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The Secret to More Trade   Show Sales Leads           Presented By:          Chris Hamilton       www.SalesTipADay.com    ...
The Stats• 80% of leads are not followed up on• 80% of leads are not set to buy• 80% of leads don’t buy until after the 5t...
The Math:• Start with 100• 20% of 20% = 4• Less than 5 touches = 0.8
Could Be:• Start with 100• 80% of 80% = 64• 5+ touches = 51.2
Let’s Compare
Your Way
Our Way
So...Even if half of the leads where to potentially buyin the future, then you will have a 32 X’s greaterchance of getting...
The Process:• Email campaign• 4, 14, 30 and 30 repeat• Segment• Track• See links they click on
Email Campaign:• Add names to the email service• Craft a follow up letter• Send the letter• Track the Clicks• Create follo...
See Who Opened:
See How Many Opens:
What They Clicked:
Follow Up:• See who clicked• How much they clicked• See what they clicked• Build a plan of attack• Get the Business!!!!
Our Offer:• Run a process that will dramatically  increase your chances of sales• Automatically add names to an email  mar...
Capture Names 6 Ways• Business Card• Sign Up Sheet• Email• QR Code• Facebook Like• Text Message
Text Messages• 325% better uptake• 70% to 100% read rate• Capture the number for mobile marketing• Capture name and email ...
Comparison:➡   $10,000         ➡   $10,000 + $750➡   1000            ➡   1000 Prospects    Prospects                    ➡ ...
All for $750
Contact us at    1-877-782-2864     403-630-1243          orChris@SalesTipADay.com
The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
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The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads

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Want to see the way that you should be following up from a trade show? Do you also want to see how to Get up to 64 x's more sales leads from your trade show participation?

Published in: Business, Technology
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Transcript of "The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads"

  1. 1. The Secret to More Trade Show Sales Leads Presented By: Chris Hamilton www.SalesTipADay.com Kersten Kloss www.NetCastEvent
  2. 2. The Stats• 80% of leads are not followed up on• 80% of leads are not set to buy• 80% of leads don’t buy until after the 5th contact
  3. 3. The Math:• Start with 100• 20% of 20% = 4• Less than 5 touches = 0.8
  4. 4. Could Be:• Start with 100• 80% of 80% = 64• 5+ touches = 51.2
  5. 5. Let’s Compare
  6. 6. Your Way
  7. 7. Our Way
  8. 8. So...Even if half of the leads where to potentially buyin the future, then you will have a 32 X’s greaterchance of getting their business
  9. 9. The Process:• Email campaign• 4, 14, 30 and 30 repeat• Segment• Track• See links they click on
  10. 10. Email Campaign:• Add names to the email service• Craft a follow up letter• Send the letter• Track the Clicks• Create follow up emails• Track and follow
  11. 11. See Who Opened:
  12. 12. See How Many Opens:
  13. 13. What They Clicked:
  14. 14. Follow Up:• See who clicked• How much they clicked• See what they clicked• Build a plan of attack• Get the Business!!!!
  15. 15. Our Offer:• Run a process that will dramatically increase your chances of sales• Automatically add names to an email marketing campaign
  16. 16. Capture Names 6 Ways• Business Card• Sign Up Sheet• Email• QR Code• Facebook Like• Text Message
  17. 17. Text Messages• 325% better uptake• 70% to 100% read rate• Capture the number for mobile marketing• Capture name and email for email marketing
  18. 18. Comparison:➡ $10,000 ➡ $10,000 + $750➡ 1000 ➡ 1000 Prospects Prospects ➡ 520 leads➡ 8 leads ➡ $20/lead➡ $1250/lead 62 X’s more effective
  19. 19. All for $750
  20. 20. Contact us at 1-877-782-2864 403-630-1243 orChris@SalesTipADay.com
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