The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
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The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads

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Want to see the way that you should be following up from a trade show? Do you also want to see how to Get up to 64 x's more sales leads from your trade show participation?

Want to see the way that you should be following up from a trade show? Do you also want to see how to Get up to 64 x's more sales leads from your trade show participation?

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The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads Presentation Transcript

  • 1. The Secret to More Trade Show Sales Leads Presented By: Chris Hamilton www.SalesTipADay.com Kersten Kloss www.NetCastEvent
  • 2. The Stats• 80% of leads are not followed up on• 80% of leads are not set to buy• 80% of leads don’t buy until after the 5th contact
  • 3. The Math:• Start with 100• 20% of 20% = 4• Less than 5 touches = 0.8
  • 4. Could Be:• Start with 100• 80% of 80% = 64• 5+ touches = 51.2
  • 5. Let’s Compare
  • 6. Your Way
  • 7. Our Way
  • 8. So...Even if half of the leads where to potentially buyin the future, then you will have a 32 X’s greaterchance of getting their business
  • 9. The Process:• Email campaign• 4, 14, 30 and 30 repeat• Segment• Track• See links they click on
  • 10. Email Campaign:• Add names to the email service• Craft a follow up letter• Send the letter• Track the Clicks• Create follow up emails• Track and follow
  • 11. See Who Opened:
  • 12. See How Many Opens:
  • 13. What They Clicked:
  • 14. Follow Up:• See who clicked• How much they clicked• See what they clicked• Build a plan of attack• Get the Business!!!!
  • 15. Our Offer:• Run a process that will dramatically increase your chances of sales• Automatically add names to an email marketing campaign
  • 16. Capture Names 6 Ways• Business Card• Sign Up Sheet• Email• QR Code• Facebook Like• Text Message
  • 17. Text Messages• 325% better uptake• 70% to 100% read rate• Capture the number for mobile marketing• Capture name and email for email marketing
  • 18. Comparison:➡ $10,000 ➡ $10,000 + $750➡ 1000 ➡ 1000 Prospects Prospects ➡ 520 leads➡ 8 leads ➡ $20/lead➡ $1250/lead 62 X’s more effective
  • 19. All for $750
  • 20. Contact us at 1-877-782-2864 403-630-1243 orChris@SalesTipADay.com