Indonesia Social Media Landscape a snapshot of Indonesian user behavior<br />Report -- Feb 2011<br />Prepared by SalingSil...
We heard so much about how Indonesians are very active in social media, but what do we really know about it? <br />Who’s a...
Twitter Heat Map: http://aworldoftweets.frogdesign.com/<br />Twitter<br />Twitter started in 2006 as a micro blogging serv...
 22,707,725<br />tweets<br />4,883,228<br />@accounts<br />on<br />Jan 2011<br />Used by SalingSaling Engine to generate t...
Twitter Prime Time<br />Tweets<br />Twitter: Indonesia Busiest Hour 18.00 – 22.00<br />Source: SalingSilang Engine, Indone...
Active on <br />weekend<br />Busy Midweek<br />Tweets<br />Twitter: Indonesia Busiest Day: Thursday<br />Indonesian does n...
Avg tweet per account<br />More tweet <br />per person<br />Twitter: Indonesian tweet more on weekends<br />Source: Saling...
Twitter: Type of tweets<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
Percentage of tweet produced<br />Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to...
Twitter: SalingSilang Trending Topics Jan 2011<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
MOBILE<br />DOMINATION<br />Twitter: Indonesia Top 10 Twitter Platform <br />Source: SalingSilang Engine, Indonesian Twitt...
Twitter: Links shared on Twitter<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
4thPesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct<br />20+ blogging communities<br />Blogger / Blogging<br />Indonesian b...
4,131,861<br />Indonesian blogs<br />Jan 2011<br />Tracked and indexed by SalingSaling Engine<br />How SalingSilang Engine...
 Indexing > Blogs has RSS’s & Language Analysis
 More on blogs at </li></ul>http://blogdir.salingsilang.com<br />
80.65%<br />14.50%<br />4.85%<br />Blogs: The Platform of Choices for Indonesian<br />Depends on the links found by Saling...
32,67%<br />of all Indonesian blogs tracked<br />is updated in the last 3 months<br />
27%<br />of all blogs trends is about <br />korean pop culture related<br />comingin, minho, kyuhyun, jonghyun, namja, yeo...
34,990,080<br />2nd globally<br />Facebook<br />Facebook takes Indonesia by the storm in 2009 even though that the service...
Facebook: Indonesian Male/Female Ratio<br />Source: Facebook.com<br />
89% is under 35<br />Facebook: Indonesian User Age Distribution<br />Source: Facebook.com<br />
Facebook: Indonesian User by Cities<br />Source: Facebook.com<br />
Facebook: Indonesian User Language Uses<br />Source: Facebook.com<br />
Women<br />Men<br />Facebook: Indonesian Users Relationship Status<br />Source: Facebook.com<br />
Facebook: Indonesian Users Relationship Status Under 18<br />Source: Facebook.com<br />
Source: Facebook.com<br />20,713,700<br />Total men in Indonesia<br />An example of what kind data <br />you can extract f...
More data sources to analyze:<br />SALINGSILANG.COM<br />Twitter<br />Blogs<br />Facebook<br />Forums<br />Mailing List<br />
About SalingSilang.com<br /><ul><li>Began with the idea of collecting more data on conversations that are happening in our...
Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2...
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Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011

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Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011

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Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011

