WHAT I DOTutorials on cutting upyour t-shirts using onlya pair of scissors!
I make designs like this: My most popular one with 2.5M views!
58K SUBSCRIBERS10.3 MILLION VIEWS29 VIDEOS17K NEW VIEWS DAILY6,400 COMMENTS II got here by posting got here by posting45K LIKES & 2,200 DISLIKES my tutorials on my tutorials on relevant websites, relevant websites, partnering with partnering with t-shirt companies and t-shirt companies and using social media. using social media.
HOW I STARTED II wanted to learn wanted to learnhow to cut up t-shirtshow to cut up t-shirtsmyself but found thatmyself but found that videos online were videos online were inadequate. inadequate.
WHY I STARTED• Learn about YouTube• Learn video editing• Help others
OF R AM E S S I AG C C N D SUV E N U BEYO UT An Audience Quality Findability Content
An Audience Mainly 13-17 Mainly 13-17 year olds, 90% year olds, 90% female and female and YouTube YouTube majority from US. majority from US.analytics onanalytics onmy audiencemy audience
An Audience Surprising Surprising fans II didn’t fans didn’t expect! expect!An audience An audience is actively is activelysearching forsearching for my content my content
Quality Content• Number the steps• Explain all the steps• Good lighting• Top view• Fast-forward boring parts• Show end product at the beginning II avoided the avoided the mistakes other mistakes other videos made videos made
QualityContent People really People really appreciated appreciated my videos! my videos!
• Using keywords in the Findabilityvideo title, description andtags will help your video getdiscovered more easily 72 hours of video is 72 hours of video is uploaded to• Views, likes, dislikes, uploaded to YouTube every YouTube everyshares, comments, minute minutefavourites and videoresponses determine howgood your video is and howhigh on the search results itwill appear
Findability People are People areable to find myable to find my videos videos
FIRST VIDEO 100 SUBS 14,000 VIEWS June 5, 2010 June 28, 2010 July 6, 2010APPLIED TO BE YOUTUBE 1ST PAYCHEQUE PARTNER PARTNER November 24, 2010 June 15, 2010 June 29, 2010 Adsense sends Adsense sends monthly monthly paycheques if your paycheques if your account is over account is over $100. $100.
3 most commonly asked 3 most commonly asked YouTube has a clause to YouTube has a clause toquestions to me are: Are you a questions to me are: Are you a not disclose how much we not disclose how much wepartner? Do you get paid? Howpartner? Do you get paid? How make because the amount make because the amount much do you make? much do you make? depends on many factors. depends on many factors. There are over 1 There are over 1 million partners and million partners and thousands make over A ballpark estimate A ballpark estimate thousands make over six figures a year. of YouTube of YouTube six figures a year. earnings is $2 per earnings is $2 per 1,000 views. 1,000 views.
No copyright No copyright No set numbers for amount of No set numbers for amount of infringements on infringements on subscribers or views. YouTube subscribers or views. YouTubeimages, photos, music, images, photos, music, will judge on a case-by-case will judge on a case-by-casevideo games, TV/movievideo games, TV/movie basis based on the potential of basis based on the potential of clips or live clips or live your channel to make money your channel to make money performances performances for YouTube. for YouTube.
• For brand to reach their • For publishers totarget audience monetize their site content and audience Site-Targeted Advertising • Cost per impression (CPM) • Cost per click (CPC)
How you’re probablyHow you’re probably familiar to Google familiar to Google AdSense AdSense
Many optionsMany options for ads on for ads on YouTube YouTube
• For brand to reach their • For publishers totarget audience monetize their site content and audienceTwo ways for brandsTwo ways for brands to get charged for to get charged for ads, two ways for ads, two ways for YouTubers to get YouTubers to get paid for ads: By ad paid for ads: By ad views or ad clicks. views or ad clicks. Site-Targeted Advertising • Cost per impression (CPM) • Cost per click (CPC)
From the date range, From the date range,Page CTR (Click through rate) you can see statistics on you can see statistics on the breakdown of how the breakdown of how much money you’re much money you’reCPC (Cost per click) making on YouTube. making on YouTube.RPM (Revenue per thousand impressions)= (Estimated earnings/Number of page views)*1000
Use the Google Use the Google AdWords Keyword Tool AdWords Keyword Tool to decide which to decide which keywords to use by keywords to use by seeing if the competition seeing if the competition of a keyword is high, of a keyword is high, medium or low. medium or low.Choose depending on Choose depending onyour goals. Commonly your goals. Commonly searched keywords searched keywords will produce lots of will produce lots ofresults, decreasing the results, decreasing thechance that your video chance that your video will show up at the will show up at the top. top.
• Title (balance descriptive vs enticing)• Description - 5,000 character limit• Tags Use your Use your chosen chosen keywords in keywords in these fields these fields
Peopledon’t sharemediocre,peopleshareawesome. - Scott Stratten