Albury regional museum conference web 2.0

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Bringing collections to life. Sally will be sharing her extensive experience in developing, marketing and delivering cost effective education and public programs, ranging from film festivals to puppet
making workshops. She will demonstrate how you can make your dollar go further while breathing life into your collections through the use of museum theatre, social media, simple education resources and local experts.

Thriving in the
face of adversity

How regional museums and
galleries can shine

Albury Entertainment Centre
Thursday 3 June, 2010
9.00am – 4.00pm

Thriving in the face of adversity is for public gallery and museum professionals working in regional centres. The themes and topics for discussion have been developed from conversations with peers working in regional New South Wales, Victoria and New Zealand.

The conference will cover practical issues like caring for your collection, applying museum standards, developing an exhibition identity, copyright and intellectual property, program budgeting and working in an ever changing local
government environment. Frank discussion will ensure delegates find workable solutions to the everyday challenges they face.

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  • Visual literacy
  • Visual literacy
  • Visual literacy
  • Visual literacy
  • Screen Sound system Data projector Laptop Films on DVD Popcorn Lucky door prizes Marketing TV (timing of media release) Flyers Posters Newspaper column Social media Radio Cultural guide, What’s on, Discover Wagga
  • Screen Sound system Data projector Laptop Films on DVD Popcorn Lucky door prizes Marketing TV (timing of media release) Flyers Posters Newspaper column Social media Radio Cultural guide, What’s on, Discover Wagga
  • Screen Sound system Data projector Laptop Films on DVD Popcorn Lucky door prizes Marketing TV (timing of media release) Flyers Posters Newspaper column Social media Radio Cultural guide, What’s on, Discover Wagga
  • Screen Sound system Data projector Laptop Films on DVD Popcorn Lucky door prizes Marketing TV (timing of media release) Flyers Posters Newspaper column Social media Radio Cultural guide, What’s on, Discover Wagga
  • What’s required Lots of space Lots of recyclable materials (plastic and cardboard containers, straws, stockings, wadding) Worked examples
  • Screen Sound system Data projector Laptop Films on DVD Popcorn Lucky door prizes Marketing TV (timing of media release) Flyers Posters Newspaper column Social media Radio Cultural guide, What’s on, Discover Wagga
  • Screen Sound system Data projector Laptop Films on DVD Popcorn Lucky door prizes Marketing TV (timing of media release) Flyers Posters Newspaper column Social media Radio Cultural guide, What’s on, Discover Wagga
  • Facebook Friday cross promotion with other facilties, boost no. fans
  • Facebook Friday cross promotion with other facilties, boost no. fans
  • Facebook Friday cross promotion with other facilties, boost no. fans
  • Albury regional museum conference web 2.0

