Using Google for Sales And Marketing
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Using Google for Sales And Marketing

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This is a presentation that accompanies a webcast that is given on a regular basis. The overview for the webcast is below: ...

This is a presentation that accompanies a webcast that is given on a regular basis. The overview for the webcast is below:

How to Use Google to Find and Attract Qualified Sales Leads

Did you know that you can use Google to either find good sales leads or drive high quality sales leads to you? Your competition does!

89% of all clicks on Google are on the first page and in certain circumstance, those people searching are ready to buy! What are you doing to get on the first page of Google so that you can capture those people as clients?

In this 45 minute Net Cast, Kersten Kloss and Chris Hamilton will show you numerous techniques to use Google as a Sales Lead Generation machine.

You will learn:

- How to get started on Google
- Several different services Google offers that your competition may be using
- 2 technique that you have to use that could get you on the first page of Google
- How to leverage one Google app will help you capture upcoming trends

By the end of this presentation you should have the fundamentals to be able to get started and start attracting leads to you.

Please register here:

http://live.refreshedit.com/

Or see the upcoming events here:

http://www.salestipaday.com/webinars/

PS. Did you know that Google has 71% of all search traffic on the net?

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Using Google for Sales And Marketing Using Google for Sales And Marketing Presentation Transcript

  • Google for Sales
    Presented by:
    KerstenKloss
    Refreshed IT
    Chris Hamilton
    www.SalesTipADay.com
  • Upcoming Webcasts
    http://www.refreshedit.com/index.php/live
    April 8th – Stop Cold Calling – Part 1
    April 15th – Using Email Marketing
    April 22nd – Stop Cold Calling – Part 2
    April 29 - 12 Things I Learned about Twitter
    May 6th - ? Potentially online productivity tools
    May 13 - ? May be a break due to a new baby
  • Overview
    Understanding of different Google services
    Where to get started
    What works for you
    By no means everything
    Could be used by a business or an individual
    Any Google Technology may become obsolete – Wave?
  • Google Statistics
    71% of all searches on Google
    40% of all searches on Google are Local
    89% of all clicks are on the first page
    80% of all Google users do local searches
    7.4% of all website visits – 2nd to Facebook
    Yahoo is #2 in search with 14.4% or 5 times less
    Bing is 3rd with 9.7% or 7.3 times less
    You Tube is 5th most visited site and 2nd most visited social networking site
    From Hitwise
  • The 2 most compelling stat
    In 40% of searches a location is used
    82% of people using a location in their phrase either:
    Browse the site
    Call the business
    Contact by phone
    Go to the physical location
    33 people out of 100 will buy a product or service like yours if you are found on Google
    Want to sell your product or service and beat out your competition?
  • How Google Helps Sales
  • Do the Math:
    71% of all searches are on Google
    40% of those searches are for a local service or product
    80% of Google users look for local products and services
    89% of all clicks on Google are on the first page
    There are 10 to 17 search results on the first page
    If you are not on the first page for your product or service then someone else’s is
    Bottom line: If you are not on the first page of Google you are loosing sales
  • So what are you doing to get found:
    What is your plan to being found Google
    Can not avoid not being found on Google
    Need to ensure brand reputation
    More search is becoming local based
    Local search is for products and services
  • What are the Google Applications?
    Google Account
    Google Places
    You Tube
    Google Merchant Center and Google Base
    Google Local Shopping
    Google Insights and Trends
    Blogger
    Google Alerts
    Google Analytics
    Others
  • Set Up a Google Account
    Go to https://www.google.com/accounts/NewAccount or Google “Google Account”
    Access to all your Google information
  • Google Places
    The Yellow pages of the Internet
    Typically for a business
    Can potentially give you a first page ranking
    Drive tons of targeted traffic your way
    Coupons and posts
    Need a way for someone to reach you
    Use pictures and videos
    Great Tip: Select Categories and potentially add your geography
  • Reviews on Google Places
    The new word of mouth
    Bad reviews can kill your business
    Monitor your listing regularly
    Get clients to post positive reviews
    Post positive reviews on your clients sites
  • Google Hot Pot
    Location based social networking
  • You Tube
    Google loves video – 53X’s
    Targeted traffic
    Embed on your own site
    Keywords and descriptions are key
    Insights – See where traffic is coming from
    Invite others to connect & subscribe
    Just try it
    Great Tip: Put your web address and contact information on videos
  • Google Merchant Center/Base
    Google Merchant Center:
    Only for those who sell online
    Sell your Products
    Free to use
    Google Base:
    For real estate, jobs and vehicles
    Listed out on Google Maps
    Great Tip: Focus on short description
  • Google Local Shopping
    New on Google – Sign up ASAP and beat your competitors
    Combines Merchant account with Google Places
    Get your products listed Locally
    Huge opportunities to sell
  • Google Insights & Google Trends
    Google’s way to show search terms
    Find out what words trigger for your industry
    Find up and coming terms
  • Blogger
    Google’s blogging platform
    Google loves new content
    Different strategies to increase findability
    Drive qualified leads
    Get rankings for specific keywords
    Great Tip: Add Feedburner – Allow people to subscribe
    Great Tip: Add an email subscription service
  • Google Alerts
    Email and/or RSS feed notification system
    Triggered by keywords or phrases
    Results can be for news, blogs, updates, video, discussions
    See what is being said about you
    Spy on your competition
    Great Tip: Track companies for new employees or events that can lead to potential sales
  • Google Analytics
    Can’t track what you don’t know
    Information can help guide your business
    Where do my visitors come from
    How are they finding me
    What are they looking at
    How long they are staying
    Prospecting Tips:
    Track prospects and see what they are looking at
    See what companies are visiting and how often
  • Finding an Email Address/Prospect
    Email:
    *@email.com or email@email.com
    Prospect:
    Term site:domain.com
    Vice President site:yahoo.com
    Wild Cards:
    Use the * or wildcard
    Vice President * Company * term
    Image: http://www.flickr.com/photos/notrealistic/4137347639/
  • Others:
    Adwords - Drive targeted traffic to your site
    Organic Search – Keyword rich
    Keyword Tool – use the right words great for LinkedIn Profile
    Google Product Search (Froogle) – Find competitors prices
    Google Reader
    Google Sites
    Feedburner
    AdMob – Mobile advertising
    Profiles – How others see you on Google
  • Examples:
    School in Calgary:
    Google Places: 4,000 impressions -> 3% click thru -> 1,440 additional visits/year
    Adwords: 20 to 50 targeted leads per month
    Goal achieved: 50% more students enrolled
    Luxfiend:
    Google Merchant: Over 600,000 impressions/month
    Drive potentially 100 to 200 additional website visits per day
    Convert to buyers!!!!!
  • Build a Plan and Follow
    Pick what Google applications will work for you
    Learn more about the applications you choose
    Revisit a plan on a weekly or monthly basis
    Start with one application and add more
    IMPORTANT: Have a way for people to contact you on your web site or blog
  • Questions?
  • Sales Plug
  • Net Cast Portal
    Sales tool
    Vet prospects quicker
    Work with qualified prospects
    Close business quicker
    One to many approach not 1 to 1
    We Compensate Well for Leads That Become Sales
  • Upcoming Webcasts
    http://www.refreshedit.com/index.php/live
    April 8th – Stop Cold Calling – Part 1
    April 15th – Using Email Marketing
    April 22nd – Stop Cold Calling – Part 2
    April 29 - 12 Things I Learned about Twitter
    May 6th - ? Potentially online productivity tools
    May 13 - ? May be a break due to a new baby
  • Thanks for your time
    Please feel free to contact me at:
    chris@SalesTipADay.com
    403-630-1243
    KerstenKloss
    kersten@refreshedit.com
    403-775-6969