• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Using Google for Sales And Marketing
 

Using Google for Sales And Marketing

on

  • 1,616 views

This is a presentation that accompanies a webcast that is given on a regular basis. The overview for the webcast is below: ...

This is a presentation that accompanies a webcast that is given on a regular basis. The overview for the webcast is below:

How to Use Google to Find and Attract Qualified Sales Leads

Did you know that you can use Google to either find good sales leads or drive high quality sales leads to you? Your competition does!

89% of all clicks on Google are on the first page and in certain circumstance, those people searching are ready to buy! What are you doing to get on the first page of Google so that you can capture those people as clients?

In this 45 minute Net Cast, Kersten Kloss and Chris Hamilton will show you numerous techniques to use Google as a Sales Lead Generation machine.

You will learn:

- How to get started on Google
- Several different services Google offers that your competition may be using
- 2 technique that you have to use that could get you on the first page of Google
- How to leverage one Google app will help you capture upcoming trends

By the end of this presentation you should have the fundamentals to be able to get started and start attracting leads to you.

Please register here:

http://live.refreshedit.com/

Or see the upcoming events here:

http://www.salestipaday.com/webinars/

PS. Did you know that Google has 71% of all search traffic on the net?

Statistics

Views

Total Views
1,616
Views on SlideShare
1,240
Embed Views
376

Actions

Likes
1
Downloads
30
Comments
1

1 Embed 376

http://salestipaday.com 376

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Using Google for Sales And Marketing Using Google for Sales And Marketing Presentation Transcript

    • Google for Sales
      Presented by:
      KerstenKloss
      Refreshed IT
      Chris Hamilton
      www.SalesTipADay.com
    • Upcoming Webcasts
      http://www.refreshedit.com/index.php/live
      April 8th – Stop Cold Calling – Part 1
      April 15th – Using Email Marketing
      April 22nd – Stop Cold Calling – Part 2
      April 29 - 12 Things I Learned about Twitter
      May 6th - ? Potentially online productivity tools
      May 13 - ? May be a break due to a new baby
    • Overview
      Understanding of different Google services
      Where to get started
      What works for you
      By no means everything
      Could be used by a business or an individual
      Any Google Technology may become obsolete – Wave?
    • Google Statistics
      71% of all searches on Google
      40% of all searches on Google are Local
      89% of all clicks are on the first page
      80% of all Google users do local searches
      7.4% of all website visits – 2nd to Facebook
      Yahoo is #2 in search with 14.4% or 5 times less
      Bing is 3rd with 9.7% or 7.3 times less
      You Tube is 5th most visited site and 2nd most visited social networking site
      From Hitwise
    • The 2 most compelling stat
      In 40% of searches a location is used
      82% of people using a location in their phrase either:
      Browse the site
      Call the business
      Contact by phone
      Go to the physical location
      33 people out of 100 will buy a product or service like yours if you are found on Google
      Want to sell your product or service and beat out your competition?
    • How Google Helps Sales
    • Do the Math:
      71% of all searches are on Google
      40% of those searches are for a local service or product
      80% of Google users look for local products and services
      89% of all clicks on Google are on the first page
      There are 10 to 17 search results on the first page
      If you are not on the first page for your product or service then someone else’s is
      Bottom line: If you are not on the first page of Google you are loosing sales
    • So what are you doing to get found:
      What is your plan to being found Google
      Can not avoid not being found on Google
      Need to ensure brand reputation
      More search is becoming local based
      Local search is for products and services
    • What are the Google Applications?
      Google Account
      Google Places
      You Tube
      Google Merchant Center and Google Base
      Google Local Shopping
      Google Insights and Trends
      Blogger
      Google Alerts
      Google Analytics
      Others
    • Set Up a Google Account
      Go to https://www.google.com/accounts/NewAccount or Google “Google Account”
      Access to all your Google information
    • Google Places
      The Yellow pages of the Internet
      Typically for a business
      Can potentially give you a first page ranking
      Drive tons of targeted traffic your way
      Coupons and posts
      Need a way for someone to reach you
      Use pictures and videos
      Great Tip: Select Categories and potentially add your geography
    • Reviews on Google Places
      The new word of mouth
      Bad reviews can kill your business
      Monitor your listing regularly
      Get clients to post positive reviews
      Post positive reviews on your clients sites
    • Google Hot Pot
      Location based social networking
    • You Tube
      Google loves video – 53X’s
      Targeted traffic
      Embed on your own site
      Keywords and descriptions are key
      Insights – See where traffic is coming from
      Invite others to connect & subscribe
      Just try it
      Great Tip: Put your web address and contact information on videos
    • Google Merchant Center/Base
      Google Merchant Center:
      Only for those who sell online
      Sell your Products
      Free to use
      Google Base:
      For real estate, jobs and vehicles
      Listed out on Google Maps
      Great Tip: Focus on short description
    • Google Local Shopping
      New on Google – Sign up ASAP and beat your competitors
      Combines Merchant account with Google Places
      Get your products listed Locally
      Huge opportunities to sell
    • Google Insights & Google Trends
      Google’s way to show search terms
      Find out what words trigger for your industry
      Find up and coming terms
    • Blogger
      Google’s blogging platform
      Google loves new content
      Different strategies to increase findability
      Drive qualified leads
      Get rankings for specific keywords
      Great Tip: Add Feedburner – Allow people to subscribe
      Great Tip: Add an email subscription service
    • Google Alerts
      Email and/or RSS feed notification system
      Triggered by keywords or phrases
      Results can be for news, blogs, updates, video, discussions
      See what is being said about you
      Spy on your competition
      Great Tip: Track companies for new employees or events that can lead to potential sales
    • Google Analytics
      Can’t track what you don’t know
      Information can help guide your business
      Where do my visitors come from
      How are they finding me
      What are they looking at
      How long they are staying
      Prospecting Tips:
      Track prospects and see what they are looking at
      See what companies are visiting and how often
    • Finding an Email Address/Prospect
      Email:
      *@email.com or email@email.com
      Prospect:
      Term site:domain.com
      Vice President site:yahoo.com
      Wild Cards:
      Use the * or wildcard
      Vice President * Company * term
      Image: http://www.flickr.com/photos/notrealistic/4137347639/
    • Others:
      Adwords - Drive targeted traffic to your site
      Organic Search – Keyword rich
      Keyword Tool – use the right words great for LinkedIn Profile
      Google Product Search (Froogle) – Find competitors prices
      Google Reader
      Google Sites
      Feedburner
      AdMob – Mobile advertising
      Profiles – How others see you on Google
    • Examples:
      School in Calgary:
      Google Places: 4,000 impressions -> 3% click thru -> 1,440 additional visits/year
      Adwords: 20 to 50 targeted leads per month
      Goal achieved: 50% more students enrolled
      Luxfiend:
      Google Merchant: Over 600,000 impressions/month
      Drive potentially 100 to 200 additional website visits per day
      Convert to buyers!!!!!
    • Build a Plan and Follow
      Pick what Google applications will work for you
      Learn more about the applications you choose
      Revisit a plan on a weekly or monthly basis
      Start with one application and add more
      IMPORTANT: Have a way for people to contact you on your web site or blog
    • Questions?
    • Sales Plug
    • Net Cast Portal
      Sales tool
      Vet prospects quicker
      Work with qualified prospects
      Close business quicker
      One to many approach not 1 to 1
      We Compensate Well for Leads That Become Sales
    • Upcoming Webcasts
      http://www.refreshedit.com/index.php/live
      April 8th – Stop Cold Calling – Part 1
      April 15th – Using Email Marketing
      April 22nd – Stop Cold Calling – Part 2
      April 29 - 12 Things I Learned about Twitter
      May 6th - ? Potentially online productivity tools
      May 13 - ? May be a break due to a new baby
    • Thanks for your time
      Please feel free to contact me at:
      chris@SalesTipADay.com
      403-630-1243
      KerstenKloss
      kersten@refreshedit.com
      403-775-6969