    1. 1. Thriving in the Face of Adversity How regional museums and galleries can shine
    2. 2. First a little about myself <ul><li>Grew up in Wagga Wagga </li></ul><ul><li>Started as a science teacher </li></ul><ul><li>Experience in Environmental Education </li></ul><ul><li>(Taronga Zoo, Mon Repo, Wild life Expo) </li></ul><ul><li>Interested in community development </li></ul><ul><li>(Argentina and Croatia) </li></ul><ul><li>Educ and PP officer at MoR (Develop, market and deliver education and public programs) </li></ul><ul><li>Developed interest in social and digit media, museum theatre and working with emerging communities . </li></ul><ul><li>Currently studying Primary School </li></ul><ul><li>teaching </li></ul>
    3. 3. Today’s plan <ul><li>Why have education and public programs </li></ul><ul><li>Some key questions and things to consider when planning programs </li></ul><ul><li>Case studies </li></ul><ul><li>Education (schools) </li></ul><ul><li>Adults </li></ul><ul><li>Families and children </li></ul><ul><li>Social media </li></ul>
    4. 4. Why have education and public programs <ul><li>Facilitate connection making </li></ul><ul><li>Make a dynamic, relevant and meaningful space “their space” </li></ul><ul><li>Break down old stereotypes </li></ul><ul><li>Help develop new audiences </li></ul><ul><li>Promote lifelong learning </li></ul><ul><li>Create interaction, not just passive </li></ul>
    5. 5. Some key questions <ul><li>Who’s your audience? (School, general public, specific age bracket or demographic) </li></ul><ul><li>What are your resources? (budget, staff, expertise) </li></ul><ul><li>What is the purpose? (compliment an exhibition, special event e.g. Youth week, Anzac Day, part of an ongoing commitment e.g. Environmental education, outreach) </li></ul><ul><li>How are you going to promote the program (depends on target audience e.g. School holiday programs, school newsletter and school assemblies) </li></ul><ul><li>When will it be held? (linked to purpose and audience, one off?) </li></ul>
    6. 6. Some things to consider <ul><li>Look for expertise within your own organisation or locally (networking) </li></ul><ul><li>Look for off the shelf free programs . (Check with larger organisations with outreach programs ) </li></ul><ul><li>Consider using social media (it’s free) </li></ul><ul><li>Consider possible partnerships (service level agreement) </li></ul>
    7. 7. Case Studies
    8. 8. Case Studies <ul><li>Education </li></ul><ul><li>Adults </li></ul><ul><li>Families and Children </li></ul><ul><li>Social media </li></ul>
    9. 9. Education <ul><li>Mutualism in the cultural realm </li></ul><ul><li>Who likes a story? </li></ul><ul><li>Homework helper </li></ul><ul><li>My Little Museum </li></ul><ul><li>Museum theatre </li></ul>
    10. 10. Mutualism in the cultural realm <ul><li>Blog </li></ul><ul><li>Importance of making it easier for teacher’s to use your facility as an educational resource </li></ul><ul><li>e.g </li></ul><ul><li>Curriculum links </li></ul><ul><li>Venue and safety information </li></ul><ul><li>Activities prior, during and post visit </li></ul><ul><li>Co-ordinate with near by facilities </li></ul><ul><li>Free </li></ul>
    11. 11. Who likes a story? <ul><li>Many ways to tell a story </li></ul>
    12. 12. Homework Helper <ul><li>Fact sheets and helpful links </li></ul>
    13. 13. My Little Museum <ul><li>free * HSIE stage 2 portable education program that allows students to explore the theme of cultural diversity and migration </li></ul><ul><li>Activities </li></ul><ul><li>Props </li></ul><ul><li>Books </li></ul><ul><li>http://www.wagga.nsw.gov.au/www/html/3726-my-little-museum.asp </li></ul>
    14. 14. Museum Theatre <ul><li>Game time! </li></ul>
    15. 15. And then..... Image: Violinist rehearsing at the Methodist Ladies’ College in Burwood, Sydney, 1971, by Max Dupain
    16. 16. Museum Theatre Click........ Space Jump photography style Image:Grocer serving sugar, 1948, by Max Dupain
    17. 17. Museum Theatre <ul><li>Actions x 3 </li></ul><ul><li>Who changed </li></ul><ul><li>the action </li></ul>Image: Boys playing cricket at the beach, Melbourne, 1946, by Max Dupain
    18. 18. Museum Theatre <ul><li>Mock interview with the photographer </li></ul>Image: Girl with basket of tomatoes, Hagley Farm School, Tasmania, 1946, by Max Dupain
    19. 19. Marketing <ul><li>Teacher contact database (emails, try and by pass the front office bottleneck) </li></ul><ul><li>Teacher staff meetings </li></ul><ul><li>Focus on nearby schools </li></ul><ul><li>Consult teachers when designing programs </li></ul><ul><li>Future teachers, teaching students from local uni’s </li></ul>
