Indonesia Social Media Landscape a snapshot of Indonesian user behavior Report -- Feb 2011 Prepared by SalingSilang.com Jl. Langsat 1 no 16, KebayoranBaru Jakarta 12120, Indonesia
We heard so much about how Indonesians are very active in social media, but what do we really know about it? Who’s already studying Indonesian online behavior? What data are available? Where to begin?
Twitter Heat Map: http://aworldoftweets.frogdesign.com/ Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian only paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
22,707,725 tweets 4,883,228 @accounts on Jan 2011 Used by SalingSaling Engine to generate this report
Twitter Prime Time Tweets Twitter: Indonesia Busiest Hour 18.00 – 22.00 Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
Active on weekend Busy Midweek Tweets Twitter: Indonesia Busiest Day: Thursday Indonesian does not stop tweeting on weekends Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
Avg tweet per account More tweet per person Twitter: Indonesian tweet more on weekends Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
Twitter: Type of tweets Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
Percentage of tweet produced Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
Twitter: SalingSilang Trending Topics Jan 2011 Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
MOBILE DOMINATION Twitter: Indonesia Top 10 Twitter Platform Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
Twitter: Links shared on Twitter Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011
4thPesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct 20+ blogging communities Blogger / Blogging Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annnual blogging conference since 2007, “Pesta Blogger”
4,131,861 Indonesian blogs Jan 2011 Tracked and indexed by SalingSaling Engine How SalingSilang Engine is doing this:
Crawling bots > Link Analysis
Indexing > Blogs has RSS’s & Language Analysis
80.65% 14.50% 4.85% Blogs: The Platform of Choices for Indonesian Depends on the links found by SalingSilang Bots, still expecting more blog not yet found Source: SalingSilang Engine, Indonesian Blogs Jan 2011
32,67% of all Indonesian blogs tracked is updated in the last 3 months
27% of all blogs trends is about korean pop culture related comingin, minho, kyuhyun, jonghyun, namja, yeoja, taemin, hyung, jaejoong, kibum
34,990,080 2nd globally Facebook Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world
Facebook: Indonesian Male/Female Ratio Source: Facebook.com
89% is under 35 Facebook: Indonesian User Age Distribution Source: Facebook.com
Facebook: Indonesian User by Cities Source: Facebook.com
Facebook: Indonesian User Language Uses Source: Facebook.com
Women Men Facebook: Indonesian Users Relationship Status Source: Facebook.com
Facebook: Indonesian Users Relationship Status Under 18 Source: Facebook.com
Source: Facebook.com 20,713,700 Total men in Indonesia An example of what kind data you can extract from social media 483,460 Interested in men 197,440 Lives in JKT 23,700 is married 3,940 Under 18yo
More data sources to analyze: SALINGSILANG.COM Twitter Blogs Facebook Forums Mailing List
Began with the idea of collecting more data on conversations that are happening in our own user generated content websites, such as DagDigDug.comand Politikana.com, but expanded to collecting data from external network which provided a more comprehensive overview about Indonesian online conversations.
Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2010 to a limited audience.
Version 2 is live since Feb 22nd 2011, aiming to be the go-to website to check out what is happening in Indonesia’s Social Media Sphere, check it at http://www.salingsilang.com
SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on what’s hot online!
To experience SalingSilang.com click to http://salingsilang.com
Summary & Analysis
Indonesian Social Mediasphere is big, growing and really active
Information shared in social media but as well as “conversations”
More research and data needed to really understand the dynamics of social media exchange in Indonesia and its impact, we barely touch the surface
With more information (overload) credible party: news organizations or “curators” is needed more than ever
Conversations is manageable with the right tools
Be careful with what information you put online, specially if you are 18 years old, married, lives in Jakarta guy, who is interested in Men! :D
For more information and queries please contact: PT SalingSilang, http://www.salingsilang.com Jl. Langsat 1 no 16, KebayoranBaru Jakarta 12120, Indonesia DidiNugrahadi CEO firstname.lastname@example.org Twitter: @didinu BBM: 217442A8 Cell: +62 812 188 5000 EndaNasution Managing Director email@example.com Twitter: @enda BBM: 2172C0F6 Cell: +62 813 9487 1625