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Indonesia Social Media Landscape H1 2011 - 3rd SalingSilang.com Report
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Indonesia Social Media Landscape H1 2011 - 3rd SalingSilang.com Report

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3rd SalingSilang.com Report of Indonesian Social Media Landscape

3rd SalingSilang.com Report of Indonesian Social Media Landscape

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  • 1. H1 2011
    Indonesia Social Media Landscape a snapshot of Indonesian user behavior
    3rd Report – July 2011
    Prepared by SalingSilang.com
  • 2. Salingsilang.com Report
    This 3rd report is for H1-2011and it is a part of ongoing Indonesia social media reporting from SalingSilang.com
    Short background:We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia
  • 3. Why are we so active?
    • Free Press and Freedom of Self Expression
    • 4. More affordable access+ Positive economic growth (GDP $3000)
    • 5. Sense of community and important priority on relationship
    (friends and families)
  • 6. Salingsilang.com
    2011
    Social Media Timeline
  • 7. Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011
  • 8. Twitter Heat Map: http://aworldoftweets.frogdesign.com/
    3rd most active country
    Twitter
    Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.
    Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
  • 9. Indonesia Twitter H1 2011
    Twitter: Indonesian does not stop tweeting on weekends
    Tweets
    Average tweets per day: 1,293,131 tweets
    Total tweets in 6 months: 234,056,721 tweets
    http://salingsilang.com
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 10. Indonesia Twitter H1 2011
    Jan - Jun
    Avg. 53,880 tweets/hour
    Avg. 3.8m account / month
    Early morning: 11%
    Morning: 30%
    Afternoon: 26%
    Night time: 33%
    Jan – Mar
    Hourly tweets of Indonesian users
    http://salingsilang.com
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 11. Indonesia Twitter H1 2011
    Check out Indonesia live tweets map at http://salingsilang.com/petatwit
    Top cities in Indonesia that tweets
    http://salingsilang.com
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 12. Indonesia Twitter H1 2011
    SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net
    http://salingsilang.com
  • 13. Indonesia Twitter H1 2011
    July 2011
    Additional chart for July 2011
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 14. Indonesia Twitter H1 2011
    July 2011
    Additional chart for July 2011
    RIP
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 15. Indonesia Twitter H1 2011
    June 2011
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 16. Indonesia Twitter H1 2011
    Trends
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 17. Choice of Twitter Platform: Jan - Jun 2011
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 27. 39,168,140
    2nd globally
    Facebook
    Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009
    Currently Indonesian is the 2nd largest Facebook users in the world
  • 28. The 1st and only Indonesian
    Facebook Page Directory
    Categorized and track the most popular
    Indonesian Facebook Page
    http://fbdir.salingsilang.com
  • 29. Rebranded to ON|OFF in 2011
    20+ blogging communities
    4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct
    Blogger / Blogging
    Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”
  • 30. The Biggest Indonesian
    Blogger Directory
    http://blogdir.salingsilang.com
  • 31. Indonesia Blog
    H1 2011
    Blog trending topics in Jan - Jun 2011
    Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net
    http://salingsilang.com
  • 32. Social Media New Addition
    http://www.circlecount.com/?country=Indonesia
  • 33. Premier source of news, updates, info on Indonesia social media
    Target audience: general public, user and non user of social media
    Platform: desktop, mobile
    Content format: text, audio, video
    Support: Content & Creative Team
    http://salingsilang.com
  • 34. NETWORK
    Providing social network platform to communities, groups, organizations for free
    An existing 22 communities user generated content site
    Growing to 100 UGC sites in 12 months
    Platform: desktop, mobile
    Content format: text, audio, video
    Support: Community Team
    http://salingsilang.com/jejaring
  • 35. INDEX
    Social Media Community Console
    more than just an analytics tools
    Paid Service from Salingsilang.com
    Users: Brand Owners / Digital Agencies / Community Managers
    Differentiation:
    • Focus in Indonesian Market
    • 36. Supported with Local Insights
    • 37. Supported with Local Demographics Data
    • 38. Indonesian Sentiment Analysis
    Three Primary Functions:
    Community Engagements
    Insights Research
    Analytics Evaluation
    http://indeks.salingsilang.com
  • 39. Re-launch: The new and improved Tuitwit.com - The 1st and Biggest Indonesian Twitter Client
    Mobile web twitter client targeted to young users
    No installation required, access directly from mobile browser to http://tuitwit.com
    New features:
    • Multi Twitter Account
    • 40. Schedule Tweets
    • 41. TONS of FUN APPS
    • 42. Public & Private Channels
    • 43. And many more
    http://tuitwit.com
  • 44. SalingSilang.com Network
    For more information and queries
    please contact:
    PT Saling Silang, http://www.salingsilang.com
    Jl. Langsat 1 no 16, Kebayoran Baru
    Jakarta 12120, Indonesia
    Didi Nugrahadi
    CEO
    didinugrahadi@salingsilang.com
    Twitter: @didinu
    BBM: 217442A8
    Cell: +62 812 188 5000
    Enda Nasution
    Managing Director
    enda@salingsilang.com
    Twitter: @enda
    BBM: 271B8EB5
    Cell: +62 813 9487 1625
    …and more.