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Nuts and bolts of luxury websites
 

Nuts and bolts of luxury websites

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Nuts and bolts of luxury websites

Nuts and bolts of luxury websites

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    Nuts and bolts of luxury websites Nuts and bolts of luxury websites Presentation Transcript

    • Nuts and bolts ofluxury websites
    • What comes to mind whenwe think of luxury websites?
    • user experienceawesome interface
    • graphic designeye-popping visual
    • excellent showcasepremium products
    • the message‘earn it!’
    • awesome interfaceeye-popping visual premium product ‘earn it!’
    • The Mirror Metaphor
    • A mirror attracts. It amuses.It’s magical!A luxury brand attracts, amuses, and reflects the character of the owner like a mirror. The mirror,as we know it today, was once an item of luxury when only a handful of craftsmen in Venice knew the mirror-making secret.
    • A luxury website attracts. Its interface amuses. It’s magical! A luxury website attracts, amuses, and offers an awesome experience to the audience. Cutting-edge web infrastructure gives it a magical feel, and reduces the need for too many clicks/download time, etc.
    • reflects:character, identity ⌃   mirror ⌃   adds: value, prestige
    • reflects:character, identity ⌃  luxury product ⌃   adds: value, prestige
    • reflects:character, identity ⌃  luxury website ⌃   adds: value, prestige
    • Key features
    • a.) Eye-popping visual
    • b.) Awesome interface built oncutting-edge web infrastructure
    • c.) Minimal textLuxury Website
    • d.) clean look, easy navigation Luxury Website
    • e.) Utilitye.) Utility (ecommerce) Luxury Website
    • Luxury websites tell stories.
    • Luxury websites tell stories.
    • Luxury brands arequick to embracethe latest technology.
    • Thank you