PG Futures 2011 Creative Job Search ppt 21 06-11


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This is Power point on Creative Job Search tips as used in a workshop at this year's PG Futures 2011.

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  • Netiquette – be respectful of others Use the right social media for you, but make sure that you are respectful of others Do not spam or send loads of posts, updates, retweets etc Do not use CAPITALS – shouting! Do not use inappropriate or offensive language Do not bad mouth previous or even current employers!! Be honest and don’t be afraid to show your personality, that’s what draws people in, they invest in you the person and consider how you would ‘fit’ into their company.
  • Elevator Pitch
  • [Accessed 18-05-11] 83% will recruit in social networks this year 46% will spend more on social recruiting 36% will spend less on job boards 80% review social profiles 83% will recruit in social networks this year 46% will spend more on social recruiting 36% will spend less on job boards 80% review social profiles
  • This survey was conducted online within the U.S. by Harris Interactive© on behalf of between May 22 and June 10, 2009 among 2,667 hiring managers and human resource professionals 
  • Over 100 million members in over 200 countries One million new users join every week 11 million recent college graduates* around the world are members Executives from all 2010 Fortune 500 companies are members Fastest growing countries are Brazil, Mexico, India and France. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. Roughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second. The company is publicly held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions As of April 2011, LinkedIn counts more than 11 million recent college graduates* around the world as members (*LinkedIn defines recent graduates as members who have graduated within the last five years--between 2005 and 2010). As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 201 Top 5 words that are overused by US LinkedIn members 1. Extensive experience 2. Innovative 3. Motivated 4. Results-oriented 5. Dynamic (Source LinkedIn users are the most active around midday during the week. Jan, July & Sept - best months for promotion.
  • 300 million+ users 5 new followers every second 155 million+ tweets sent a day 50% users are aged 18-34 More women users 55%
  • The job search engine Simply Hired ( ) connects with your Facebook or LinkedIn contacts to show you if you have any contacts (even 2 nd or 3 rd degree) in organisations advertising vacancies
  • The purpose of an infographic is to consolidate a large amount of information and present it in an appealing and insightful way, making it easy and interesting to digest. I took the principles and applied them to my CV, creating a tailored infographic for each publication to which I submitted. It was effective – far more so than I had expected. I sent it via email to four publications: T3 , The York Press, Stuff, and also to a reporter for the Guardian's Technology section. Using bitly, I monitored the links that I placed in the emails to see which applications had been viewed and which hadn't. The two applications that registered clicks quickly replied, offering me placements. I think the reason this worked for me is because the CV showed I had good design skills. More importantly it demonstrated that I'm willing to try something different. Others have had greater success: US  graduate Chris Spurlock posted his  infographic CV online , only to have it go viral when the Huffington Post got their hands on it. Since its posting, it has accrued thousands of views, and Spurlock was then hired by the Huffington Post as infographics editor. An international hospitality graduate has landed himself a job that pays £40,000 for six-months work - he's the first official meerkat ambassador. Josh Mitchell, 22, beat five other candidates on the shortlist after a public vote. The graduate of UWIC University, Cardiff, will run social media initiatives and represent the meerkats at sport and cultural events over the summer. More than 1,500 people from across the country applied for the role, supposedly dreamed up by founder Aleksandr Orlov. The six shortlisted candidates - who included a University of Cambridge graduate, a former Royal Navy officer from Chesterfield, a supermarket supervisor from Leeds and a Cornish surfer - had to persuade the British public they were the person for the unusual job. Mr Mitchell used social networking sites Facebook and Twitter to rake in votes, with 7,500 cast for the candidates in total. He posted videos on YouTube, went to student unions, created a campaign website, got in touch with local newspapers and took to the streets to canvass voters.
  • Keeping an up to date list of your contacts and regularly reviewing actions taken/contacts made Bookmarking useful resources and checking them regularly Joining mailing lists and professional bodies relevant to your area of interest Attending conferences and being strategic - who would it be useful to talk to, and why? Who would be willing to help you? What do you want to find out from them? It's a two way process - remember, you may be able to help them too Contacting authors of interesting articles appearing in relevant professional journals to expand your knowledge and network of contacts Doing "information interviewing" - where you arrange to talk to someone who may be able to help you or give advice Looking at relevant vacancy sources and recruitment agencies, even if you're not applying for jobs at the moment. Be aware of what is happening in your chosen field Getting work experience or work shadowing someone for a day to find out more about what a specific job role really involves Getting feedback if you are unsuccessful with an application Making speculative applications to organisations you are interested in working for
  • PG Futures 2011 Creative Job Search ppt 21 06-11

    1. 1. Student Life : Advice & Opportunity Careers and Employability Service Creative Job Search Chi-Chi Ekweozor Managing Director Real Fresh TV Founder, Manchester Social Media Surgery Dr Sonja Tomaskovic Research Skills Coordinator Tahira Majothi Careers consultant 0161 295 5088
    2. 2. Session Aims: Making social media work for you! <ul><li>Creative Job Search Options </li></ul><ul><li>Social media and employers </li></ul><ul><li>Suggested social media platforms </li></ul><ul><li>Job search successes via social media </li></ul>Careers and Employability Service Source: Byron Villegas, , Attribution 2.0 Generic (CC BY 2.0)
    3. 3. 1. Creative Job Search Options <ul><li>Networking </li></ul><ul><li>Informational Interviews </li></ul><ul><li>Speculative applications </li></ul><ul><li>Social Media </li></ul>Created by Ross Dawson, Marketing facts, , Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0)
    4. 4. Networking <ul><li>Organise your network – family, friends, colleagues, contacts </li></ul><ul><li>Skills audit – what do you have to offer? </li></ul><ul><li>Connect – via phone, email or social media </li></ul><ul><li>Invest time in building and nurturing your network </li></ul><ul><li>The more you do it, the easier it gets! </li></ul><ul><li>Networking for Shy People: </li></ul><ul><li> </li></ul><ul><li>Networking for Academics by Academics: </li></ul><ul><li> </li></ul>Careers & Employability Student Life Advice & Opportunity
    5. 5. Informational Interviews <ul><li>Gather ‘Information’ about an Institution/Company, sector and/or job roles </li></ul><ul><li>Make contact through your network e.g. LinkedIn </li></ul><ul><li>Arrange face-to-face meetings if possible </li></ul><ul><li>Have questions prepared e.g. day-to-day work, future trends… </li></ul><ul><li>Follow up with a Thank you note </li></ul><ul><li>Afterwards connect on LinkedIn or if not already done so! </li></ul>Careers & Employability Student Life Advice & Opportunity
    6. 6. Speculative Applications <ul><li>What do you want out of this approach? – specific information, work experience, a mentor, work shadowing opportunity, collaboration etc </li></ul><ul><li>Identify key contacts or employers </li></ul><ul><li>Research – i.e. structure, values, research fields, services, key staff, strategic aims, future trends or opportunities </li></ul><ul><li>Get in touch with key recruitment contacts via LinkedIn </li></ul><ul><li>Target your CV </li></ul><ul><li>Chase up application with a phone call </li></ul><ul><li>Prospects: </li></ul><ul><li> </li></ul>Careers & Employability Student Life Advice & Opportunity
    7. 7. 2. Social Media and Employers <ul><li>Do you have a digital footprint ? </li></ul><ul><li>How Google-able are you? </li></ul><ul><li>What social media do employers tend to use? </li></ul><ul><li>Does your social media profile demonstrate the skills employers want? </li></ul><ul><li>How can you ‘market’ yourself online to employers? </li></ul>
    8. 8. Social media, Recruitment and Employers
