• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Thomasnet Brings You Good Customers Part 1 Vertical Search
 

Thomasnet Brings You Good Customers Part 1 Vertical Search

on

  • 915 views

 

Statistics

Views

Total Views
915
Views on SlideShare
915
Embed Views
0

Actions

Likes
1
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Thomasnet Brings You Good Customers Part 1 Vertical Search Thomasnet Brings You Good Customers Part 1 Vertical Search Presentation Transcript

  • ThomasNet Brings You Good Customers In Two Ways: 1.) Direct Users, And 2.) Online Marketing Outside Of ThomasNet. Online Marketing Outside ThomasNet Direct Users Of ThomasNet 47% Direct Users Bypassing Search Engines
    • Vertical Industrial
    • Destination Site:
    • 94% Keyword Search
    • Totally New Buyers
    • Prequalified Need
    • Vertical Search Closer
    • to buying decision
    • 100% Relevant Results
    • Source Of Supply Not
    • Source Of Info
    Users Spend More Time Interacting On ThomasNet Because Of Advanced Search Capabilities and Content Richness
    • Search Engine Marketing (SEM) – Paid Placement
    • Search Engine Optimization (SEO) – High Ranking in Organic Search Results.
    • Ad Sponsorship
    • Content Partnerships
    • Technology Partnerships (CAD Integration)
    • RSS News & Email Subscriptions
    • Publicity (News Articles)
    • Site Awards
    53% of Our Visitors Come To ThomasNet as a result of our Brand Recognition and Marketing Activities : Triple Filtered Results Set Aside Unwanted Users
  • Internet Traffic Direct To ThomasNet Originates Out Of A Need In The Marketplace For High Quality Vertical Search. Direct Users Of ThomasNet 47% Direct Users Bypassing Search Engines
    • Vertical Industrial
    • Destination Site:
    • 94% Keyword Search
    • Totally New Buyers
    • Prequalified Need
    • Vertical Search Closer
    • to buying decision
    • 100% Relevant Results
    • Source Of Supply Not
    • Source Of Info
    Users Spend More Time Interacting On ThomasNet Because Of Advanced Search Capabilities and Content Richness The Value Of Vertical Search Cannot Be Overstated When Considering Online Keyword Search Patterns. According to David Hallerman, eMarketer's Senior Analyst and author of Search Marketing I: Spending and Metrics , “...vertical search marketing means better audience targeting, and better audience targeting means higher quality lead generation. “
  • Our Direct Users Bypass Major Search Engines and Spend More Quality Time Viewing Content Pages.
    • Nearly 47% of our traffic comes to us direct, bypassing major search engines. This means our direct users make use of our site as: (1) their home page default; (2) they utilize our toolbar; or (3) they have our URL bookmarked as a favorite.
    • Industrial buyers and engineers in companies of all sizes including the Fortune 500, the government, the military, and major educational, financial and research institutions come to ThomasNet.com to perform a supplier keyword search when they have an immediate need to buy or specify .
    • Our quality users spend more time interacting on ThomasNet.com. The average time per visit on other vertical search sites is 3 minutes and the average number of pages viewed is only 3.5 pages.
    According to a Google-ThomasNet survey, industrial buyers spend 8 hours a week looking for products . And 71% of them are looking at industrial vertical search sites like ThomasNet.
  • ThomasNet.com Makes Top 10 Vertical Search List
  • Vertical Search On ThomasNet.com Offers Advanced Search and Sort Tools That General Search Engines Do Not. For example, our industrial users can: • Search By Brand Name • Search BY miles around a Zip Code • Search By State • Separate Manufacturers/Distributors • Forward information to a colleague • Read your latest product news • Reference your product catalog • E-mail you for more information • Download your CAD drawings • Link to your website • Compare Products & Suppliers Over 4.5 million buying actions are taken on ThomasNet.com each month. “ For advertisers, vertical search provides the security of knowing that each user is a prequalified buyer within the specific industry.” - DMNews.com
  • Destination Site + Multiple Search Options + Content Richness + Prequalified Visitors = High Quality Opportunities Search by state or miles from a zip code Search by Brand for branch or distributor locations
  • Thomasnet.com Offers Related Categories at Each Search Result To Give Our Users More Options. Google Has Also Begun To Include This Feature.
  • Thomasnet Offers The Ability To Compare Suppliers Check Boxes Next To Suppliers and Click Here
  • A Side By Side Comparison Chart of Suppliers Is Generated
  • Based on aggregated Web Traxs data from a random sample of 100 industrial websites. A recent study shows 94% of ThomasNet.com users reach supplier websites via a product/service search – versus 54% of searches on general search engines. This shows that general search engines are still used more as "white pages." Keywords Variations Of Company Name
  • (Known vs. Unknown Markets) ThomasNet Brings You Totally New Business From Buyers and Engineers Who Don’t Have Your Name Or URL “Top Of Mind”. Market And Personal Contact Changes Are Best Answered By The Kind Of “Opportunity Marketing” ThomasNet.com Brings you.
  • Buyers & Engineers Prefer 100% Relevant Results From The Premier Vertical Industrial Destination Site. ( Without Multiple Or Consumer Meanings)
    • No One Comes to ThomasNet for Transformers.
    They come to ThomasNet for Industrial Transformers Google search results regularly total in the millions and there are few advanced sort tools. Consequently, many users misuse the search box by overloading long search strings and never actually get off the first page. This type of user is more compatible with consumer, impulse buying rather than industrial supplier selection.
  • A Search Engine’s Mission is To Bring You To A Good Source Of Information to Satisfy The Search Query. ThomasNet.com’s Mission Is To Bring Buyers & Engineers To A Relevant Source Of Supply . Google results are selected based on content; auto bearing repair guide, a roller skate wheel guide, and vertical sites like ThomasNet.com. ThomasNet’s results show only manufacturers and distributors .