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Stop Cold Calling and Start Attracting Clients
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Stop Cold Calling and Start Attracting Clients

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Are you looking for a better way to get more qualified leads?
Do you hate making cold calls? …

Are you looking for a better way to get more qualified leads?
Do you hate making cold calls?

Finding qualified sales leads is a must for any salesperson or company to succeed in business.

Smiling and dialing, otherwise known as "cold calling", just doesn't work anymore. So how do you stay ahead in today's ever-changing world of marketing and sales?

Please join Chris Hamilton and Kersten Kloss, as they share 40 years of sales and marketing experience between them, revealing some of the best ways to attract eyeballs in both the online world and in the real world.

This hour long Free Net Cast will include:
• Why you need to be on the First page of Google and how to potentially get there
• How to book 20 X's more meetings than smiling and dialing
• One thing you can do to generate potentially hundreds free sales leads - Automatically
• Learn what influences 66% of all sales, but only 18% of sales people do
• One under served target market that controls 85% of all consumer purchases

Learn how to get more qualified sales leads without cold calling or smiling and dialling.

Register for future events: http://www.refreshedit.com/index.php/live

PS. Do you want to see what 75% of all executives do weekly that drive 42% of sales and that very few sales people and companies are leveraging?

Published in: Business, Career

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  • Transcript

    • 1. Stop Cold CallingTactics to Attract Qualified Sales Leads Presented By: Kersten Kloss Chris Hamilton Refreshed IT Sales Tip A Day www.RefreshedIT.com www.SalesTipADay.com
    • 2. Upcoming Net Casts For upcoming Net Casts: http://salestipaday.com/webinars/ orhttp://www.refreshedit.com/index.php/live
    • 3. Agenda• Online• Offline - Real World• Tactics that can be used with your strategies
    • 4. Disclaimer• This is not a “how to” presentation but instead a “Possibilities” presentation• Not every thing - but a starting point• Not everything here works for everyone
    • 5. Online
    • 6. Google• 71% of all searches• 40% are Local• 89% on the 1st page• 80% of all Google users do local searches• You Tube is 5th most visited site and 2nd most visited social networking site
    • 7. Google Statistics• In 40% of searches a location is used• 82% of people using a location in their phrase are in buy mode & either: ➡ Browse the site ➡ Contact the business ➡ Or Leave• 33 people out of 100 will buy a product or service like yours if you are found on Google
    • 8. Google Places• Internet Yellow Pages• Potential 1st page ranking• Targeted Local Results• Emphasis for Google• Claim your listing today• Several key things need to be done to your listing
    • 9. Google Merchant• Sell Stuff online?• Have a retail location?• Great way to get high rankings• Now adding location results with quantities - Want it now!
    • 10. You Tube• 2nd largest search engine• Multiple dips - blog etc.• Keep video to 2 to 3 minutes• Keyword target• Location target• 53X more effective• “How To” works well
    • 11. Online Video• Currently 69%• By 2013 - 90%• 80% vs. 10%/20%• Not the wave of the future - It’s the here and now!• Don’t wait to start
    • 12. Executives OnlineFrequency which US Executives view work related videos online Business Sites 26% 29% 20% 12% 8% 5% You Tube 18% 21% 13% 11% 16% 20% 0 0.25 0.5 0.75 1 Daily Muliple/Week Weekly Multiple/Month Monthly Never Source: eMarketer.com
    • 13. Behaviour of ExecutivesBehaviour of Executives after viewing online content 39% 42% 53% 65% 0 0.175 0.35 0.525 0.7 Call Vendor Purchased Searched Visit Site Source: eMarketer.com
    • 14. Video Tip• Sign up for Tube Mogul• Sign up for Blip.tv• Sign up for related services and hit 20+ video sites with 2 services
    • 15. Blogs• Google loves fresh content• Speak to your audience• Should write at least weekly• Industry thought leader• Use other forms to engage - Twitter Facebook etc.
    • 16. Online Advertising• Google Adwords • 10 to 17 listings • 1st Page Clicks 89%• Facebook & LinkedIn • Targeted • Lower Click Thru’s
    • 17. Twitter• Use it to help engage• Push and pull• Target on keywords/ location• Use to promote other areas - Blog, seminars events
    • 18. Social Networks• Facebook• LinkedIn• Flickr• Connect and Share
    • 19. Widget / Software• 80 % of North Americans have cells• Huge growth in smart device market• Great advertising• Online service - Draw people back
    • 20. SlideShare• Upload Presentations• Upload video• Include contact info
    • 21. Mobile Marketing• 97.2% of retailers do not use mobile coupons• 89.3% of retailers do not promote sales or specials• 27% of Americans who receive alerts go on to buy• Texts are view 70% to 100%• Mobile coupons are redeemed at 10X’s the rate of normal coupons
    • 22. Email Marketing• Use your existing clients• Get new clients from website• Targeted• Continual marketing
    • 23. The Math• 100 visitors per day• 2% sign up• 6% uptake on offers• Weekly newsletter or offer•453 sales leads per year! Image: jscreationzs
    • 24. How to Capture Names• Give something of value• Top 10’s or lists• Educational based• Solve problems• Coupons
    • 25. WOM• Add This• Tell a Friend• Email links
    • 26. Social Netcasts• Your own TV station• Build Trust• Webinars suck• Add Social CRM• Deeper visibility
    • 27. Website Fixes - SEO• Simple to do• Meta description acts as advertisement• Titles• Keywords• Analytics• Flash is a killer• New Content
    • 28. Article Submission• Written article that can be picked up• Write a blog?• Submit twice• Articles get picked up
    • 29. Event Listing• Craigslist• Kijiji• LinkedIn• Facebook• EventBrite• Your website - Blast to world
    • 30. Press Releases• Promote events, new products, services• Free• Get high search engine results
    • 31. Your Email• Add information in your signature line• Promote products/ services• Entice people to take action
    • 32. Purpose• Search results drive visitors• Visitors become prospects• Prospects become clients
    • 33. Real World
    • 34. Referrals• Ask• 40%+ vs. 2%• 18% for 66%• All built on trust• Referral programs on Customer correspondence
    • 35. Networking• Meetups• Chamber Events• Your own networking events• Go where the clients are
    • 36. Write a Book• Lulu• Small• Inexpensive 100/100 $6.80/ea• Be an industry leader
    • 37. Public Speaking• Lots of organizations are looking for speakers• Free to paid• Educational in nature
    • 38. Your Business Card• Are you using the back?• Is your card unique• Can you make it a coupon?• A Loyalty Card?
    • 39. Your Voicemail• Leave product information• Entice people with offer• Change frequently Image: Suat Eman
    • 40. Seminars• Hold a seminar• Educate people• Free or Paid• Educational in nature
    • 41. Customer Appreciate Event• Hold on a regular basis• Make it fun• Bring a friend
    • 42. Tell Everyone You Know• Let people know what you do• Get a 30 second pitch down• Make it grab attention• Practice
    • 43. Let Your Product Talk• Have exceptional products or service• Let your clients be your marketing• Purple Cow
    • 44. News• HARO• Tv• Radio• Newspapers• Have a story
    • 45. The PointThis is a marathon, not a sprint!
    • 46. Final Thought: Go Where The Fish Are• Figure out your ideal client• Go where they are• Give them value• Make them happy• Keep them for life
    • 47. Upcoming Net Casts For upcoming Net Casts: http://salestipaday.com/webinars/ orhttp://www.refreshedit.com/index.php/live
    • 48. How to Reach Us:Kersten:kersten@RefreshedIT.com403-775-6969 Ext. 2Chris:chris@SalesTipADay.com403-775-6969 Ext. 1

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