  1. 1. Indonesia Social Media Landscape a snapshot of Indonesian user behavior<br />Report -- Feb 2011<br />Prepared by SalingSilang.com<br />Jl. Langsat 1 no 16, KebayoranBaru<br />Jakarta 12120, Indonesia<br />
  2. 2. We heard so much about how Indonesians are very active in social media, but what do we really know about it? <br />Who’s already studying Indonesian online behavior? <br />What data are available? <br />Where to begin?<br />
  3. 3. Twitter Heat Map: http://aworldoftweets.frogdesign.com/<br />Twitter<br />Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian only paid attention to Twitter in 2010, 4 years after the service is available. <br />Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.<br />
  4. 4. 22,707,725<br />tweets<br />4,883,228<br />@accounts<br />on<br />Jan 2011<br />Used by SalingSaling Engine to generate this report<br />
  5. 5. Twitter Prime Time<br />Tweets<br />Twitter: Indonesia Busiest Hour 18.00 – 22.00<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  6. 6. Active on <br />weekend<br />Busy Midweek<br />Tweets<br />Twitter: Indonesia Busiest Day: Thursday<br />Indonesian does not stop tweeting on weekends<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  7. 7. Avg tweet per account<br />More tweet <br />per person<br />Twitter: Indonesian tweet more on weekends<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  8. 8. Twitter: Type of tweets<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  9. 9. Percentage of tweet produced<br />Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  10. 10. Twitter: SalingSilang Trending Topics Jan 2011<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  11. 11. MOBILE<br />DOMINATION<br />Twitter: Indonesia Top 10 Twitter Platform <br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  12. 12. Twitter: Links shared on Twitter<br />Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011<br />
  13. 13. 4thPesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct<br />20+ blogging communities<br />Blogger / Blogging<br />Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annnual blogging conference since 2007, “Pesta Blogger”<br />
  14. 14. 4,131,861<br />Indonesian blogs<br />Jan 2011<br />Tracked and indexed by SalingSaling Engine<br />How SalingSilang Engine is doing this:<br /><ul><li> Crawling bots > Link Analysis
  15. 15. Indexing > Blogs has RSS’s & Language Analysis
  16. 16. More on blogs at </li></ul>http://blogdir.salingsilang.com<br />
  17. 17. 80.65%<br />14.50%<br />4.85%<br />Blogs: The Platform of Choices for Indonesian<br />Depends on the links found by SalingSilang Bots, still expecting more blog<br />not yet found<br />Source: SalingSilang Engine, Indonesian Blogs Jan 2011<br />
  18. 18. 32,67%<br />of all Indonesian blogs tracked<br />is updated in the last 3 months<br />
  19. 19. 27%<br />of all blogs trends is about <br />korean pop culture related<br />comingin, minho, kyuhyun, jonghyun, namja, yeoja, taemin, hyung, jaejoong, kibum<br />
  20. 20. 34,990,080<br />2nd globally<br />Facebook<br />Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009<br />Currently Indonesian is the 2nd largest Facebook users in the world<br />
  21. 21. Facebook: Indonesian Male/Female Ratio<br />Source: Facebook.com<br />
  22. 22. 89% is under 35<br />Facebook: Indonesian User Age Distribution<br />Source: Facebook.com<br />
  23. 23. Facebook: Indonesian User by Cities<br />Source: Facebook.com<br />
  24. 24. Facebook: Indonesian User Language Uses<br />Source: Facebook.com<br />
  25. 25. Women<br />Men<br />Facebook: Indonesian Users Relationship Status<br />Source: Facebook.com<br />
  26. 26. Facebook: Indonesian Users Relationship Status Under 18<br />Source: Facebook.com<br />
  27. 27. Source: Facebook.com<br />20,713,700<br />Total men in Indonesia<br />An example of what kind data <br />you can extract from social media<br />483,460<br />Interested in men<br />197,440<br />Lives in JKT<br />23,700<br />is married<br />3,940<br />Under <br />18yo<br />
  28. 28. More data sources to analyze:<br />SALINGSILANG.COM<br />Twitter<br />Blogs<br />Facebook<br />Forums<br />Mailing List<br />
  29. 29. About SalingSilang.com<br /><ul><li>Began with the idea of collecting more data on conversations that are happening in our own user generated content websites, such as DagDigDug.comand Politikana.com, but expanded to collecting data from external network which provided a more comprehensive overview about Indonesian online conversations.
  30. 30. Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2010 to a limited audience.
  31. 31. Version 2 is live since Feb 22nd 2011, aiming to be the go-to website to check out what is happening in Indonesia’s Social Media Sphere, check it at http://www.salingsilang.com</li></ul>Version 1<br />June 30 2010<br />Version 2<br />
  32. 32. <ul><li>SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on what’s hot online!
  33. 33. To experience SalingSilang.com click to http://salingsilang.com</li></li></ul><li>Summary & Analysis<br /><ul><li>Indonesian Social Mediasphere is big, growing and really active
  34. 34. Information shared in social media but as well as “conversations”
  35. 35. More research and data needed to really understand the dynamics of social media exchange in Indonesia and its impact, we barely touch the surface
  36. 36. With more information (overload) credible party: news organizations or “curators” is needed more than ever
  37. 37. Conversations is manageable with the right tools
  38. 38. Be careful with what information you put online, specially if you are 18 years old, married, lives in Jakarta guy, who is interested in Men! :D</li></li></ul><li>For more information and queries <br />please contact:<br />PT SalingSilang, http://www.salingsilang.com<br />Jl. Langsat 1 no 16, KebayoranBaru<br />Jakarta 12120, Indonesia<br />DidiNugrahadi<br /> CEO<br />didinugrahadi@salingsilang.com<br /> Twitter: @didinu<br /> BBM: 217442A8<br /> Cell: +62 812 188 5000<br />EndaNasution<br />Managing Director<br />enda@salingsilang.com<br />Twitter: @enda<br />BBM: 2172C0F6<br />Cell: +62 813 9487 1625<br />
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