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Social Media Enterprise

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  • more than a symbol/identity Reflection of what you are of you create of your facets Genuine Unique YOU
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • you are online even when you think you are not
  • It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  • It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  • our webpresence should not be static no more! We are after the personal side - the unique and passionate views you have. we can access your articles and books from the library, but only you can gives access to your voice talk about Jim newell story Personal professional blogging
  • let that me reflected in your writing the personal journey
  • let that me reflected in your writing the personal journey
  • best examples come from business give example of victoria beckham
  • that is a step beyond personalising it
  • that is a step beyond personalising it
  • the best marketing strategy still is word of mouth but you need to work at it!!
  • Transcript

    • 1. Social Media for Enterprisefocusing on the human sideCristina Costa
    • 2. photo by Flickr ID Affendaddyhttp://www.flickr.com/photos/khiltscher/3272098155/ from you to us know your audience
    • 3. Stop broadcasting! http://www.flickr.com/photos/25813335@N00/3708549622
    • 4. Start communicating http://www.flickr.com/photos/27590559@N02/3962331058
    • 5. Welcome to the Participatory Web
    • 6. More than an image...
    • 7. Credibility
    • 8. Influence
    • 9. Uniqueness
    • 10. Confidence
    • 11. Reputation
    • 12. Communication
    • 13. More than a blog
    • 14. Portfolio of Practice showcase your professional world define your purpose–think of what makes you unique•share your passion•be yourself•give access to your voice
    • 15. Connect yourself to the network/community
    • 16. Show that you care
    • 17. Brand yourself as people;not as a product/service!
    • 18. A story
    • 19. Be responsive
    • 20. Engage By IconTexto (CC BY-NC 3.0)
    • 21. Make it personal
    • 22. But not *too* personal!!
    • 23. networked conversation presence connection accessibility availability immediacy personalcommunication contribution friendly sharing passion responsiveness spontaneity creativity authenticity fun socio-professional word of mouth (RTs) reputation