    20. 20. Adults <ul><li>Film Festivals </li></ul><ul><li>Public Presentations </li></ul><ul><li>PechaKucha Night </li></ul>
    21. 21. Bill Kerr Film Festival
    22. 22. Bill Kerr Film Festival <ul><li>Escape the heat this summer and sit back and </li></ul><ul><li>relax while embarking on a journey through Bill </li></ul><ul><li>Kerr's accomplished film career. </li></ul><ul><li>The films featured in the festival encapsulate Bill </li></ul><ul><li>Kerr's early days in Britain when he was launched </li></ul><ul><li>as a serious actor to his iconic presence in the </li></ul><ul><li>Australian film renaissance of the 1980s. </li></ul>
    23. 23. Bill Kerr Film Festival <ul><li>What was required? </li></ul><ul><li>What was it’s purpose? </li></ul><ul><li>How did we market it? </li></ul>
    24. 24. Public Presentations
    25. 25. Public Presentations <ul><li>Grant Harper - Churchill Fellowship Public </li></ul><ul><li>Presentation </li></ul><ul><li>Come and listen to local Churchill Fellow and NSW Fire </li></ul><ul><li>Brigade officer, Grant Harper, who has recently returned </li></ul><ul><li>from the U.S. where he studied world class rapid multi- </li></ul><ul><li>media national emergency update systems. Find out how </li></ul><ul><li>the latest communication technology can be used in </li></ul><ul><li>emergency situations and ultimately save lives. </li></ul><ul><li>Cost: Free </li></ul><ul><li>When: Thursday 10 June </li></ul><ul><li>Time: 6:30pm </li></ul><ul><li>Where: Historic Council Chambers Site </li></ul>
    26. 26. Public Presentations <ul><li>What was required? </li></ul><ul><li>What was it’s purpose? </li></ul><ul><li>How did we market it? </li></ul><ul><li>N.B. Also can include curator floortalks or presentations that compliment special events. </li></ul>
    27. 27. PechaKucha Night
    28. 28. PechaKucha Night <ul><li>Unleash your reckless creativity and check out this </li></ul><ul><li>international smash hit for yourself. </li></ul><ul><li>PechaKucha Night was devised in Tokyo in February 2003 </li></ul><ul><li>as an event for designers to meet, network and show their </li></ul><ul><li>work in public. It has turned into a massive celebration, </li></ul><ul><li>with events happening in hundreds of cities around the </li></ul><ul><li>world, including Wagga Wagga. </li></ul><ul><li>Drawing its name from the Japanese term for &quot;chit chat&quot;, </li></ul><ul><li>there will be 12 regional speakers presenting a diverse </li></ul><ul><li>range of ideas and projects . </li></ul>
    29. 29. PechaKucha Night <ul><li>What was required? </li></ul><ul><li>What was it’s purpose? </li></ul><ul><li>How did we market it? </li></ul>
    30. 30. Families and Children <ul><li>Let’s Make Puppets! </li></ul><ul><li>Sporting Hall of Fame, Wii Sports </li></ul><ul><li>Kidzone </li></ul><ul><li>Eco-Cubby </li></ul><ul><li>Flashback </li></ul>
    31. 31. Let’s Make Puppets
    32. 32. Let’s Make Puppets <ul><li>Come and make your own puppet out of stuff just </li></ul><ul><li>lying about. Then bring your puppet to life by </li></ul><ul><li>playing a host of theatre and music games. </li></ul><ul><li>This 90 minute program will be great fun for all the </li></ul><ul><li>family. </li></ul><ul><li>Escape the heat and discover the endless </li></ul><ul><li>hours of entertainment you can have by getting </li></ul><ul><li>creative and recycling. </li></ul>
    33. 33. Let’s Make Puppets <ul><li>What was required? </li></ul><ul><li>What was it’s purpose? </li></ul><ul><li>How did we market it? </li></ul>
    34. 34. Nintendo Wii – Sporting Games <ul><li>Interactive game consoles </li></ul><ul><li>allow the player to move the remote in a similar manner to how the sport is played in real life. </li></ul>
    35. 35. Kidzone <ul><li>A dedicated discovery </li></ul><ul><li>space for children at the </li></ul><ul><li>Museum's Botanic Gardens </li></ul><ul><li>site.  </li></ul><ul><li>Activities to help children </li></ul><ul><li>explore, discover, </li></ul><ul><li>enquire and have fun. </li></ul>
    36. 36. Kidzone <ul><li>Includes dress-ups, puzzles, puppets, books, games and objects. </li></ul><ul><li>see black folder, memory game </li></ul><ul><li>Ideal for children aged 5-12 years </li></ul>
    37. 37. Eco-Cubby
    38. 38. Eco-Cubby
    39. 39. Eco-Cubby <ul><li>Kids will love this Eco-Cubby inspired by the Built </li></ul><ul><li>for the Bush exhibition and designed by local </li></ul><ul><li>artist Trish Harrison. </li></ul><ul><li>All made from recyclable materials. </li></ul><ul><li>Fitted with roof top garden, solar panels, insulation, rain </li></ul><ul><li>tank and sky light. </li></ul><ul><li>Look inside there are cushions and books </li></ul><ul><li>so make yourself at home. </li></ul>
