Under
    18yo
  • 28. More data sources to analyze:
    SALINGSILANG.COM
    Twitter
    Blogs
    Facebook
    Forums
    Mailing List
  • 29. About SalingSilang.com
    • Began with the idea of collecting more data on conversations that are happening in our own user generated content websites, such as DagDigDug.comand Politikana.com, but expanded to collecting data from external network which provided a more comprehensive overview about Indonesian online conversations.
    • 30. Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2010 to a limited audience.
    • 31. Version 2 is live since Feb 22nd 2011, aiming to be the go-to website to check out what is happening in Indonesia’s Social Media Sphere, check it at http://www.salingsilang.com
    Version 1
    June 30 2010
    Version 2
  • 32.
    • SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on what’s hot online!
    • 33. To experience SalingSilang.com click to http://salingsilang.com
  • Summary & Analysis
    • Indonesian Social Mediasphere is big, growing and really active
    • 34. Information shared in social media but as well as “conversations”
    • 35. More research and data needed to really understand the dynamics of social media exchange in Indonesia and its impact, we barely touch the surface
    • 36. With more information (overload) credible party: news organizations or “curators” is needed more than ever
    • 37. Conversations is manageable with the right tools
    • 38. Be careful with what information you put online, specially if you are 18 years old, married, lives in Jakarta guy, who is interested in Men! :D
  • For more information and queries
    please contact:
    PT SalingSilang, http://www.salingsilang.com
    Jl. Langsat 1 no 16, KebayoranBaru
    Jakarta 12120, Indonesia
    DidiNugrahadi
    CEO
    didinugrahadi@salingsilang.com
    Twitter: @didinu
    BBM: 217442A8
    Cell: +62 812 188 5000
    EndaNasution
    Managing Director
    enda@salingsilang.com
    Twitter: @enda
    BBM: 2172C0F6
    Cell: +62 813 9487 1625