Indonesia Social Media Landscape H1 2011 - 3rd SalingSilang.com Report

H1 2011
Indonesia Social Media Landscape a snapshot of Indonesian user behavior
3rd Report – July 2011
Prepared by SalingSilang.com

Salingsilang.com Report
This 3rd report is for H1-2011and it is a part of ongoing Indonesia social media reporting from SalingSilang.com
Short background:We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia

Why are we so active?
Free Press and Freedom of Self Expression
More affordable access+ Positive economic growth (GDP $3000)
Sense of community and important priority on relationship
(friends and families)

Salingsilang.com
2011
Social Media Timeline

Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011

Twitter Heat Map: http://aworldoftweets.frogdesign.com/
3rd most active country
Twitter
Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.
Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Indonesia Twitter H1 2011
Twitter: Indonesian does not stop tweeting on weekends
Tweets
Average tweets per day: 1,293,131 tweets
Total tweets in 6 months: 234,056,721 tweets
http://salingsilang.com
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Jan - Jun
Avg. 53,880 tweets/hour
Avg. 3.8m account / month
Early morning: 11%
Morning: 30%
Afternoon: 26%
Night time: 33%
Jan – Mar
Hourly tweets of Indonesian users

Check out Indonesia live tweets map at http://salingsilang.com/petatwit
Top cities in Indonesia that tweets

SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net

July 2011
Additional chart for July 2011

July 2011
Additional chart for July 2011
RIP

June 2011

Trends

ÜberSocial37,93%
Twitter for BlackBerry® 10,11%
Other 8,65%
web 8,55%
Snaptu5,15%
m.tweete.net 3,59%
TweetDeck3,59%
TuiTwit3,13%
Mobile Web 1,96%
Sweet As Revenge 0,95%
Choice of Twitter Platform: Jan - Jun 2011

39,168,140
2nd globally
Facebook
Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009
Currently Indonesian is the 2nd largest Facebook users in the world

The 1st and only Indonesian
Facebook Page Directory
Categorized and track the most popular
Indonesian Facebook Page
http://fbdir.salingsilang.com

Rebranded to ON|OFF in 2011
20+ blogging communities
4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct
Blogger / Blogging
Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”

The Biggest Indonesian
Blogger Directory
http://blogdir.salingsilang.com

Indonesia Blog
H1 2011
Blog trending topics in Jan - Jun 2011
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net

Social Media New Addition
http://www.circlecount.com/?country=Indonesia

Premier source of news, updates, info on Indonesia social media
Target audience: general public, user and non user of social media
Platform: desktop, mobile
Content format: text, audio, video
Support: Content & Creative Team

NETWORK
Providing social network platform to communities, groups, organizations for free
An existing 22 communities user generated content site
Growing to 100 UGC sites in 12 months
Platform: desktop, mobile
Content format: text, audio, video
Support: Community Team
http://salingsilang.com/jejaring

INDEX
Social Media Community Console
more than just an analytics tools
Paid Service from Salingsilang.com
Users: Brand Owners / Digital Agencies / Community Managers
Differentiation:
Focus in Indonesian Market
Supported with Local Insights
Supported with Local Demographics Data
Indonesian Sentiment Analysis
Three Primary Functions:
Community Engagements
Insights Research
Analytics Evaluation
http://indeks.salingsilang.com

Re-launch: The new and improved Tuitwit.com - The 1st and Biggest Indonesian Twitter Client
Mobile web twitter client targeted to young users
No installation required, access directly from mobile browser to http://tuitwit.com
New features:
Multi Twitter Account
Schedule Tweets
TONS of FUN APPS
Public & Private Channels
And many more
http://tuitwit.com

SalingSilang.com Network
For more information and queries
please contact:
PT Saling Silang, http://www.salingsilang.com
Jl. Langsat 1 no 16, Kebayoran Baru
Jakarta 12120, Indonesia
Didi Nugrahadi
CEO
didinugrahadi@salingsilang.com
Twitter: @didinu
BBM: 217442A8
Cell: +62 812 188 5000
Enda Nasution
Managing Director
enda@salingsilang.com
Twitter: @enda
BBM: 271B8EB5
Cell: +62 813 9487 1625
…and more.

http://digitalindonesia.net	118
http://salingsilang.com	61
http://www.linkedin.com	43
http://www.twylah.com	27
http://dev.fresh.salsil	24
http://twitter.com	13
http://dev.fresh.salsil.com	7
http://benah.in	7
http://fresh.salsil.net	6
http://tweetedtimes.com	4
https://twitter.com	3
http://local.dev.mfresh.salsil.com	2
http://www.onlydoo.com	1
http://mundo-powerpoints.blogspot.com	1
http://nuevospowerpoints.blogspot.com	1
http://local.dev.fresh.salsil.com	1
http://a0.twimg.com	1
http://webcache.googleusercontent.com	1
http://www.slideshare.net	1
http://us-w1.rockmelt.com	1

Indonesia Social Media Landscape H1 2011 - 3rd SalingSilang.com Report

by Salingsilang.com on Aug 05, 2011

Accessibility

Categories

Upload Details

Usage Rights

20 Embeds 323

Statistics

Indonesia Social Media Landscape H1 2011 - 3rd SalingSilang.com Report Presentation Transcript