Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

Q1 2011
Indonesia Social Media Landscape a snapshot of Indonesian user behavior
2nd Report – May 2011
Prepared by SalingSilang.com

http://salingsilang.com
This 2nd report for Q1-2011 is a part of ongoing Indonesia social media reporting from SalingSilang.com
The 1st one was released in Feb 22nd
Short background:We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia

Social Media is not news organizations and not pretending to be
With Social Media individuals now has the same tools and equipment (and sometimes audiences) to report news
News organizations, journalists and decision makers are into social media as well as “alays” (indonesian youth segment)
Social Media is PEOPLE having
CONVERSATIONS online

Most persuasive format: Online Videos in 2011
There will be 3-4 more this year

Co
Conversations / Social
Mainstream
Media
Search

3rd most active country
Twitter Heat Map: http://aworldoftweets.frogdesign.com/
Twitter
Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.
Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Indonesia Twitter Q1 2011
*The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine
Indonesian Twitter Users: Located in Indonesia or using Indonesian Language
Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

Twitter Busiest Hours25.67% of all tweets /day
Tweets
Twitter: Indonesia Busiest Hour 18.00 – 22.00

Active on
weekend
Busy Thurs
Tweets
Twitter: Indonesia Busiest Day: Thursday
Indonesian does not stop tweeting on weekends

Percentage of tweet produced
Twitter: Indonesia Busiest Cities

SalingSilang Twitter Trending Topic & Top Twitter Account: Feb 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net

SalingSilang Twitter Trending Topic & Top Twitter Account: Mar 2011

Ubersocial 43.40%
Twitter for BlackBerry® 11.36%
Snaptu 6.14%
Tweete.net 5.49%
Tweetdeck 4.70%
Tuitwit 4.62%
Twitter Mobile Web 2.29%
Dabr 1.34%
Foursquare 1.09%
SocialScope 0.89%
Choice of Twitter Platform: Mar 2011

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct
20+ blogging communities
Blogger / Blogging
Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”

5 million Indonesian Blogs in May 2011
SalingSilang Engine is crawling and tracking blogs (site with RSS)
in Indonesian Languages (lang analysis)
Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com

Feb 2011
Mar 2011
Blog trending topics in Feb 2011

36,358,100
2nd globally
Facebook
Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009
Currently Indonesian is the 2nd largest Facebook users in the world

Facebook: Indonesian Male/Female Ratio
Source: Facebook.com

89% is under 35
Facebook: Indonesian User Age Distribution

Women
Men
Facebook: Indonesian Users Relationship Status

http://fbdir.salingsilang.com
Source: SalingSilang.com Engine, Indonesian Facebook Page Q1 2011

SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on what’s hot online!
To experience SalingSilang.com click to http://salingsilang.com

SalingSilang.com Network
For more information and queries
please contact:
PT Saling Silang, http://www.salingsilang.com
Jl. Langsat 1 no 16, Kebayoran Baru
Jakarta 12120, Indonesia
Didi Nugrahadi
CEO
didinugrahadi@salingsilang.com
Twitter: @didinu
BBM: 217442A8
Cell: +62 812 188 5000
Enda Nasution
Managing Director
enda@salingsilang.com
Twitter: @enda
BBM: 2172C0F6
Cell: +62 813 9487 1625
…and more.

http://media-ide.bajingloncat.com	117
http://kenapaharuspr.com	76
http://popsurvey.blogspot.com	53
http://simplyecho.net	35
http://www.linkedin.com	4
http://popsurvey.blogspot.in	2
https://twitter.com	1
http://www.onlydoo.com	1
http://popsurvey.blogspot.jp	1
https://si0.twimg.com	1

Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report

by Salingsilang.com on May 09, 2011

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Indonesia Social Media Landscape Q1 2011 - 2nd SalingSilang.com Report — Presentation Transcript