Marketing for Events for University Student Clubs

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Presentation I created for SFU Student Leadership Retreat 2013 on marketing and selling tickets for events hosted by university student clubs.

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Marketing for Events for University Student Clubs

  1. 1. @salinasiu
  2. 2. @salinasiu SFU BBA 2012 Concentration in marketing and entrepreneurship Minor in publishing SFU Student Marketing Association • Promotions Executive • Promotions Co-VP for Brand Wars Case Competition 2007 • E-Communications Co-Director SFU Human Resources Students’ Association • Fashion Co-Chair for Dress Code 2009 AIESEC SFU • Marketing and Branding Manager • Logistics Co-VP for Coastal Conference 2010 • Marketing Coordinator for AIESEC AlumNight 2010 • Communications VP for AIESEC SFU • National Director of Communications for AIESEC Canada
  3. 3. @salinasiu SFU Beedie School of Business Social Media Marketing Intern Invoke Media Social Media Marketing Intern SAP Social Media and Digital Marketing Specialist, Intern WORK EXPERIENCE
  4. 4. @salinasiu OMG Social Media Conference Social Media Freelancing Salinabear YouTube Channel WANT Magazine The Campus Paper Fantasy Entertainment STARTUP
  5. 5. @salinasiu MARKETING FOR EVENTS
  6. 6. @salinasiu Are you stuck in a marketing rut? How can you expect to reach a different audience if your marketing is still the same?
  7. 7. @salinasiu MARKETING SUCKS WHEN IT COMES PRE-PACKAGED.
  8. 8. @salinasiu STAKEHOLDERS INFORM INTEREST REMIND CONVINCE
  9. 9. @salinasiu QUESTION EVERYTHINGbecause we’re all tight on time, skills, tools & people.
  10. 10. @salinasiu Spend less time on one time use. Real value is in multi-use and timeless content.
  11. 11. @salinasiu When you spam social media with promo, people will assume your event sucks. Did you know?
  12. 12. @salinasiu
  13. 13. @salinasiu Marketing doesn’t make your event cooler. If your event sucks, it will just suck more online.
  14. 14. @salinasiu Creating it is the easy part. Getting it in front of eyeballs is the challenge.

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