    40. 40. Eco-Cubby <ul><li>What was required? </li></ul><ul><li>What was it’s purpose? </li></ul><ul><li>How did we market it? </li></ul>
    41. 41. Flashback
    42. 42. Flashback <ul><li>Hey kids! Flash back in time and take a fun and interactive </li></ul><ul><li>journey through the camera lens. </li></ul><ul><li>Explore how photography has evolved from its humble </li></ul><ul><li>beginnings of the pin-hole camera to the days of </li></ul><ul><li>darkrooms and negatives to the digital age and the magic </li></ul><ul><li>of photo manipulation. </li></ul><ul><li>This FREE workshop is designed for </li></ul><ul><li>children aged 8-12 </li></ul>
    43. 43. Flashback <ul><li>http://www.exploratorium.edu/science_explorer/pr </li></ul><ul><li>ngles_pinhole.html </li></ul><ul><li>Inexpensive resources </li></ul>
    44. 44. Flashback
    45. 45. Flashback <ul><li>What was required? </li></ul><ul><li>What was it’s purpose? </li></ul><ul><li>How did we market it? </li></ul>
    46. 46. Social media
    47. 47. What’s social media? <ul><li>It’s more than just broadcasting, it’s generating </li></ul><ul><li>conversation </li></ul>Museum Upload content Audience responds Museum responds Audience Uploads content
    48. 48. Why do we use social media? <ul><li>Making the Museum more accessible </li></ul><ul><li>Connecting with new audiences </li></ul><ul><li>Breaking down old stereotypes of what Museum’s are about </li></ul><ul><li>Industry standard </li></ul><ul><li>Keeping up with emerging communication technology (smart phones) </li></ul><ul><li>Professional development </li></ul>
    49. 49. Social Media and the MoR <ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Wordpress </li></ul><ul><li>Twitter </li></ul>
    50. 50. Facebook
    51. 51. Facebook Facts <ul><li>75% of Australian internet users have visited Facebook. </li></ul><ul><li>59% have a profile. </li></ul><ul><li>It’s free </li></ul><ul><li>Many applications – discussion boards, events, photo gallery, quizzes </li></ul>
    52. 52. Museum on Facebook <ul><li>737 fans </li></ul><ul><li>Broadcasting tool – upcoming events& exhibitions </li></ul><ul><li>Behind the scenes glimpses (incentive) </li></ul><ul><li>Competitions (Facebook Friday) </li></ul><ul><li>Information hub – support other museums & cultural facilities. </li></ul><ul><li>Opportunity for people to comment. </li></ul><ul><li>Quizzes </li></ul><ul><li>Analytics available </li></ul>
    53. 53. Flickr
    54. 54. Eco warriors
    55. 55. Eco warriors <ul><li>The museum is   seeking photographers aged </li></ul><ul><li>between 12-18 years to create a fresh and </li></ul><ul><li>original image with attitude capable of inspiring </li></ul><ul><li>local citizens to unleash their inner eco-warrior </li></ul><ul><li>and actively contribute to a more ecologically </li></ul><ul><li>sustainable future for all. </li></ul><ul><li>So aspiring photographers what are you waiting </li></ul><ul><li>for? Take your stance today and be in the running </li></ul><ul><li>for a 32GB iPod touch .  </li></ul>
    56. 56. Wordpress
    57. 57. Wordpress Facts <ul><li>Blogging website </li></ul><ul><li>Supports text, images and video content </li></ul>
    58. 58. Wordpress - blog www.wagga.nsw.gov.au/museum
    59. 59. Museum and Wordpress <ul><li>Blog – Refugee Theatre program </li></ul><ul><li>http://museumwagga.wordpress.com/ </li></ul><ul><li>Promoting upcoming screening </li></ul><ul><li>Behind the scenes glimpse, sharing the story. </li></ul><ul><li>Analytics available </li></ul><ul><li>N.B. People love a story, journey, exclusive view </li></ul>
    60. 60. Museum and Wordpress
    61. 61. Twitter www.wagga.nsw.gov.au/museum
    62. 62. Twitter Facts <ul><li>Saw substantial growth with audience levels growing more than 400% in 2009. </li></ul><ul><li>Micro blogging website </li></ul><ul><li>140 characters </li></ul><ul><li>Quick and sharp way of communicating </li></ul><ul><li>Beneficial for professional development </li></ul><ul><li>Followers and Following </li></ul>
    63. 63. Twitter and the Museum <ul><li>252 Followers. 16 Listed </li></ul><ul><li>Broadcasting tool – upcoming events & exhibitions </li></ul><ul><li>Behind the scenes glimpses (incentive) </li></ul><ul><li>Competitions (Twitter Tuesday) </li></ul><ul><li>Information hub – support other museums & cultural facilities. </li></ul><ul><li>Opportunity for people to comment. </li></ul><ul><li>Interaction - @MuseumWagga and RT </li></ul>
    64. 64. Questions

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