Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

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2nd report from SalingSilang.com about the use of Social Media in Indonesia

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Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

  1. 1. Q1 2011<br />Indonesia Social Media Landscape a snapshot of Indonesian user behavior<br />2nd Report – May 2011<br />Prepared by SalingSilang.com<br />
  2. 2. http://salingsilang.com<br />This 2nd report for Q1-2011 is a part of ongoing Indonesia social media reporting from SalingSilang.com<br />The 1st one was released in Feb 22nd<br />Short background:We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia<br />
  3. 3. http://salingsilang.com<br />Social Media is not news organizations and not pretending to be<br />With Social Media individuals now has the same tools and equipment (and sometimes audiences) to report news<br />News organizations, journalists and decision makers are into social media as well as “alays” (indonesian youth segment)<br />Social Media is PEOPLE having <br />CONVERSATIONS online<br />
  4. 4. http://salingsilang.com<br />Most persuasive format: Online Videos in 2011<br />There will be 3-4 more this year<br />
  5. 5. http://salingsilang.com<br />Co<br />Conversations / Social<br />Mainstream<br />Media<br />Search<br />
  6. 6. 3rd most active country<br />Twitter Heat Map: http://aworldoftweets.frogdesign.com/<br />Twitter<br />Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. <br />Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.<br />
  7. 7. Indonesia Twitter Q1 2011<br />*The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine<br />Indonesian Twitter Users: Located in Indonesia or using Indonesian Language<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011<br />http://salingsilang.com<br />
  8. 8. Indonesia Twitter Q1 2011<br />Twitter Busiest Hours25.67% of all tweets /day<br />Tweets<br />Twitter: Indonesia Busiest Hour 18.00 – 22.00<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011<br />http://salingsilang.com<br />
  9. 9. Indonesia Twitter Q1 2011<br />Active on <br />weekend<br />Busy Thurs<br />Tweets<br />Twitter: Indonesia Busiest Day: Thursday<br />Indonesian does not stop tweeting on weekends<br />http://salingsilang.com<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011<br />
  10. 10. Indonesia Twitter Q1 2011<br />Percentage of tweet produced<br />Twitter: Indonesia Busiest Cities<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011<br />http://salingsilang.com<br />
  11. 11. http://salingsilang.com<br />SalingSilang Twitter Trending Topic & Top Twitter Account: Feb 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net<br />
  12. 12. http://salingsilang.com<br />SalingSilang Twitter Trending Topic & Top Twitter Account: Mar 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net<br />
  13. 13. http://salingsilang.com<br /><ul><li>Ubersocial 43.40%
  14. 14. Twitter for BlackBerry® 11.36%
  15. 15. Snaptu 6.14%
  16. 16. Tweete.net 5.49%
  17. 17. Tweetdeck 4.70%
  18. 18. Tuitwit 4.62%
  19. 19. Twitter Mobile Web 2.29%
  20. 20. Dabr 1.34%
  21. 21. Foursquare 1.09%
  22. 22. SocialScope 0.89%</li></ul>Choice of Twitter Platform: Mar 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net<br />
  23. 23. 4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct<br />20+ blogging communities<br />Blogger / Blogging<br />Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”<br />
  24. 24. 5 million Indonesian Blogs in May 2011<br /><ul><li> SalingSilang Engine is crawling and tracking blogs (site with RSS) </li></ul> in Indonesian Languages (lang analysis) <br /><ul><li> Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com</li></ul> Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011<br />http://salingsilang.com<br />
  25. 25. http://salingsilang.com<br />Feb 2011<br />Mar 2011<br />Blog trending topics in Feb 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net<br />
  26. 26. 36,358,100<br />2nd globally<br />Facebook<br />Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009<br />Currently Indonesian is the 2nd largest Facebook users in the world<br />
  27. 27. Facebook: Indonesian Male/Female Ratio<br />Source: Facebook.com<br />
  28. 28. 89% is under 35<br />Facebook: Indonesian User Age Distribution<br />Source: Facebook.com<br />
  29. 29. Women<br />Men<br />Facebook: Indonesian Users Relationship Status<br />Source: Facebook.com<br />
  30. 30. http://salingsilang.com<br />http://fbdir.salingsilang.com<br />Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011<br />
  31. 31. http://salingsilang.com<br />http://fbdir.salingsilang.com<br />Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011<br />
  32. 32. <ul><li>SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on what’s hot online!
  33. 33. To experience SalingSilang.com click to http://salingsilang.com</li></li></ul><li>SalingSilang.com Network<br />For more information and queries <br />please contact:<br />PT Saling Silang, http://www.salingsilang.com<br />Jl. Langsat 1 no 16, Kebayoran Baru<br />Jakarta 12120, Indonesia<br />Didi Nugrahadi<br /> CEO<br />didinugrahadi@salingsilang.com<br /> Twitter: @didinu<br /> BBM: 217442A8<br /> Cell: +62 812 188 5000<br />Enda Nasution<br />Managing Director<br />enda@salingsilang.com<br />Twitter: @enda<br />BBM: 2172C0F6<br />Cell: +62 813 9487 1625<br />…and more.<br />

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