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The Benefits of an Email Newsletter
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The Benefits of an Email Newsletter


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Did you know that Email Marketing generates $43.52 for every dollar spent? Did you also know that it drives 73% more sales per marketing dollar compared to telemarketing? …

Did you know that Email Marketing generates $43.52 for every dollar spent? Did you also know that it drives 73% more sales per marketing dollar compared to telemarketing?

If you are not incorporating Email Marketing in your overall marketing plan, then you are missing a significant opportunity capture qualified sales leads.

In this 45 minute Net Cast, Kersten Kloss and Chris Hamilton will show you how to use Email Marketing as a Sales Lead Generation machine.

You will learn:

- The basic process of an email newsletter
- How to get people to give you their names and email address
- What to include in an email newsletter

By the end of this presentation you should have the fundamentals to be able to get started with your Email Marketing by creating an email newsletter which will start attracting leads to you.

CLICK HERE to find out about upcoming webcasts -

PS. Did you know that subscribers to an email newsletter generate 34.25% more revenue than non-subscribers?

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  • Internet changed everything.
  • Transcript

    • 1. The Benefits of an Email Newsletter
      Presented By:
      KerstenKloss – Refreshed IT
      Chris Hamilton - Sales Tip A Day
    • 2. Upcoming Web Casts
      For upcoming Web Casts:
    • 3. Overview:
      Approximately 30 Minutes
      How to ask a question
      Private question or open chat
      Ask questions at anytime – That’s how we learn
    • 4. Objective:
      Provide information to understand the importance of adding an email newsletter to your marketing campaign
      Give an overview of Email Newsletter basics
      Point you in the right direction for starting an email marketing campaign
    • 5. Marketing in the past:
      Outbound – Push Push Push
      Interruptive in nature – Couldn’t avoid commercials
      3 commercials in prime time reached 80%+ market
      Fewer products – less competition
      Company focused not product focused
    • 6. Marketing Today:
      Inbound Based: On the prospects timeframe – Not yours
      Relevant Content – People know what they want
      Education based – We crave knowledge
      Product and service based – Not company based
      Seconds to gain attention
      Multiple approach – Online and Offline
      Fan based/social network – Dane Cook
    • 7. The Problem:
      Your message isn’t being heard
      Too many media channels
      Sensory overload
      Need to have a captive audience
      Time is at a premium
      Old style marketing doesn’t work
      Broad approach doesn’t work
    • 8. How Prospects Act:
      Filter you out or listen if they are interested
      Life is busy – want to know information now
      Competition is easier to find on the web
      If you can’t provide information – others can
      Google Example
      89% of clicks are on the 1st page
      40% are for a local product or service
      82% of the 40% are in buy mode or 33 out of 100
    • 9. How to approach marketing today:
      Gain prospects' attention:
      By focused offerings
      By focused information
      By providing value
      Multiple Touch Points and impressions
      Multiple approaches – Online and offline
      One such approach is a targeted Email Newsletter
    • 10. What is an email newsletter:
      Like a paper newsletter
      An email sent to subscribers usually through a service
      Often used to keep in touch with current clients or prospects
      Typically sent out on a regular interval
      Either HTML or Plain text – Fancy or Plain
      Permission based – Very important – Can Spam Act
    • 11. Newsletter Examples:
    • 12. What an email newsletter does:
      Allows you to market to a select group of people who have given you permission to market to them
      Gives you the opportunity to present anything that you want
      Present products or services for sale
      Distribute information
      Special offers
    • 13. Benefits of an email newsletter
      Subscribers generate 34.25% more revenue
      Spend $1 make $43.52
      Email drove 73% more sales per marketing dollar than did telemarketing
      Average Open Rate: 22.2%
      Average click thru rate: 6.2%
      Permission-based email accounts for 26% of time spent with email
    • 14. Even more benefits:
      59% of email users spend more than 20 minutes a week with permission email and 27% spend an hour or more weekly
      49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing.
      57% of consumers say that they have a positive impressions of a company after they receive an email
      85% of all purchases are by women and 65% use email as the second most used sources for purchases
    • 15. Basic Process of a Newsletter:
      Sign up
      Opt-in list or form
      Create an auto responder
      Add manually with permission
      Create content
      Build a letter
      Choose a look and feel
      Pick a day and time to send
    • 16. Sign Up -Where to find subscribers:
      Your website
      Your Blog
      Sign up should be above the fold
      Social Media Sites
      Classified ads
      Back of your business card
      Your email signature
    • 17. How to get Subscribers:
      Give them something of value
      Access to subscriber only content/special offers
    • 18. What to include in your Newsletter:
      Content is King!
      Think like your target audience
      This depends on you and your industry
      Some examples:
      New products or services
      Industry information
      How to do something
      Company news
    • 19. My site:
      Up to 38% sign up/page view
      As low as 1%
      Average 5% sign up passive
      No Active targeting
      40% open rate
      15% click thru
    • 20. Example #1:
      Monthly News Letter:
      If you have 100 recipients and you grow your list by 5% per month, by the end of the year:
      171 subscribers
      6% conversion rate between 85 and 95 new sales requests or potential sales
      @ 25% close rate – 21 to 24 new sales a year
      Weekly would increase sales up to an additional 90/year
    • 21. Example #2:
      Real Estate Example:
      Average homeowner sells their home every 7 years*
      Average realtor has 7 transactions per year*
      100 Subscribers means 14% or 14 per year buy a home
      1 more potential home inquiry or potential sale a month
      Up to 19 potential sales a year compared to 7
      Income would go from $52K/year to $140K/year*
      * Average commission is $7,414
    • 22. Example #3
      6 times harder to get a new client
      Get names or business cards from current clients
      Have customers fill out a form
      Offer something of value – Coupon or Specials
      Determine frequency
      Target slow days with specials
    • 23. What to do?
      Get Started – Don’t Wait – Find a service
      If you don’t – your competition will or is doing this
      Look at what your competition is doing
      Do better than your competition
      Ask others what they would want to see
      Find out more information from service provider
      Did I mention – Just Get Started?
    • 24. Email Services:
      Constant Contact
      Mail Chimp
    • 25. PS. One Last Tip:
      People are more apt to giving you a name and email address at the point of sale
      • Why?
      • 26. They feel good about their purchase
    • Sales Plug
    • 27. Net Cast Portal
      Sales tool
      Vet prospects quicker
      Work with qualified prospects
      Close business quicker
      One to many approach not 1 to 1
      We Compensate Well for Leads That Become Sales
    • 28. Upcoming Webcasts
      April 22nd – Stop Cold Calling – Part 2
      April 29 - 12 Things I Learned about Twitter
      May 6th - ? Potentially online productivity tools
      May 13 - ? May be a break due to a new baby
    • 29. Thanks for your time
      Please feel free to contact me at: