CCI2008 - Web 2.0 - Top Ten Ways of Working Smarter

Slide 1: Ten Web 2.0 Ways to Work Smarter Salim Ismail

Slide 2: Top 10 Web 2.0 Tools 1. Feedreader 2. Blogs 3. Skype 4. Google blog search/alerts 5. LinkedIn/Zoominfo 6. Photo/video-sharing 7. Google Maps 8. Salesforce/SugarCRM 9. Basecamp 10. Wikis ide 2 Copyright 2007

Slide 3: Feedreader How to use: • Google reader, FF bookmarks, Safari aggregator, My Yahoo – Bloglines, • Enter favorite blogs/feeds • Read them… (or not) Pros: • Info delivered to YOU • Keeps you up to date • Well organized • Online reader means it’s accessible anywhere • (google reader) Search for, bookmark and share cool articles Cons: • No time to read it all • Distracting • Headlines means shallow reading of the subject • Less visiting of websites ide 3 Copyright 2007

Slide 4: Blogs How to use: • Publish viewpoints • Keep others updated about what you’re doing • Evangelism/PR • Automatic generation of RSS (means YOU are syndicated) Pros: • Great marketing tool • Ease of use • Great google juice • Catalog conversations / engage the community • Free speech!! Cons: • Lot of crap out there • No control over what people say (about you or the brand) • Time waster • Takes a lot of time to maintain • Often off-topic ide 4 Copyright 2007

Slide 5: Skype How to use: • Set up an account • Like IM, but with voice/video • Autofills / great for international travel Pros: • Cheap / free • Integrates to some apps • Keeps you connected • Instant communication • Use on wireless device Cons: • Call quality sometimes dodgy • People can see you if you’re online • Communication overload • Not encrypted ide 5 Copyright 2007

Slide 6: Google blog search/alerts How to use: • Enter in phrase, get alerts Pros: • Keep track of what’s being said Cons: • Sometime junk – disambiguation is a problem • Overload problem ide 6 Copyright 2007

Slide 7: LinkedIn/Zoominfo How to use: • Search for names/companies Pros: • Great research tool • Great if you have recommendations (great PR for you) Cons: • Kinda scary • Accuracy ide 7 Copyright 2007

Slide 8: Video/Photo sharing How to use: • Upload stuff… Pros: • Share stuff with people you care about • Great exposure (pr) – great for marketing • Extremely inexpensive • Central archive • No emails !!!! • Fun!! • You’ll see things that you’d never see otherwise… • Able to show things you’d never otherwise see • Instant community • Boon for political activism/free speech Cons: • Prefer analog/tactile • Lots of crap • Legal question marks (fear of suing) • Privacy / ownership concerns • Need recent hardware • What about the kids???!!!! ide 8 Copyright 2007

Slide 9: Maps How to use: • Go to site… use Pros: • Know where you are/going • Easy • Portable • Driving directions • Traffic • Triangulate information (local search) • Mashable • Customize routes • Save them • Google transit Cons: • Not always accurate • Coverage is a bit dodgy • Can you choose between driving/walking directions ide 9 Copyright 2007

Slide 10: Saleforce/SugarCRM How to use: • Sales lead tracking / CRM Pros: • Web-based • Customer engagement • Extensible • Great APIs • SF developer edition is free • Multi-users • Interface sophistication Cons: • Can be expensive (SF) • Hard to train everyone • Too many features? • Web-based • Too big? Hackable / security? ide 10 Copyright 2007

Slide 11: BaseCamp How to use: • Online project mgmt • Free for basic use Pros: • Easy to use • Hosted! Cons: • Good for small projects • Hosted, therefore no data locally • Some missing features ide 11 Copyright 2007

Slide 12: Wikis How to use: • Two kinds of use… consuming and adding Pros: • Wikipedia!!! • Hugely collaborative • Easy to get to lots of info • Scalable • Not hierarchic (link as you think) • Can have good security • Can be self-correcting Cons: • Some use them, but hate them • Version control • User experience is a bit questionable • Accuracy • How to monitor?? ide 12 Copyright 2007