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2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
2010: This Year We Make Contact
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2010: This Year We Make Contact

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Transcript

  • 1. ? 1
  • 2. Introductions • Jon Davies • Digital Strategist – Penna Barkers North • Working across clients including: O2, Peugeot Citroen and Nestlé • twitter.com/jonxyz • twitter.com/pennaplc 2
  • 3. Taking it as read… • That you’ve already: – Started creating regular social media content – Have a decent web presence – Have built basic presence on key social media sites > Facebook page > Twitter > Blog etc... – Today I’m going to look a few places you could go next… 3
  • 4. But first… • There are no short cuts to using social media effectively • You need to build a presence and join the conversation first • You need to keep at it, day on day, week on week. 4
  • 5. iPhone Apps • Stanford University one of first • The campus in your pocket • Fantastic PR opportunity • For prospective and current students 5
  • 6. One step further… • Augmented reality apps • Mixing video from the phone camera with data and geo info • Interactive campus tour? • No more lost freshers? • Interactive games and competitions 6
  • 7. Interactive Video • Embeddable video player • Allows the user to branch off and mix and match their own narrative • Live bookmarks within the video • Full analytics behind it 7
  • 8. Spotify • Reaching people in their own environment • 2.8m UK users, targetable by age, postcode and gender • 3 mins of ads every hour, 45 sec breaks which can’t be skipped or muted • Scrolling text, audio, images and banners • Branded player and skinning coming soon! 8
  • 9. Chattr • Reputation and buzz monitoring service • Keeps an eye on conversations across the web, as well as press and journal articles • Can be done, weekly, fortnightly or monthly • Tracks mentions, sentiment and performance against competitors 9
  • 10. Social Enabling • Are you using “share this” buttons? • Using link shorteners (and interrogating their stats) • Utilising widgets to make content portable? • In short, are you making use of the content you have in a cohesive way? 10
  • 11. Social Media Policies • Many voices… • Many conversations… • One tone and one coherent message… • Developing a policy and a practise that can be easily adopted, without shutting people out is key! 11
  • 12. Thanks! • Any questions? 12

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