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How To Make Your Online Marketing Up To 279 X more effective
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How To Make Your Online Marketing Up To 279 X more effective


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Want to see how to make your online marketing or internet marketing up to 279 times more effective?

Most companies use static "brochure-ware" websites for their online marketing, which is actually a disservice to your company and your sales people.

Here is a way to utilize different aspects to your online marketing that will speak to a larger audience.

See the presentation to learn more.

For daily sales and marketing tips, go to

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  • 51% of all content is delivered via video or visually on the internetComputers and Mobile devices have an 80% penetration82% of people who make searches on Google for local products are in “Buy Mode”
  • People believe that 67% of presenters are more persuasive when using visual and verbal compared to verbalPeople remember 10% of what they hear 20% of what they see and 80% of what they see and hear togetherRetention of information is 6X greater 3 days after seeing and hearing than just hearing
  • Sales over $35K typically take 7 calls/touches94% of all sales are made after the 4th call or touch pointWith a rate of .186, you need 538 visitors for one good lead
  • Or 1 in every 538 visits will read and contact you with a static websiteTargeting 55% more people with visual3.1 people vs. 55.2 people94.4% greater0.186 people vs. 51.8 people 99.6% greater279 times more effective
  • 1 divided by .186 is 538500 divided by.518 is 965
  • Transcript

    • 1.
    • 2. Making Your Online Marketing 279 Times More Effective
      Presented by:
      Chris Hamilton
    • 3. Problem
      Most online marketing for companies is static
      Consists of “Brochure-ware” website
      Has minimal impact on sales
      Doesn’t engage potential clients
    • 4. Solution
      Use a more dynamic approach
      Audio Visual
      Multiple touches
      Engage prospects and clients – Social Network
      Provide content
      Called “Social Net Casting” or “Net Casting”
    • 5. 2 Scenarios
      Scenario #1
      Reading only
      Static website
      Prospect is in buy mode
      Scenario #2
      Audio Visual
      Social Net Casting
      Networking effect
      Prospect is in buy mode
      The Statistics:
      • 31% written vs. 69% video
      • 6. 10% recall written vs. 80% recall audiovisual
      • 7. 4% close rate on one contact vs. 96% on 4+ touches
    • Content Delivered Online
    • 8. Recall: 10% vs. 80%
    • 9. 1 Touch vs. 4+ Touches
    • 10. Tail of the Tape
    • 11. So…
      For a static website, to get 1 qualified lead you need 538 visitors
      @ $10K per sale on a $5M quota, you would need 269,000 visitors to your website
      You would need 965 engaged potential clients from a social net cast using a network
    • 12. Bottom Line
      0.186 People Vs. 52 People
      Using audio visual presentations tied with a social network and multiple contacts - your marketing is up to 279 times more effective than a static website or brochure
    • 13. Solution
      Use audio visual as part of your message
      Tie in a social network
      Involve multiple touch points
      Social Net Casting can give you a leg up
    • 14. Find Out More
      To find more information on Social Net Casting go to:
    • 15. Contact
      Chris Hamilton
      Twitter: SalesTipADay
      You Tube: