Strategies For Marketing Boot CampGetting Found Online
Agenda•4 Strategies•Tactics to Get Found Online•Tying the Process Together•Show you an immediate 10 times+ ROI on the fee ...
Notes:•Recorded•Link will be provided•List of resources will be provided•We are available to answer questions
Who We Are
Why Get Found Online
• 89% of all searches start online• 73% Local Search• 61% Buy
No Promotion +Not Getting Found= Missed Sales Opportunities
How Do You Get Found?
Building Blocks•Blogging•Social Media•Twitter•Video
Strategy                         TacticsStructure To Segments                         How To                        Resour...
Before We Start        https://adwords.google.com/select/KeywordToolExternal
Before We Start                      Use The Long Tail        https://adwords.google.com/select/KeywordToolExternal
Strategy 1 - Blogging
Why Blog•Companies that Blog get 55% more traffic•70% more leads•20+ post per month - 5 X’s more traffic and 4 X’s more lead...
Tactic 1 - Starting PointYou Need*:•Domain - $12 per year•WordPress Hosting - $9 per month•Email Account - $2.29 to $7.64 ...
How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or•Pick the Ho...
How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or            ...
Resouces•www.GoDaddy.com•Do not use free software - Looks cheap
Gold Dust•Pick A Keyword In Your Domain•“Calgary” + What You Do  ➡   CalgaryExecutiveRentals.com•Increase Chances of Highe...
Tactic 2 - Setting Up Your Site You Need: •   Sweat equity •   Imagination •   WordPress Hosted Site •   Or Outsource
How To• Start with Your Go Daddy WordPress Site  ➡ On   GoDaddy.com - Account Information• Walk thru the process in GoDadd...
Resources•www.GoDaddy.com ➡YourDomain.com/wp-admin•www.Elance.com•www.authoritypro.com
Tip  If Outsourcing - make sure to have developer do:  • All In One SEO Pack  • SEO Pressor      ➡   Get Full Version     ...
Gold• Use AuthorityPro• Created Individual Landing Pages  • Squeeze Pages  • Sales Pages• No Clutter• Everything You Need•...
Tactic - Creating A Post                           It’s Easier Than You Think
How To•Pick the Topic•Google Keyword Tool•“Quotations”•Searches > Results•Use video to get 50 X’s greater chance
How To Continued•Title - Include Your Keyword or Phrase•Content•Tags - Show how to create tags•More that 300 words
Gold Dust!
Gold Dust!  Look
Gold Dust!  Look             Look
Gold Dust!  Look                 Look             BooYah!!!
Gold Dust  •People Look for things or to solve problems  •“How do I” or “Where Do I”  •Use a geographic region  •“How Do I...
Resources•Google Keyword Tool•YouTube
Tactic - SEOWhy:•78% of results•Increase chance of getting foundNeeded:•SEO Pressor•All in One SEO Pack
SEO PressorAll In One SEO Pack
How ToSEO Pressor•Install the Widget - Get the Ultimate version•Follow the instructionsAll In One SEO Pack•Install the Wid...
Bad
Bad   Good
Bad                     Good      Done In Minutes
Tip: Have the Keyword in the Title,Description and the first keyword listed    In This Case: Twitter Marketing
Resources•SEO Pressor  • Buy the Ultimate Version  • Follow the rules•All In One SEO Pack  • Freebie  • Follow the rules
GoldKeyword or Phrase in:•URL•Title•Description•Keywords
Tactic - Email Marketing Why: • Live and Die By Your List • Spend $1 get $44 back • Continual Marketing Needed: • Aweber •...
How To•Sign up for service•Create a piece of information•Create a form & Add to your site•Automate Responses•Send out info...
Why Email Marketing Works
Why Email Marketing Works
Why Email Marketing Works
Why Email Marketing Works
Why Email Marketing WorksYou See Who Is Interested
Why Email Marketing Works   You See Who Is InterestedPS. Resend to those who didn’t open original email
Resources•Aweber   • Great Reporting   • A little cumbersome•Mail Chimp   • Easy to make Emails   • A little confusing to ...
Gold•Word Press Comments•Have to leave email address•Collect names - Under Users•Widget: Export Users to CVS•Upload to Ema...
More Gold• Send out emails at 7:55 AM• Send a Plain Text Email also• 60% to 80% Informational 20% to 40% sales• Catchy Tit...
Tactic - Blog Pinging
Tactic - Blog Pinging
Tactic - Blog Pinging
Tactic - Blog Pinging
How To
How ToTitle of Post
How ToTitle of PostURL or WebAddress
How ToTitle of PostURL or WebAddressSelect Services
How ToTitle of PostURL or WebAddressSelect ServicesSubmit
How ToTitle of PostURL or WebAddressSelect ServicesSubmit     Tip: Have Your Blog Title in the Blog Description
Resources
The Last Word:
Make Sure•Update content constantly•Include a picture in your post•Go after under utilized Keywords & do multiple Posts•SE...
Strategy 2Social Media
What Is Social Media? “the use of web-based and mobile technologies to turn communication into an interactive dialogue” wi...
I found something cool and  I want to share it with you
Why Social Media•Great way to get your post spread by others•Great way to get found in multiple places•Back links•22% of t...
Tactic - Distribution•Spread your word via others•Using a submittal service•Using Content Distribution Service
How To
How To 1. Create Content
How To 1. Create Content                     2. Do An Overview
How To 1. Create Content                         2. Do An Overview               3. Distribute
Click Post
Click PostAdd Title
Click PostAdd TitleAdd URL
Click PostAdd TitleAdd URLAdd Text
Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”
Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services
Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services   Post
Click Post          Add Title          Add URL          Add Text          Add Tags W/ “ ”         Select Services         ...
Want to Save Event More Time - Then Automate
Want to Save Event More Time - Then Automate                                      Click This
Want to Save Event More Time - Then Automate                                      Click This                              ...
Want to Save Event More Time - Then Automate                                      Click This                              ...
Want to Save Event More Time - Then Automate                                      Click This                              ...
AddThis
AddThisAdd the Widget
AddThisAdd the WidgetClick On Share
AddThisAdd the WidgetClick On ShareClick on Service
AddThis                    Add the Widget                    Click On Share                    Click on ServiceLeverage Ot...
Go to Shareaholic.com - Get Widget - Add To ToolBar
Go to Shareaholic.com - Get Widget - Add To ToolBar                                 Go To Your Site
Go to Shareaholic.com - Get Widget - Add To ToolBar                                 Go To Your Site                       ...
Go to Shareaholic.com - Get Widget - Add To ToolBar                                 Go To Your Site                       ...
Resources•OnlyWire - Monthly $13  • Onlywire Set Up Thru Elance.com•AddThis•Shareaholic
Tactic - LinkedIn
How To
How ToUpdate
How ToUpdate   Keywords in           Profile
How ToUpdate   Keywords in   Post to Group &           Profile       Start A Group
How To  Update         Keywords in     Post to Group &                   Profile         Start A GroupTip: Join Groups and ...
Resources•Linked In•Use the Business Account
Gold       • Set up a landing page via Unbounce       • Give something away of value to your target market       • Post on...
Tactic - Really Simple Syndication
What is it?
What it Can and Can Not Do • Syndicating through RSS gets your content noticed • Syndicating RSS generates link backs = Go...
How to use RSS•Follow content with RSS Readers•Distribute your content to search engines•Redistribute your content through...
Resources•RSS Search Engine: http://www.search4rss.com/•RSS Readers / Aggregators: http://www.google.com/reader•RSS Social...
The Last Word:
What’s The Next Wave?
Strategy 3 - Twitter
Tactic - Setting Up
How To
How ToGo to Settings
How ToGo to SettingsGo To Profile
How To Go to Settings Go To ProfileFill Everything In
How To Go to Settings Go To ProfileFill Everything In  Double Dip
How To Go to Settings Go To ProfileFill Everything In  Double Dip                     Include Contact Information          ...
How ToClick Here  ChooseBackground   Save
Resources            Twitter and Imagination
Resources•Top 10 Twitter Tips and Tricks eBook•Sales Tip A Day YouTube Channel•Refreshed-IT YouTube Channel
Gold DustPrezi and Twitter
Gold DustPrezi and TwitterLets Try
Gold Dust Prezi and TwitterLets Try  Prezi’sRank Wellin Google  Results
Tactic - Tweet Adder Problem: Twitter is Time Consuming•Automated Follow/Unfollow•Automated Tweets•Tweet Generator•RSS fee...
Automate
AutomateFollowers
AutomateFollowersAdd/Purge
AutomateFollowersAdd/PurgeTweet
AutomateFollowersAdd/PurgeTweetPromote
AutomateFollowersAdd/PurgeTweetPromote            Marketing Message going 24/7
AutomateFollowersAdd/PurgeTweetPromote              Marketing Message going 24/7            Time Savings of 8 Hours per Ac...
How To•Go to Tweet Adder•Register for an account - 1, 5, 10 or unlimited•Multiple Accounts      use the hosting service•Se...
ResourcesTweet Adder
Tactic - Social OomphProblem: Twitter is Time Consuming•Recurring Tweets•Schedule DM’s as Thank You Messages•Ping.FM
How To
How To         Recurring Tweets
How To         Recurring Tweets             Save For            Future Use
How To         Recurring Tweets             Save For            Future Use         Future Publish
How To         Recurring Tweets             Save For            Future Use         Future Publish            Multiple     ...
How To                                     Recurring Tweets                                          Save For             ...
ResourcesSocialOomph
Tactic - HootSuite
How To
Video Demo - Click to Play         CLICK HERE to PLAY VIDEO
Resources•CLICK HERE to Visit HootSuite Website
Tactic - Landing Page One goal Leads or Name Capture
How To
How ToAutomate a Tweet
How ToAutomate a TweetDirect to a Landing Page
How ToAutomate a TweetDirect to a Landing Page                           Capture Emails                            and Names
How ToAutomate a TweetDirect to a Landing Page                             Capture Emails                              and...
Gold Dust•Add a Video•Tell people what you want them to do•300% greater conversions•Sales Leads
Resources•www.Unbounce.com•www.authoritypro.com
The Last Word:
•Don’t Just Automate•Engage Too ➡   Ask Questions ➡   Talk
Strategy 4 - Video
Why Video•80% retention•90% of online•300% conversion on landing pages•50 X’s•Less competition•YouTube - 2nd largest Searc...
Tactic - KeywordsWhy Keywords•Targeted traffic•See which keywords work and which don’t•See if you are missing keywords•Opti...
How To•Use Google Keyword Tool•Go to YouTube•Go to Google•Find Your Topic•Geographic Location + Term
Resources•Google Keyword Tool
Tactic - Video CameraWhy•Video Cameras are inexpensive•Videos are descriptive•Capture videos on the fly•Really easy to do
How To•Point•Shoot•Edit•Post
Resources•Best Buy•Future ShopTips:•Look for camera with Mic Jack•Sony ECM-DS70p Mic on Ebay
Tactic - Screen Capture
How To•Presentation or Screen View•Pick your program•Record
Resources•ScreenFlicks - Mac•CamStudio - PC•Keynote - Mac•Camtasia - Mac or PC•Quicktime - Mac
Tactic - Editing
How To
How To
How To
How To
Resources•iMovie•Windows Movie Maker
Tactic - Tube Mogul
How To
How To
How To
How To
How To
How To
Resources•TubeMogul•Use the Keyword ToolAlternate:• TrafficGeyser
Gold
Gold
Gold
Gold
Gold
Tactic - Webinars, Webcasts & Netcasts Interview with Dave Kerpen - Author of Likeable
Keys to Effective Online Presentations       What’s Your Goal?
Do’s•Have an event promotion and follow-up plan•Keep Event Simple and Accessible•Video-centric, Not Powerpoint Based•Be Tr...
STOP SELLING•NO FEATURE DUMPS: Deliver value based content•NO PITCHING: Inform, Educate, Entertain•NO ME-ME’s Invite Subje...
Record / Rebroadcast / Followup•Record Events Live•Rebroadcast On-Demand•Registration = List Building Tool•Syndicate Squee...
Resources•NetCast Event
The Last Word:
•Video Will Increase Your Chances of Getting Found•Video Will Increase Your Odds Of Getting Google Page 1•80% Recall•You C...
Tying The Process Together
What is your topic?Use Google Keyword ToolDecide what you want in a blog post -Presentation? Video? Audio?Distribute - Pos...
The Ultimate Distribution Process
Getting The Word Out         Want to see how 1 blog post can         get sent to hundred’s of sites?
}Presentation    SlideShare   / Prezi                    FaceBook                 Scrib’d                              Lin...
Over 500+ Distribution Channels
The Last Word
•Write great content - people will come back•Have a plan to use multiple items for 1 blog post•Optimize the keywords•Use a...
Thank You’s•All of you•All of those who helped spread the word:  • Gabrielle Thome, Dave Eger, Ron Lessoway, Christina Smith
We are available to help any of you withimplementing these strategies.
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
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Strategies for Marketing Boot Camp - Getting Found Online

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Here is a presentation from a recent Strategies for Marketing Boot Camp that was held in Calgary.

More Boot Camps coming up. For more information go to:
http://how-to-get-found-online.eventbrite.com/

http://mastering-online-video-workshop.eventbrite.com/

http://www.eventbrite.com/event/2660506647

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  • Strategies for Marketing Boot Camp - Getting Found Online

    1. 1. Strategies For Marketing Boot CampGetting Found Online
    2. 2. Agenda•4 Strategies•Tactics to Get Found Online•Tying the Process Together•Show you an immediate 10 times+ ROI on the fee today
    3. 3. Notes:•Recorded•Link will be provided•List of resources will be provided•We are available to answer questions
    4. 4. Who We Are
    5. 5. Why Get Found Online
    6. 6. • 89% of all searches start online• 73% Local Search• 61% Buy
    7. 7. No Promotion +Not Getting Found= Missed Sales Opportunities
    8. 8. How Do You Get Found?
    9. 9. Building Blocks•Blogging•Social Media•Twitter•Video
    10. 10. Strategy TacticsStructure To Segments How To Resources
    11. 11. Before We Start https://adwords.google.com/select/KeywordToolExternal
    12. 12. Before We Start Use The Long Tail https://adwords.google.com/select/KeywordToolExternal
    13. 13. Strategy 1 - Blogging
    14. 14. Why Blog•Companies that Blog get 55% more traffic•70% more leads•20+ post per month - 5 X’s more traffic and 4 X’s more leads•Content rules
    15. 15. Tactic 1 - Starting PointYou Need*:•Domain - $12 per year•WordPress Hosting - $9 per month•Email Account - $2.29 to $7.64 per month * Minimum 2 Years
    16. 16. How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or•Pick the Hosted Exchange Plan*•Bonus - Get up to $350 in advertising credits * You get a copy of Outlook or Entourage valued at $100
    17. 17. How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or There is the•Pick the Hosted Exchange Plan* ROI Today•Bonus - Get up to $350 in advertising credits * You get a copy of Outlook or Entourage valued at $100
    18. 18. Resouces•www.GoDaddy.com•Do not use free software - Looks cheap
    19. 19. Gold Dust•Pick A Keyword In Your Domain•“Calgary” + What You Do ➡ CalgaryExecutiveRentals.com•Increase Chances of Higher Ranking
    20. 20. Tactic 2 - Setting Up Your Site You Need: • Sweat equity • Imagination • WordPress Hosted Site • Or Outsource
    21. 21. How To• Start with Your Go Daddy WordPress Site ➡ On GoDaddy.com - Account Information• Walk thru the process in GoDaddy Guide ➡ Remember Your Login and Password Info• Pick a Theme - Free or Paid• Authority Pro• Don’t have time - Elance
    22. 22. Resources•www.GoDaddy.com ➡YourDomain.com/wp-admin•www.Elance.com•www.authoritypro.com
    23. 23. Tip If Outsourcing - make sure to have developer do: • All In One SEO Pack • SEO Pressor ➡ Get Full Version ➡ MAC • Set Up URL’s with Post Title
    24. 24. Gold• Use AuthorityPro• Created Individual Landing Pages • Squeeze Pages • Sales Pages• No Clutter• Everything You Need• Saves hours and money while getting sales leads
    25. 25. Tactic - Creating A Post It’s Easier Than You Think
    26. 26. How To•Pick the Topic•Google Keyword Tool•“Quotations”•Searches > Results•Use video to get 50 X’s greater chance
    27. 27. How To Continued•Title - Include Your Keyword or Phrase•Content•Tags - Show how to create tags•More that 300 words
    28. 28. Gold Dust!
    29. 29. Gold Dust! Look
    30. 30. Gold Dust! Look Look
    31. 31. Gold Dust! Look Look BooYah!!!
    32. 32. Gold Dust •People Look for things or to solve problems •“How do I” or “Where Do I” •Use a geographic region •“How Do I Find a Good Calgary IT Company” •Call To Action in the Post
    33. 33. Resources•Google Keyword Tool•YouTube
    34. 34. Tactic - SEOWhy:•78% of results•Increase chance of getting foundNeeded:•SEO Pressor•All in One SEO Pack
    35. 35. SEO PressorAll In One SEO Pack
    36. 36. How ToSEO Pressor•Install the Widget - Get the Ultimate version•Follow the instructionsAll In One SEO Pack•Install the Widget•Fill Out Fully
    37. 37. Bad
    38. 38. Bad Good
    39. 39. Bad Good Done In Minutes
    40. 40. Tip: Have the Keyword in the Title,Description and the first keyword listed In This Case: Twitter Marketing
    41. 41. Resources•SEO Pressor • Buy the Ultimate Version • Follow the rules•All In One SEO Pack • Freebie • Follow the rules
    42. 42. GoldKeyword or Phrase in:•URL•Title•Description•Keywords
    43. 43. Tactic - Email Marketing Why: • Live and Die By Your List • Spend $1 get $44 back • Continual Marketing Needed: • Aweber • Mail Chimp
    44. 44. How To•Sign up for service•Create a piece of information•Create a form & Add to your site•Automate Responses•Send out information at least monthly•Ask anyone you talk to, to join your list
    45. 45. Why Email Marketing Works
    46. 46. Why Email Marketing Works
    47. 47. Why Email Marketing Works
    48. 48. Why Email Marketing Works
    49. 49. Why Email Marketing WorksYou See Who Is Interested
    50. 50. Why Email Marketing Works You See Who Is InterestedPS. Resend to those who didn’t open original email
    51. 51. Resources•Aweber • Great Reporting • A little cumbersome•Mail Chimp • Easy to make Emails • A little confusing to use
    52. 52. Gold•Word Press Comments•Have to leave email address•Collect names - Under Users•Widget: Export Users to CVS•Upload to Email Service
    53. 53. More Gold• Send out emails at 7:55 AM• Send a Plain Text Email also• 60% to 80% Informational 20% to 40% sales• Catchy Title• Resend to those who didn’t open• Automate broadcast via RSS feed • Blog Posts to Newsletter
    54. 54. Tactic - Blog Pinging
    55. 55. Tactic - Blog Pinging
    56. 56. Tactic - Blog Pinging
    57. 57. Tactic - Blog Pinging
    58. 58. How To
    59. 59. How ToTitle of Post
    60. 60. How ToTitle of PostURL or WebAddress
    61. 61. How ToTitle of PostURL or WebAddressSelect Services
    62. 62. How ToTitle of PostURL or WebAddressSelect ServicesSubmit
    63. 63. How ToTitle of PostURL or WebAddressSelect ServicesSubmit Tip: Have Your Blog Title in the Blog Description
    64. 64. Resources
    65. 65. The Last Word:
    66. 66. Make Sure•Update content constantly•Include a picture in your post•Go after under utilized Keywords & do multiple Posts•SEO each post•Better To Get a lot of a long tail•Export your information at least monthly
    67. 67. Strategy 2Social Media
    68. 68. What Is Social Media? “the use of web-based and mobile technologies to turn communication into an interactive dialogue” wikipedia.org
    69. 69. I found something cool and I want to share it with you
    70. 70. Why Social Media•Great way to get your post spread by others•Great way to get found in multiple places•Back links•22% of the web traffic & 23% of all time online•Over 80% of all Americans use social media•53% follow a brand
    71. 71. Tactic - Distribution•Spread your word via others•Using a submittal service•Using Content Distribution Service
    72. 72. How To
    73. 73. How To 1. Create Content
    74. 74. How To 1. Create Content 2. Do An Overview
    75. 75. How To 1. Create Content 2. Do An Overview 3. Distribute
    76. 76. Click Post
    77. 77. Click PostAdd Title
    78. 78. Click PostAdd TitleAdd URL
    79. 79. Click PostAdd TitleAdd URLAdd Text
    80. 80. Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”
    81. 81. Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services
    82. 82. Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services Post
    83. 83. Click Post Add Title Add URL Add Text Add Tags W/ “ ” Select Services PostTime Savings: @ 3 Min/Post is 90+ minutes
    84. 84. Want to Save Event More Time - Then Automate
    85. 85. Want to Save Event More Time - Then Automate Click This
    86. 86. Want to Save Event More Time - Then Automate Click This Copy This
    87. 87. Want to Save Event More Time - Then Automate Click This Copy This Click Post Then Feed
    88. 88. Want to Save Event More Time - Then Automate Click This Copy This Click Post Then Feed Paste Here & Submit
    89. 89. AddThis
    90. 90. AddThisAdd the Widget
    91. 91. AddThisAdd the WidgetClick On Share
    92. 92. AddThisAdd the WidgetClick On ShareClick on Service
    93. 93. AddThis Add the Widget Click On Share Click on ServiceLeverage Othersfor Viral Content
    94. 94. Go to Shareaholic.com - Get Widget - Add To ToolBar
    95. 95. Go to Shareaholic.com - Get Widget - Add To ToolBar Go To Your Site
    96. 96. Go to Shareaholic.com - Get Widget - Add To ToolBar Go To Your Site Click Shareaholic Tool Bar
    97. 97. Go to Shareaholic.com - Get Widget - Add To ToolBar Go To Your Site Click Shareaholic Tool Bar Click Services
    98. 98. Resources•OnlyWire - Monthly $13 • Onlywire Set Up Thru Elance.com•AddThis•Shareaholic
    99. 99. Tactic - LinkedIn
    100. 100. How To
    101. 101. How ToUpdate
    102. 102. How ToUpdate Keywords in Profile
    103. 103. How ToUpdate Keywords in Post to Group & Profile Start A Group
    104. 104. How To Update Keywords in Post to Group & Profile Start A GroupTip: Join Groups and Connect with Potential Prospects
    105. 105. Resources•Linked In•Use the Business Account
    106. 106. Gold • Set up a landing page via Unbounce • Give something away of value to your target market • Post on LinkedIn Groups • Make them fill out a form
    107. 107. Tactic - Really Simple Syndication
    108. 108. What is it?
    109. 109. What it Can and Can Not Do • Syndicating through RSS gets your content noticed • Syndicating RSS generates link backs = GoogleJuice • RSS feeds on your site are not Google Juice • BUT RSS Content on your site does improve content quality of your site = visitors stay longer = Google Juice • RSS feeds help distribute your information through social networks • RSS feeds on social networks MAY appear as spam - FILTER
    110. 110. How to use RSS•Follow content with RSS Readers•Distribute your content to search engines•Redistribute your content through social networks•Share other content through your social networks•Filter and Populate your websites with content Examples: http://HuffingtonPost.com/ http://www.ontariotourism.com/
    111. 111. Resources•RSS Search Engine: http://www.search4rss.com/•RSS Readers / Aggregators: http://www.google.com/reader•RSS Social Network: http://www.onlywire.com•RSS Submission Services: RSS Submitter•RSS Filtering: http://www.feedrinse.com/
    112. 112. The Last Word:
    113. 113. What’s The Next Wave?
    114. 114. Strategy 3 - Twitter
    115. 115. Tactic - Setting Up
    116. 116. How To
    117. 117. How ToGo to Settings
    118. 118. How ToGo to SettingsGo To Profile
    119. 119. How To Go to Settings Go To ProfileFill Everything In
    120. 120. How To Go to Settings Go To ProfileFill Everything In Double Dip
    121. 121. How To Go to Settings Go To ProfileFill Everything In Double Dip Include Contact Information and a Call To Action
    122. 122. How ToClick Here ChooseBackground Save
    123. 123. Resources Twitter and Imagination
    124. 124. Resources•Top 10 Twitter Tips and Tricks eBook•Sales Tip A Day YouTube Channel•Refreshed-IT YouTube Channel
    125. 125. Gold DustPrezi and Twitter
    126. 126. Gold DustPrezi and TwitterLets Try
    127. 127. Gold Dust Prezi and TwitterLets Try Prezi’sRank Wellin Google Results
    128. 128. Tactic - Tweet Adder Problem: Twitter is Time Consuming•Automated Follow/Unfollow•Automated Tweets•Tweet Generator•RSS feeds to Tweets
    129. 129. Automate
    130. 130. AutomateFollowers
    131. 131. AutomateFollowersAdd/Purge
    132. 132. AutomateFollowersAdd/PurgeTweet
    133. 133. AutomateFollowersAdd/PurgeTweetPromote
    134. 134. AutomateFollowersAdd/PurgeTweetPromote Marketing Message going 24/7
    135. 135. AutomateFollowersAdd/PurgeTweetPromote Marketing Message going 24/7 Time Savings of 8 Hours per Account
    136. 136. How To•Go to Tweet Adder•Register for an account - 1, 5, 10 or unlimited•Multiple Accounts use the hosting service•Set Up the Automated Processes
    137. 137. ResourcesTweet Adder
    138. 138. Tactic - Social OomphProblem: Twitter is Time Consuming•Recurring Tweets•Schedule DM’s as Thank You Messages•Ping.FM
    139. 139. How To
    140. 140. How To Recurring Tweets
    141. 141. How To Recurring Tweets Save For Future Use
    142. 142. How To Recurring Tweets Save For Future Use Future Publish
    143. 143. How To Recurring Tweets Save For Future Use Future Publish Multiple Accounts
    144. 144. How To Recurring Tweets Save For Future Use Future Publish Multiple AccountsUse Recurring Tweets for Continual Marketing or for A Period of Time - Not Available in Tweet Adder
    145. 145. ResourcesSocialOomph
    146. 146. Tactic - HootSuite
    147. 147. How To
    148. 148. Video Demo - Click to Play CLICK HERE to PLAY VIDEO
    149. 149. Resources•CLICK HERE to Visit HootSuite Website
    150. 150. Tactic - Landing Page One goal Leads or Name Capture
    151. 151. How To
    152. 152. How ToAutomate a Tweet
    153. 153. How ToAutomate a TweetDirect to a Landing Page
    154. 154. How ToAutomate a TweetDirect to a Landing Page Capture Emails and Names
    155. 155. How ToAutomate a TweetDirect to a Landing Page Capture Emails and Names Automated Marketing
    156. 156. Gold Dust•Add a Video•Tell people what you want them to do•300% greater conversions•Sales Leads
    157. 157. Resources•www.Unbounce.com•www.authoritypro.com
    158. 158. The Last Word:
    159. 159. •Don’t Just Automate•Engage Too ➡ Ask Questions ➡ Talk
    160. 160. Strategy 4 - Video
    161. 161. Why Video•80% retention•90% of online•300% conversion on landing pages•50 X’s•Less competition•YouTube - 2nd largest Search Engine
    162. 162. Tactic - KeywordsWhy Keywords•Targeted traffic•See which keywords work and which don’t•See if you are missing keywords•Optimized videos - 50 X’s
    163. 163. How To•Use Google Keyword Tool•Go to YouTube•Go to Google•Find Your Topic•Geographic Location + Term
    164. 164. Resources•Google Keyword Tool
    165. 165. Tactic - Video CameraWhy•Video Cameras are inexpensive•Videos are descriptive•Capture videos on the fly•Really easy to do
    166. 166. How To•Point•Shoot•Edit•Post
    167. 167. Resources•Best Buy•Future ShopTips:•Look for camera with Mic Jack•Sony ECM-DS70p Mic on Ebay
    168. 168. Tactic - Screen Capture
    169. 169. How To•Presentation or Screen View•Pick your program•Record
    170. 170. Resources•ScreenFlicks - Mac•CamStudio - PC•Keynote - Mac•Camtasia - Mac or PC•Quicktime - Mac
    171. 171. Tactic - Editing
    172. 172. How To
    173. 173. How To
    174. 174. How To
    175. 175. How To
    176. 176. Resources•iMovie•Windows Movie Maker
    177. 177. Tactic - Tube Mogul
    178. 178. How To
    179. 179. How To
    180. 180. How To
    181. 181. How To
    182. 182. How To
    183. 183. How To
    184. 184. Resources•TubeMogul•Use the Keyword ToolAlternate:• TrafficGeyser
    185. 185. Gold
    186. 186. Gold
    187. 187. Gold
    188. 188. Gold
    189. 189. Gold
    190. 190. Tactic - Webinars, Webcasts & Netcasts Interview with Dave Kerpen - Author of Likeable
    191. 191. Keys to Effective Online Presentations What’s Your Goal?
    192. 192. Do’s•Have an event promotion and follow-up plan•Keep Event Simple and Accessible•Video-centric, Not Powerpoint Based•Be Transparent - Let your guard down•Show Some Personality
    193. 193. STOP SELLING•NO FEATURE DUMPS: Deliver value based content•NO PITCHING: Inform, Educate, Entertain•NO ME-ME’s Invite Subject Matter Experts•DONT JUST TALK Listen to your audience
    194. 194. Record / Rebroadcast / Followup•Record Events Live•Rebroadcast On-Demand•Registration = List Building Tool•Syndicate Squeeze Videos
    195. 195. Resources•NetCast Event
    196. 196. The Last Word:
    197. 197. •Video Will Increase Your Chances of Getting Found•Video Will Increase Your Odds Of Getting Google Page 1•80% Recall•You CAN NOT Make A Viral Video
    198. 198. Tying The Process Together
    199. 199. What is your topic?Use Google Keyword ToolDecide what you want in a blog post -Presentation? Video? Audio?Distribute - Post & DistributeTweet
    200. 200. The Ultimate Distribution Process
    201. 201. Getting The Word Out Want to see how 1 blog post can get sent to hundred’s of sites?
    202. 202. }Presentation SlideShare / Prezi FaceBook Scrib’d LinkedIn Video TubeMogul OnlyWire Twitter Shareaholic Blog Post AddThis Ping.FM Blog Pinging Services
    203. 203. Over 500+ Distribution Channels
    204. 204. The Last Word
    205. 205. •Write great content - people will come back•Have a plan to use multiple items for 1 blog post•Optimize the keywords•Use a geography if it relates - You’re competition probably isn’t doing this yet•Most Important - Once you start the process, keep doing it - Dead Blogs denote laziness
    206. 206. Thank You’s•All of you•All of those who helped spread the word: • Gabrielle Thome, Dave Eger, Ron Lessoway, Christina Smith
    207. 207. We are available to help any of you withimplementing these strategies.

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