To Tweet or Not To Tweet: Are You Talking To Yourself
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To Tweet or Not To Tweet: Are You Talking To Yourself

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To Tweet or Not To Tweet: Are You Talking To Yourself Presentation Transcript

  • 1. To Tweet or Not To Tweet: Are you talking to yourself? Joanna Blackburn Web Marketing Manager
  • 2. What we’re going to cover • The Emergence of Twitter • The Basics of Getting Yourself on Twitter • Why Tweet at All? Using Twitter in your area of work • Maximising Twitter Power – Using the Tools • Monitoring and Evaluation • How NOT to Use Twitter • Taking it forward
  • 3. Is Twitter all it’s cracked up to be? • Started in 2006, from a company called Odeo Group, based in San Francisco • Originally called TWTTR, it was an SMS short code used to share thoughts, location and other useless information • Initially meant to be a personal “person-to-person” service • Today, it’s rumoured to be worth over US $250 million KACHING!
  • 4. The numbers don’t lie
  • 5. Twitter Stats • Twitter traffic has increased by a whopping 974% in 2009 from 2008 stats – and this only measures traffic on the main site, and not those who access Twitter on mobiles or other applications (Tweetdeck, for example) • And it’s not just traffic. Time spent on the site was less than 10 minutes in 2008 to half an hour in 2009. • In the US, one in five Americans tweet. That’s a LOT of tweets!
  • 6. And it’s not just for the ‘young-uns’
  • 7. Enough of the history lesson. Let’s see how you can use Twitter in your own area of work.
  • 8. Why Tweet At All? • Press and PR • Promoting Events – and getting delegates to participate • Programme/course promotion • Getting feedback for a service or proposed change • Advertise jobs • Crisis Communications • Develop relationships with stakeholders Can you think of anything else?
  • 9. The Basics Personalise Your Profile Show Off Your Brand
  • 10. Follow – and be followed Courtesy of Hubspot
  • 11. Watch your tone, but keep it personal • Don’t just use Twitter as a broadcast tool. Get some conversations going! • Be open with your followers – build trust and engagement • When appropriate, ask for feedback to encourage repeat visits and develop ongoing relationships
  • 12. BTW, u’ve only got 140 chars! :( • But that’s not an excuse to use text speak • Use URL shortening tools (bit.ly, tinyurl, etc) • Don’t waffle (you can’t, anyway) – be precise and to the point • No need to use the 140 characters if you don’t have to
  • 13. Encourage Feedback • People out there have great ideas you can use • No matter of great you think you are, there’s always room for improvement • People like to know that there’s an actual human being behind your tweets
  • 14. Monitor what’s being said about or to you so you can respond, if needed CONVERSATION NOT Broadcast
  • 15. Get a Good API to Manage Your Tweets
  • 16. Maximise the distribution of your content
  • 17. Your Reap What You Sow • Follow others and encourage others to follow you • Engage in conversation with those you follow • Retweet (RT) where appropriate • Maximise Twitter Tools (hashtags, lists, trending topics)
  • 18. Use the tools available
  • 19. Monitor your Tweets • Use Tweetburner (or similar) • Monitor URL performance of click throughs – good to see interest in a news item or event, for example
  • 20. Monitor your Tweets • Tweetstats.com can quickly graph your tweets • Monitor frequency of tweets • See how many retweets and replies you make But more importantly, have a nosy at what competitors are doing
  • 21. Monitor Your Tweets
  • 22. How NOT to Use Twitter
  • 23. How NOT to Use Twitter http://www.mobiadnews.com/?p=3778
  • 24. How NOT to Use Twitter http://www.guardian.co.uk/media/pda/2009/jun/22/twitter-advertising
  • 25. If you do mess up… • Respond appropriately It’s her fault! – and QUICKLY • Apologise to each individual if possible • Remove offending and/or inappropriate tweets And don’t do it again. http://www.flickr.com/photos/eusebius/3569837488/
  • 26. Are you confused yet? http://www.flickr.com/photos/doug88888/3843456676/
  • 27. Yes, you’ll need to work at it to make Twitter work for you • Like any application, you’ll only get the best out of Twitter if you learn how to use it right • Don’t use Twitter in isolation, ensure it’s embedded in your marketing, communications and PR strategy • Sit down with key colleagues and discuss whether Twitter is right for you – and who’s going to manage it day to day • Maximise Twitter tools (hashtags, lists, trending topics) to get the best results • And always, Always, ALWAYS evaluate
  • 28. Until next time, take care of yourselves and each other… Thank you for listening. Joanna Blackburn j.m.blackburn@salford.ac.uk 0161 295 4779 http://www.flickr.com/photos/thebusybrain/2819978026/