International Business Culture: Launch event of Passport to trade 2.0 in the UK

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This presentation was used at the launch event of the Passport to Trade 2.0 project on 16th September 2013.

This presentation was used at the launch event of the Passport to Trade 2.0 project on 16th September 2013.

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  • Clients to be given handout copies of slides NOW. (3 per page with notes spaces) Please make sure your name is added to the slide and that the date is added to the footer on each slide.
  • Modes of address - USA first names, formal in Germany , if i doubt go formal Introductions – in come countries it is considered bad manners to introduce oneself rather than being introduces Punctuality – different levels of expectation, lateness tolerated in Latin America Gestures – hand gestures, hands in pockets all have different connotations in different countries Gifts – when is gift-giving appropriate, when is it expected and what to give as a gift
  • Books – Xenophobes guides, lots on Amazon Executive planet, UKTI site, of course MOOC I Phone apps
  • A very brief overview of our links with the FCO Commercial Officers based in most Embassies, Consulates, High Commissions around the world. UKTI - The link between exporters and the UK Embassy network. We also work in partnership with others such as: Intellectual Property Office (Patent Office) HMRC duties and tariffs, imports and export

Transcript

  • 1. @Passport2Trade #P2T2 P2T2 Launch Event 16 September 2013 Salford Business School, University of Salford, UK www.BusinessCulture.org
  • 2. Housekeeping … • Fire Alarms & Emergency exits • Toilets • IT equipment • Questions • #P2T2 • Mobile Phones
  • 3. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions
  • 4. This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 5. www.businessculture.org
  • 6. Anjlee Bhatt – Social Media Consultant – smespresso.co.uk Bobbie Charleston-Price – International Trade Adviser – UK Trade and Investment Paul Delooze – Video production – http://waterside-graphics.com/ Kris Barnes – Director - Resonate – Marketing and technology specialists Lesley Blaker – Video production – http://creativehive.org/web/LesleyBlaker Delphine Greenhalgh – International trade and development consultant - Director at DG Consultancy on LinkedIn Jon Monk – The Business Group Salford – www.thebusinessgroup.org Beverley Heinze – Lecturer at University Centre, Blackpool & The Fylde College Mariam Begum – SEO Consultant – Mariam Begum on Linkedin Seyed Mojtaba Poor Rezaei – PhD student researching “Use of Social Media for Business” - Seyed Mojtaba Poor Rezaei on LinkedIn The UK Advisory board members
  • 7. 1. International student placements can benefit international trade developments 2. Social media – Useful tool for students and Small and Medium Sized Enterprises
  • 8. ““if an organisation does not set out to manage and build their social media profile positively then someone else will build it anyway in whatever form they care to shape”” Hackett, C., Fletcher, G., & Heinze, A. (2013). Social Media Monitoring visualisation: What do we have to look for? . UKAIS 2013 conference, Oxford, UK
  • 9. Source: Joebloggsy http://en.wikipedia.org/wiki/File:Europe_with_flags.png
  • 10. Source: internet-map.net World without country borders?
  • 11. Source: internet-map.net We are now defined by website platform borders
  • 12. What are the main professional social networks in Europe?
  • 13. What are the main professional social networks in Europe?
  • 14. Cultural differences – no difference? “I think they are not so important when using social media because social media is simply a way to exchange information” Student respondent
  • 15. www.businessculture.org
  • 16. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions
  • 17. Search and Social Media Marketing for International Business pilot MOOC Business Innovation Project
  • 18. The Team L-R: Luis Santos, Maria Villa, Vanessa Van Huynh, Rebecca Lee
  • 19. Contents 1. Introduction 2. Key Issues 3. Key Findings 4. Key Recommendations 5. Conclusion
  • 20. Introduction
  • 21. What is a MOOC? 1. Distance Learning 2. Accessibility Massive Open Online Course
  • 22. Why have we chosen a MOOC? 1. University of Salford’s interest 2. Student engagement 3. Marketing / PR Opportunity 4. Global Trends
  • 23. Global ‘MOOC’ Trends Google Trends (05/09/13)
  • 24. What is Social Media Marketing and how can it be used? 1. Awareness 2. Consumer engagement 3. Place in the workplace
  • 25. Topics covered in the MOOC 1. Personal branding online 2. Twitter 3. Search Engine Optimisation (SEO) 4. International business development using social media 5. Facebook 6. YouTube 7. LinkedIn 8. Google+ 9. Copywriting online 10. Legal Implications of Social Media 11. Monitoring and Reporting 12. Blogging See http://goo.gl/cMji0W
  • 26. Marketing Activities • Salford Business School website • Social media channels (Twitter, LinkedIn, Facebook, Google+, blogs) • Salford Advantage Award • Press Release • Companies’ Newsletters
  • 27. Keyword Research Google Adwords (05/09/13)
  • 28. Primary Keywords
  • 29. Key Issues
  • 30. Pedagogic Framework Selection c-MOOC x-MOOC Origin - Since 2008 - “Connectivism and Connective knowledge” course (CCK08) by Siemens and Downes. - Recently - Developed by elite universities in the US (Harvard, MIT) - “x" terminology Philosophy - Connectivism and networking approach (Downes, 2008; Siemens, 2012b) - Cognitive - behaviorist approach (Rodriquez, 2013)
  • 31. Pedagogic Model c-MOOC x-MOOC Teacher Teacher Student = Teacher = Researcher Teacher → Students
  • 32. Pedagogic Framework cont. c-MOOC x-MOOC Characteristics - Knowledge building - Deeply about openness - Facilitator = knowledge governor - Knowledge transmission - More restrictive compared to c- MOOC - Facilitator = traditional classroom teacher
  • 33. Pedagogic Framework cont. c-MOOC x-MOOC Learning materials - Presentations from facilitator and guest speakers - Reading list - Discussion forum - Video lectures - Interactive exercises + assignments - Online community Assessment - Self- assessment - Computer marked quizzes - Peer-assessment + self- assessment - Activities
  • 34. Pedagogic Framework cont. c-MOOC x-MOOC Value - Encourage creativity, critical thinking ability - Suitable for students with high level of cognitive learning - Suitable with students with lower level of cognitive learning - Work for certain levels of training
  • 35. Pedagogic Framework cont. x- MOOC
  • 36. Evaluation of MOOC Providers
  • 37. Evaluation of MOOC Platforms For - Profit Non - Profit Coursera Udacity edX Khan Academy - $ 20 million investment - 197 courses (from any universities) - $ 21.1 million investment - 18 courses (its own curriculum with specialised areas) - $ 60 million investment - 20→ 30 courses (only offer Harvard & MIT’s courses) - $ 5.5 million investment - 3,600 video lectures in academic subjects - Certification - Certification (download for free) - Certification - Khan badges - Certification fee - No fee - Certification fee - No fee - Institutional credits partly presented - Institutional credits partly presented - Non credit - Non credit
  • 38. 1. Certification 2. Secure assessments 3. Employee recruiting 4. Employee or university screening 5. Human provided tutoring or manual grading 6. Corporate/University enterprise model 7. Sponsorship 8. Tuition fees “Possible Company Monetization Strategies” (Young, 2012)
  • 39. Key Findings
  • 40. - Primary data obtained through entry / exit MOOC surveys - Surveys linked to Google Drive tool in order to obtain in-depth analyses - 36 responses - 53% Male and 47% Female obtained from the entry survey Initial main findings
  • 41. 19% 0% 36% 22% 14% 8% What is your age? (in years)
  • 42. What is your current area of employment?
  • 43. 10% 7% 5% 10% 15% 37% 2% 2% 10% 2% University of Salford website press coverage How did you hear about this MOOC (Massive Open Online Course)?
  • 44. 7% 16% 12% 3% 5% 7% 4% 4% Learn new things 9% 9% 15% 1% To get a certificate Improve my career prospects Improve my business Meet new people Build professional links9% Try online education See what MOOCs are and understand what a MOOC has to offer To start creating your online presence To improve your online education To learn about social media strategy for business To get experience with social media networking sites other unsure0%
  • 45. - Free course content but charge for certifications based on grades - Develop a diagnostic system to calculate strengths and weaknesses of students - Automated Assessment - Paid search campaigns to increase visibility Suggestions to improve MOOC participation
  • 46. Key Recommendations
  • 47. Search and Social Media Marketing for International Business - Welcome video - Media training - Review design features / animation - Teleprompter - More detailed reading lists - Exercise instructions more integrated
  • 48. Future MOOCs - Platform - Coursera / FutureLearn - Create digital MOOC community - Specific MOOC team to function within the university - Introduce certification / qualifications? - Video length
  • 49. Conclusion
  • 50. Overall PR/ Marketing / Branding → YES Business venture for profit → NO
  • 51. 1. Clear MOOC policy 2. Originality of pedagogical material creation 3. Clear funding for future improvement 4. Coursera as main MOOC platform Future application of MOOC
  • 52. •Dellarocas, C., Van Alstyne, M. (2013) Money Models for MOOCs. Communications of the ACM, 56(8), pg. 26 •Young, J. (2012). The U. of Michigan's Contract With Coursera. Chronicle of Higher Education. Retrieved 9 September, 2013 from http://chronicle.com/article/Document-Examine-the-U- of/133063/#disqus_thread Holdaway, X. (2013). Major players in the MOOC Universe. Retrieved on June 18th 2013 from http://chronicle.com/article/Major-Players-in-the-MOOC/138817/ Downes, S. (2008). Places to go: Connectivism & connective knowledge. Innovate Online, 5(1). Rodriguez, O. (2013). The concept of openness behind c and x-MOOCs (Massive Open Online Courses). Open Praxis, 5(1), 67-73. Siemens, G. Massive Open Online Courses: Innovation in Education?. Open Educational Resources: Innovation, Research and Practice, 5. Yuan, L., Powell, S., & CETIS, J. (2013). MOOCs and Open Education: Implications for Higher Education. Retrieved March, 21, 2013. References
  • 53. Questions
  • 54. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions
  • 55. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions
  • 56. Websites for international audiences Going global on the web Alex Fenton – PPTT 2.0 - Technical Development lead Email: a.fenton@salford.ac.uk | Twitter: @alexfenton See slides and blog post http://businessculture.org/blog/2013/09/15/how-to- make-my-web-site-international-going-global/
  • 57. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions
  • 58. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions
  • 59. 63 UKTI Overview Presented by Bobbie Charleston-Price International Trade Adviser
  • 60. Topics to cover today •Why should companies export •Cultural Barriers and how to Overcome •Who are UKTI •What UKTI can do to help
  • 61. Why should companies export Companies that export are 11% more likely to stay in business
  • 62. Why Export ?
  • 63. Business Etiquette: What to Watch • Business Etiquette: What to Watch • Modes of address • Introductions • Punctuality • Gestures • Gifts 67
  • 64. Tips on Getting Cultural Clues • Buy a book • Research online • Download an app • Ask someone • Get some training • Speak to UKTI • http://businessculture.org 68
  • 65. 69 Who are UKTI?
  • 66. UKTI Overview
  • 67. UKTI Overview •2,400 staff •1,300 overseas •99 UK Embassies, High Commissions, Consulates and Trade Offices; and around •400 Advisers and support staff in nine English regions 71
  • 68. UKTI Impartial advice & strategic support • Strategic and export business advice • Market information and research • Assistance in Identifying partners and potential customers • Assistance to promote company products • Support to visit markets • Support whilst in market • Identification of Business opportunities
  • 69. 73 UKTI Services Overview For more information contact: 0845 603 7053 info@uktinorthwest.co.uk Thank You
  • 70. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions
  • 71. www.thebusinessgroup.org
  • 72. Benefits to local business: Accessing new markets Online resources Insight into European business culture Awareness and understanding
  • 73. www.thebusinessgroup.org www.depict.eu www.eliemental.org
  • 74. Agenda • 8:45 Passport to Trade 2.0 project overview • 9:00 – Pilot MOOC project team • 10:00 – Passport to Trade 2.0 advisory board members • Reflections on the use of video – Paul Delooze • Use of websites for international audiences – Alex Fenton • Using social media for international trade – Anjlee Bhatt • Importance of international trade for the UK – Bobbie Charleston-Price • Benefits of Passport to Trade 2.0 material to local business – Jon Monk • 10:55 Conclusions