    9. 9. Career Builder Survey : Social Media - What Employers found unimpressive! <ul><li>Provocative or inappropriate photographs or information </li></ul><ul><li>Inappropriate content about drinking or using drugs </li></ul><ul><li>Bad-mouthing previous employers, co-workers or clients </li></ul><ul><li>Poor communication skills </li></ul><ul><li>Discriminatory comments </li></ul><ul><li>Lied about qualifications </li></ul>
    10. 10. Career Builder Survey : Social Media - What did impress employers! <ul><li>Profile provided a good feel for the candidate’s personality and fit </li></ul><ul><li>Profile supported candidate’s professional qualifications </li></ul><ul><li>Candidate was creative </li></ul><ul><li>Candidate showed solid communication skills </li></ul><ul><li>Candidate was well-rounded </li></ul><ul><li>Other people posted good references about the candidate </li></ul>
    11. 11. Social Media: Getting started <ul><li>Careers Blog on Creating an online presence here . </li></ul>Careers & Employability Student Life Advice & Opportunity Daniel_Iversen , , Attribution 2.0 Generic (CC BY 2.0)
    12. 12. 3. Suggested social media: <ul><li>“ - Facebook for Academics” @herrndorf via Twitter </li></ul><ul><li>Aimed at Academics – share and follow research </li></ul><ul><li>100,000 research areas </li></ul><ul><li>Follow friends or academics </li></ul><ul><li>News of latest papers </li></ul>
    13. 13. <ul><li>Provide full profile where possible </li></ul><ul><li>Join relevant groups, make use of discussions, provide status updates, upload CV & recommendations </li></ul><ul><li>Try to source “Informational” interviews </li></ul><ul><li>Link to Blog, website, Twitter etc </li></ul><ul><li> (5 useful short ‘getting started’ videos) </li></ul>Mario Sundar, ttp:// , Attribution 2.0 Generic (CC BY 2.0)
    14. 14. Twitter <ul><li>Create networks through mutual interests </li></ul><ul><li>Seek out job postings, Careers Services, key organisations/individuals etc </li></ul><ul><li>Look at the people you follow, who do they follow? </li></ul><ul><li>Use your actual name, upload an image, website or blog links – draws more traffic! </li></ul>Picture: Rosaura Ochoa, , Attribution 2.0 Generic (CC BY 2.0
    15. 15. Facebook <ul><li>Is your profile appropriate? </li></ul><ul><li>Delete inappropriate comments/material </li></ul><ul><li>Check your privacy settings </li></ul><ul><li>Post updates regularly </li></ul><ul><li>If you post a blog, YouTube clip, Tweet etc refer to it on Notes page, if appropriate! </li></ul><ul><li>Tag your friends/companies if you mention them on a post – available to their friends!! </li></ul>AJ Cann, , Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0)
    16. 16. Social media: Researcher Quote <ul><li> “ I prefer to use blogging, micro blogging like Twitter, social bookmarking, social citation like Zotero…social/professional networking tools like Facebook and LinkedIn… I think all of them are integral in my everyday and professional life but for different reasons”. </li></ul><ul><li>Elena Golovuskina (PhD student, Education) </li></ul>
    17. 17. 4. Social media job successes! <ul><li>Infographic CV </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Video CV </li></ul><ul><li> </li></ul><ul><li>YouTube Job Video Application </li></ul><ul><li> </li></ul><ul><li>Guardian Twitter Job Challenge </li></ul><ul><li> </li></ul>
    18. 18. Summary <ul><li>Whose attention are you trying to grab and what social media do they use? </li></ul><ul><li>Check your profile and delete any inappropriate photos/comments/materials </li></ul><ul><li>Follow individuals, companies and professional bodies relevant to your area of interest </li></ul><ul><li>Meetings/Fairs/Conferences - who would it be useful to talk to and why? Connect afterwards via LinkedIn, or Twitter. </li></ul><ul><li>Use actively and champion!! </li></ul><ul><li>Contact the Careers and Employability Service for further support </li></ul>
    19. 19. Useful Links: <ul><li>The Guardian – social media for job search </li></ul><ul><li> </li></ul><ul><li>OnlineAstevens Blog – 9 steps to getting most out of Linkedin </li></ul><ul><li> </li></ul><ul><li>Cristina Costa’s Knowmansland Blog – Understanding social media </li></ul><ul><li> </li></ul><ul><li>Using new technologies in your teaching and research </li></ul><ul><li> </li></ul>Careers & Employability Student Life Advice & Opportunity