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If you are struggling to generate sales leads, then you should really look at how Live Chat can help you generate more qualified sales leads.
HOW TO USE LIVE CHAT TO GENERATES SALES LEADS
Are you using Live Chat to generate sales leads? If not, you really need to look at Live Chat as a means of generating sales leads as you may be missing some great opportunities to gain new clients.
Did you know that according to Google’s Zero Moment of Truth, website visitors will visit a multiple of your competitors websites before they make a purchasing decision. In fact, Google says that this number is 10.4 website visits in 2011 up from 5.27 in 2010, or almost a 100% increase.
Here is another piece of data that you need to consider, on average, 70% to 80% of website visitors come to your website once and never come back. These means that potential clients are walking away from your website and buying from someone else.
Here is what we have found, if you add a live chat widget to your website and engage with visitors, you will see an increase in sales leads that you generate from this segment of visitors. Why, here are some data points that we have seen:
You can engagement with up to 30% of your website traffic
This segment of your website traffic (engaged live chat visitors) can be converted into sales leads approximately 25% of the time
By approaching visitors up to 3 times greatly increases your likelihood of converting an engaged chat into a sales leads by almost 50%
So with these numbers, let’s look at what this means to you:
For every 1000 visitors to your website, 700 walk away (I am using the lower figure of 70% of your website traffic leaving and not coming back). You can engage with up to 210 visitors (30% of 700) and up to 52 can be converted into leads. In the case of sales leads, I am using a lower figure of 25% of 210 visitors as opposed to 50%.
So this means 5.2% of your website traffic that usually walks away can now be converted into sales leads.
So now that you know this, are you prepared to use live chat to generate sales leads?
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