The Benefits of an Email Newsletter

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Did you know that Email Marketing generates $43.52 for every dollar spent? Did you also know that it drives 73% more sales per marketing dollar compared to telemarketing? …

Did you know that Email Marketing generates $43.52 for every dollar spent? Did you also know that it drives 73% more sales per marketing dollar compared to telemarketing?

If you are not incorporating Email Marketing in your overall marketing plan, then you are missing a significant opportunity capture qualified sales leads.

In this 45 minute Net Cast, Kersten Kloss and Chris Hamilton will show you how to use Email Marketing as a Sales Lead Generation machine.

You will learn:

- The basic process of an email newsletter
- How to get people to give you their names and email address
- What to include in an email newsletter

By the end of this presentation you should have the fundamentals to be able to get started with your Email Marketing by creating an email newsletter which will start attracting leads to you.

CLICK HERE to find out about upcoming webcasts -

PS. Did you know that subscribers to an email newsletter generate 34.25% more revenue than non-subscribers?

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  • Internet changed everything.


  • 1. The Benefits of an Email Newsletter
    Presented By:
    KerstenKloss – Refreshed IT
    Chris Hamilton - Sales Tip A Day
  • 2. Upcoming Web Casts
    For upcoming Web Casts:
  • 3. Overview:
    Approximately 30 Minutes
    How to ask a question
    Private question or open chat
    Ask questions at anytime – That’s how we learn
  • 4. Objective:
    Provide information to understand the importance of adding an email newsletter to your marketing campaign
    Give an overview of Email Newsletter basics
    Point you in the right direction for starting an email marketing campaign
  • 5. Marketing in the past:
    Outbound – Push Push Push
    Interruptive in nature – Couldn’t avoid commercials
    3 commercials in prime time reached 80%+ market
    Fewer products – less competition
    Company focused not product focused
  • 6. Marketing Today:
    Inbound Based: On the prospects timeframe – Not yours
    Relevant Content – People know what they want
    Education based – We crave knowledge
    Product and service based – Not company based
    Seconds to gain attention
    Multiple approach – Online and Offline
    Fan based/social network – Dane Cook
  • 7. The Problem:
    Your message isn’t being heard
    Too many media channels
    Sensory overload
    Need to have a captive audience
    Time is at a premium
    Old style marketing doesn’t work
    Broad approach doesn’t work
  • 8. How Prospects Act:
    Filter you out or listen if they are interested
    Life is busy – want to know information now
    Competition is easier to find on the web
    If you can’t provide information – others can
    Google Example
    89% of clicks are on the 1st page
    40% are for a local product or service
    82% of the 40% are in buy mode or 33 out of 100
  • 9. How to approach marketing today:
    Gain prospects' attention:
    By focused offerings
    By focused information
    By providing value
    Multiple Touch Points and impressions
    Multiple approaches – Online and offline
    One such approach is a targeted Email Newsletter
  • 10. What is an email newsletter:
    Like a paper newsletter
    An email sent to subscribers usually through a service
    Often used to keep in touch with current clients or prospects
    Typically sent out on a regular interval
    Either HTML or Plain text – Fancy or Plain
    Permission based – Very important – Can Spam Act
  • 11. Newsletter Examples:
  • 12. What an email newsletter does:
    Allows you to market to a select group of people who have given you permission to market to them
    Gives you the opportunity to present anything that you want
    Present products or services for sale
    Distribute information
    Special offers
  • 13. Benefits of an email newsletter
    Subscribers generate 34.25% more revenue
    Spend $1 make $43.52
    Email drove 73% more sales per marketing dollar than did telemarketing
    Average Open Rate: 22.2%
    Average click thru rate: 6.2%
    Permission-based email accounts for 26% of time spent with email
  • 14. Even more benefits:
    59% of email users spend more than 20 minutes a week with permission email and 27% spend an hour or more weekly
    49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing.
    57% of consumers say that they have a positive impressions of a company after they receive an email
    85% of all purchases are by women and 65% use email as the second most used sources for purchases
  • 15. Basic Process of a Newsletter:
    Sign up
    Opt-in list or form
    Create an auto responder
    Add manually with permission
    Create content
    Build a letter
    Choose a look and feel
    Pick a day and time to send
  • 16. Sign Up -Where to find subscribers:
    Your website
    Your Blog
    Sign up should be above the fold
    Social Media Sites
    Classified ads
    Back of your business card
    Your email signature
  • 17. How to get Subscribers:
    Give them something of value
    Access to subscriber only content/special offers
  • 18. What to include in your Newsletter:
    Content is King!
    Think like your target audience
    This depends on you and your industry
    Some examples:
    New products or services
    Industry information
    How to do something
    Company news
  • 19. My site:
    Up to 38% sign up/page view
    As low as 1%
    Average 5% sign up passive
    No Active targeting
    40% open rate
    15% click thru
  • 20. Example #1:
    Monthly News Letter:
    If you have 100 recipients and you grow your list by 5% per month, by the end of the year:
    171 subscribers
    6% conversion rate between 85 and 95 new sales requests or potential sales
    @ 25% close rate – 21 to 24 new sales a year
    Weekly would increase sales up to an additional 90/year
  • 21. Example #2:
    Real Estate Example:
    Average homeowner sells their home every 7 years*
    Average realtor has 7 transactions per year*
    100 Subscribers means 14% or 14 per year buy a home
    1 more potential home inquiry or potential sale a month
    Up to 19 potential sales a year compared to 7
    Income would go from $52K/year to $140K/year*
    * Average commission is $7,414
  • 22. Example #3
    6 times harder to get a new client
    Get names or business cards from current clients
    Have customers fill out a form
    Offer something of value – Coupon or Specials
    Determine frequency
    Target slow days with specials
  • 23. What to do?
    Get Started – Don’t Wait – Find a service
    If you don’t – your competition will or is doing this
    Look at what your competition is doing
    Do better than your competition
    Ask others what they would want to see
    Find out more information from service provider
    Did I mention – Just Get Started?
  • 24. Email Services:
    Constant Contact
    Mail Chimp
  • 25. PS. One Last Tip:
    People are more apt to giving you a name and email address at the point of sale
    • Why?
    • 26. They feel good about their purchase
  • Sales Plug
  • 27. Net Cast Portal
    Sales tool
    Vet prospects quicker
    Work with qualified prospects
    Close business quicker
    One to many approach not 1 to 1
    We Compensate Well for Leads That Become Sales
  • 28. Upcoming Webcasts
    April 22nd – Stop Cold Calling – Part 2
    April 29 - 12 Things I Learned about Twitter
    May 6th - ? Potentially online productivity tools
    May 13 - ? May be a break due to a new baby
  • 29. Thanks for your time
    Please feel free to contact me at: