How To Market A Restaurant - 10 Strategies For Marketing A Restaurant
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How To Market A Restaurant - 10 Strategies For Marketing A Restaurant

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Learn 10 great way to Market a Restaurant. ...

Learn 10 great way to Market a Restaurant.

See how one simple strategy that takes about 1/2 a month can add 8% more revenue to your company.

See where the future of Marketing a Restaurant is going.

For Help on Growing Your Restaurant Business - Contact
Chris Hamilton
Chris@SalesTipADay.com
403-630-1243
1-877-782-2864

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  • Thursday to Sunday are the most busy days for restaurants with 70%+ business\nShift and fill up the other days\n
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  • capture visitors that already come\ngive them value - Coupons, push for days that don’t have as much traffic\navearage ROI is 4,352%\nMore at the end of the presentation\n
  • 70% open rate\ncoupons redeemed at 10x’s the regular rate\n27% of people go and buy\n97.2% of your competitors do not use mobile coupons\n89.3% do not promote sales or specials via mobile marketing\n
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  • yellow pages of the internet\nMost times these are the first listings on Google\n80% of searches include a geographic location\nHuge emphasis for Google\nDo not need a website to get a listing\nproperly optimized site will get you a better chance at Googles’s first page\nCoupons & promotions\n\n
  • large online reviews\nResults do show up in Google\nclose to 100 categories in Restaurants\ncreate events\n
  • allows people to check in by locations and show friends where they are\nreward frequent users\nattract new clients and maintain your current clients\nrewards with coupons, prizes discounts\n\n
  • Event’s happening all the time\nPerks - Meetups way of sponsoring events\nFind the events and entice them to use your venue\n
  • ads, pages, status\nReward followers\nListen to followers\nCoupons for liking\n\n
  • Why not capture an audience\nDo a daily special - make it a game\nApproximately 15000 people on twitter in calgary\nengage your audience\nlisten, offer coupons\n
  • Yelp - promote\nLocal promotions\nMeetups\nCreate your own events - Wine tasting, etc. Possibly do this once a month or more\nPromote on different sites: Facebook, linked in, etc.\n
  • This is the new word of mouth\ncan kill your business\nReward people for reviews\nmonitor with Google Alerts\n
  • show how to shift the traffic\n1. plan what you want to do $dollar-wise by when\n2. figure out what you want to do for marketing \n3. set budget\n4. set goals\n5. track & adjust\n
  • According to the Canadian Foodservices association the average restaurant sells $611K with $6.97/order - 240 visits per day or 1680/week\n 1,680 per week\n 5% sign up\n 6% uptake\n 6,940 additional visits or 133 more per week\n $48,372 more per year or 8% additional in year one \n 1 Tactic drives 8% more revenue, what about the others?\n minimal effort\n
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Transcript

  • 1. How to Market A Restaurant -10 Strategies for Marketing A Restaurantpresented by:Chris Hamilton -SalesTipADay.comChris@SalesTipADay.com403-630-12431-877-782-2864
  • 2. statistics - food for thought • 4.4% - average profit margin • $611,143 with pre-tax profit of $26,890 • $6.97 per order for weekly average of 1,680 visits • Food costs are 35.5% • Labor costs are 34.8% • 23.1% of total food spend is in restaurants vs. 41.9% in the US • Thursday to Sunday - approximately 70% of businessChris@SalesTipADay.com From the Canadian Restaurant and Foodservices Association 403-630-1243
  • 3. Fill the slow days Why? calendarChris@SalesTipADay.com 403-630-1243
  • 4. tacticsChris@SalesTipADay.com 403-630-1243
  • 5. emailChris@SalesTipADay.com 403-630-1243
  • 6. mobile marketingChris@SalesTipADay.com 403-630-1243
  • 7. Mobile MarketingChris@SalesTipADay.com 403-630-1243
  • 8. Mobile MarketingChris@SalesTipADay.com 403-630-1243
  • 9. Mobile Marketing Text “Offer” to 313131Chris@SalesTipADay.com 403-630-1243
  • 10. Mobile Marketing Text “Offer” to 313131Chris@SalesTipADay.com 403-630-1243
  • 11. Mobile Marketing Text “Offer” to 313131Chris@SalesTipADay.com 403-630-1243
  • 12. Mobile Marketing Text “Offer” to 313131Chris@SalesTipADay.com 403-630-1243
  • 13. Mobile Marketing Text “Offer” to 313131Chris@SalesTipADay.com 403-630-1243
  • 14. Mobile Marketing Text “Offer” to 313131Chris@SalesTipADay.com 403-630-1243
  • 15. Mobile Marketing Text “Offer” to 313131Chris@SalesTipADay.com 403-630-1243
  • 16. Mobile Marketing StatisticsChris@SalesTipADay.com * The Mobile Marketing Revolution - Jed Alpert ** Sympatico.ca 403-630-1243 *** Mobile Marketer
  • 17. Mobile Marketing Statistics ➡Increasing your quote requests by up to 325%*Chris@SalesTipADay.com * The Mobile Marketing Revolution - Jed Alpert ** Sympatico.ca 403-630-1243 *** Mobile Marketer
  • 18. Mobile Marketing Statistics ➡Increasing your quote requests by up to 325%* ➡The #1 use for Text Marketing is for product information, such as getting a quote**Chris@SalesTipADay.com * The Mobile Marketing Revolution - Jed Alpert ** Sympatico.ca 403-630-1243 *** Mobile Marketer
  • 19. Mobile Marketing Statistics ➡Increasing your quote requests by up to 325%* ➡The #1 use for Text Marketing is for product information, such as getting a quote** ➡52% of Canadians between the age of 18 and 64 have a mobile device **Chris@SalesTipADay.com * The Mobile Marketing Revolution - Jed Alpert ** Sympatico.ca 403-630-1243 *** Mobile Marketer
  • 20. Mobile Marketing Statistics ➡Increasing your quote requests by up to 325%* ➡The #1 use for Text Marketing is for product information, such as getting a quote** ➡52% of Canadians between the age of 18 and 64 have a mobile device ** ➡70% of all mobile searches result in an action within 1 hour (such as a purchase) ***Chris@SalesTipADay.com * The Mobile Marketing Revolution - Jed Alpert ** Sympatico.ca 403-630-1243 *** Mobile Marketer
  • 21. google placesChris@SalesTipADay.com 403-630-1243
  • 22. yelpChris@SalesTipADay.com 403-630-1243
  • 23. foursquareChris@SalesTipADay.com 403-630-1243
  • 24. meetupChris@SalesTipADay.com 403-630-1243
  • 25. facebookChris@SalesTipADay.com 403-630-1243
  • 26. twitterChris@SalesTipADay.com 403-630-1243
  • 27. events
  • 28. online reviewsChris@SalesTipADay.com 403-630-1243
  • 29. plan plan for successChris@SalesTipADay.com 403-630-1243
  • 30. 8% + exampleChris@SalesTipADay.com 403-630-1243
  • 31. According to the Canadian Foodservices associationthe average restaurant sells $611K with $6.97/order- 240 visits per day or 1680/week•1,680 per week•5% sign up•6% uptake•6,940 additional visits or 133 more per week•$48,372 more per year or 8% additional in year one•1 Tactic drives 8% more revenue, what about the others?•Minimal effort Example
  • 32. benefits • guerrilla marketing is less costly and works • more effective than traditional advertising • track with more detail • listen to your clients • continually market • see what works and what doesn’tChris@SalesTipADay.com 403-630-1243
  • 33. Contact Chris Hamilton SalesTipADay.com Chris@SalesTIpADay.com 403-630-1243 1-877-782-2864Chris@SalesTipADay.com 403-630-1243
  • 34. Offer • $29 monthly Twitter Marketing Package • Monthly Marketing Plans Starting at $99/month • Text Marketing for $150 month • Turnkey PackagesChris@SalesTipADay.com 403-630-1243
  • 35. photos • freedigitalphotos.netChris@SalesTipADay.com 403-630-1243