Upcoming SlideShare
Loading in …5
×

# The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads

534 views

Published on

Want to see the way that you should be following up from a trade show? Do you also want to see how to Get up to 64 x's more sales leads from your trade show participation?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
• Full Name
Comment goes here.

Are you sure you want to Yes No
Your message goes here
• Be the first to comment

• Be the first to like this

No Downloads
Views
Total views
534
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

### The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads

1. 1. The Secret to More Trade Show Sales Leads Presented By: Chris Hamilton www.SalesTipADay.com Kersten Kloss www.NetCastEvent
2. 2. The Stats• 80% of leads are not followed up on• 80% of leads are not set to buy• 80% of leads don’t buy until after the 5th contact
3. 3. The Math:• Start with 100• 20% of 20% = 4• Less than 5 touches = 0.8
4. 4. Could Be:• Start with 100• 80% of 80% = 64• 5+ touches = 51.2
5. 5. Let’s Compare
6. 6. Your Way
7. 7. Our Way
8. 8. So...Even if half of the leads where to potentially buyin the future, then you will have a 32 X’s greaterchance of getting their business
9. 9. The Process:• Email campaign• 4, 14, 30 and 30 repeat• Segment• Track• See links they click on
10. 10. Email Campaign:• Add names to the email service• Craft a follow up letter• Send the letter• Track the Clicks• Create follow up emails• Track and follow
11. 11. See Who Opened:
12. 12. See How Many Opens:
13. 13. What They Clicked:
14. 14. Follow Up:• See who clicked• How much they clicked• See what they clicked• Build a plan of attack• Get the Business!!!!
15. 15. Our Offer:• Run a process that will dramatically increase your chances of sales• Automatically add names to an email marketing campaign
16. 16. Capture Names 6 Ways• Business Card• Sign Up Sheet• Email• QR Code• Facebook Like• Text Message
17. 17. Text Messages• 325% better uptake• 70% to 100% read rate• Capture the number for mobile marketing• Capture name and email for email marketing
18. 18. Comparison:➡ \$10,000 ➡ \$10,000 + \$750➡ 1000 ➡ 1000 Prospects Prospects ➡ 520 leads➡ 8 leads ➡ \$20/lead➡ \$1250/lead 62 X’s more effective
19. 19. All for \$750
20. 20. Contact us at 1-877-782-2864 403-630-1243 orChris@SalesTipADay.com