Ten Web 2.0 Ways to Work Smarter Salim Ismail

Top 10 Web 2.0 Tools Feedreader Blogs Skype Google blog search/alerts LinkedIn/Zoominfo Photo/video-sharing Google Maps Salesforce/SugarCRM Basecamp Wikis

Feedreader

Blogs

Skype

Google blog search/alerts

LinkedIn/Zoominfo

Photo/video-sharing

Google Maps

Salesforce/SugarCRM

Basecamp

Wikis

Feedreader How to use: Google reader, FF bookmarks, Safari aggregator, My Yahoo Bloglines, Enter favorite blogs/feeds Read them… (or not) Pros: Info delivered to YOU Keeps you up to date Well organized Online reader means it’s accessible anywhere (google reader) Search for, bookmark and share cool articles Cons: No time to read it all Distracting Headlines means shallow reading of the subject Less visiting of websites

How to use:

Google reader, FF bookmarks, Safari aggregator, My Yahoo

Bloglines,

Enter favorite blogs/feeds

Read them… (or not)

Pros:

Info delivered to YOU

Keeps you up to date

Well organized

Online reader means it’s accessible anywhere

(google reader) Search for, bookmark and share cool articles

Cons:

No time to read it all

Distracting

Headlines means shallow reading of the subject

Less visiting of websites

Blogs How to use: Publish viewpoints Keep others updated about what you’re doing Evangelism/PR Automatic generation of RSS (means YOU are syndicated) Pros: Great marketing tool Ease of use Great google juice Catalog conversations / engage the community Free speech!! Cons: Lot of crap out there No control over what people say (about you or the brand) Time waster Takes a lot of time to maintain Often off-topic

How to use:

Publish viewpoints

Keep others updated about what you’re doing

Evangelism/PR

Automatic generation of RSS (means YOU are syndicated)

Pros:

Great marketing tool

Ease of use

Great google juice

Catalog conversations / engage the community

Free speech!!

Cons:

Lot of crap out there

No control over what people say (about you or the brand)

Time waster

Takes a lot of time to maintain

Often off-topic

Skype How to use: Set up an account Like IM, but with voice/video Autofills / great for international travel Pros: Cheap / free Integrates to some apps Keeps you connected Instant communication Use on wireless device Cons: Call quality sometimes dodgy People can see you if you’re online Communication overload Not encrypted

How to use:

Set up an account

Like IM, but with voice/video

Autofills / great for international travel

Pros:

Cheap / free

Integrates to some apps

Keeps you connected

Instant communication

Use on wireless device

Cons:

Call quality sometimes dodgy

People can see you if you’re online

Communication overload

Not encrypted

Google blog search/alerts How to use: Enter in phrase, get alerts Pros: Keep track of what’s being said Cons: Sometime junk – disambiguation is a problem Overload problem

How to use:

Enter in phrase, get alerts

Pros:

Keep track of what’s being said

Cons:

Sometime junk – disambiguation is a problem

Overload problem

LinkedIn/Zoominfo How to use: Search for names/companies Pros: Great research tool Great if you have recommendations (great PR for you) Cons: Kinda scary Accuracy

How to use:

Search for names/companies

Pros:

Great research tool

Great if you have recommendations (great PR for you)

Cons:

Kinda scary

Accuracy

Video/Photo sharing How to use: Upload stuff… Pros: Share stuff with people you care about Great exposure (pr) – great for marketing Extremely inexpensive Central archive No emails !!!! Fun!! You’ll see things that you’d never see otherwise… Able to show things you’d never otherwise see Instant community Boon for political activism/free speech Cons: Prefer analog/tactile Lots of crap Legal question marks (fear of suing) Privacy / ownership concerns Need recent hardware What about the kids???!!!!

How to use:

Upload stuff…

Pros:

Share stuff with people you care about

Great exposure (pr) – great for marketing

Extremely inexpensive

Central archive

No emails !!!!

Fun!!

You’ll see things that you’d never see otherwise…

Able to show things you’d never otherwise see

Instant community

Boon for political activism/free speech

Cons:

Prefer analog/tactile

Lots of crap

Legal question marks (fear of suing)

Privacy / ownership concerns

Need recent hardware

What about the kids???!!!!

Maps How to use: Go to site… use Pros: Know where you are/going Easy Portable Driving directions Traffic Triangulate information (local search) Mashable Customize routes Save them Google transit Cons: Not always accurate Coverage is a bit dodgy Can you choose between driving/walking directions

How to use:

Go to site… use

Pros:

Know where you are/going

Easy

Portable

Driving directions

Traffic

Triangulate information (local search)

Mashable

Customize routes

Save them

Google transit

Cons:

Not always accurate

Coverage is a bit dodgy

Can you choose between driving/walking directions

Saleforce/SugarCRM How to use: Sales lead tracking / CRM Pros: Web-based Customer engagement Extensible Great APIs SF developer edition is free Multi-users Interface sophistication Cons: Can be expensive (SF) Hard to train everyone Too many features? Web-based Too big? Hackable / security?

How to use:

Sales lead tracking / CRM

Pros:

Web-based

Customer engagement

Extensible

Great APIs

SF developer edition is free

Multi-users

Interface sophistication

Cons:

Can be expensive (SF)

Hard to train everyone

Too many features?

Web-based

Too big? Hackable / security?

BaseCamp How to use: Online project mgmt Free for basic use Pros: Easy to use Hosted! Cons: Good for small projects Hosted, therefore no data locally Some missing features

How to use:

Online project mgmt

Free for basic use

Pros:

Easy to use

Hosted!

Cons:

Good for small projects

Hosted, therefore no data locally

Some missing features

Wikis How to use: Two kinds of use… consuming and adding Pros: Wikipedia!!! Hugely collaborative Easy to get to lots of info Scalable Not hierarchic (link as you think) Can have good security Can be self-correcting Cons: Some use them, but hate them Version control User experience is a bit questionable Accuracy How to monitor??

How to use:

Two kinds of use… consuming and adding

Pros:

Wikipedia!!!

Hugely collaborative

Easy to get to lots of info

Scalable

Not hierarchic (link as you think)

Can have good security

Can be self-correcting

Cons:

Some use them, but hate them

Version control

User experience is a bit questionable

Accuracy

How to monitor??