How to create a contact form

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I recently did a Marketing Boot Camp in Calgary where I went over about 40 to 50 strategies that companies can use to market themselves.  One of the strategies I went over was How to Create A Contact Form.
By providing your potential clients numerous ways for them to get a hold of you on your website, you increase your chances of getting qualified sales leads.
In the Video on How To Create A Contact Form, You Will See:
• Why just a phone won't work
• Different ways that people can contact you
• A free service you can use to build contact forms

http://salestipaday.com/2011/11/03/how-to-create-a-contact-form/

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  • How to create a contact form

    1. 1. @headstream #smfs11 Making the business case for social Julius Duncanslideshare.net/headstream
    2. 2. @headstream #smfs11 Making the business case for social Julius Duncan slideshare.net/headstreamWe need to be good at making the case for social within our organisations. Not all of them are going to be as fortunate to have aCEO will lead the way and there can be scepticism. Today I think we should also reflect on the challenge an industry that wants people tounderstand financial services better. Therein lies a challenge to take advantage of the social tools, networks and communities now at ourdisposal.
    3. 3. Social Brands 100 @headstream #smfs11Back in March, we launched a ranking. Based on who was delivering socially enabled content, starting conversations and respondingappropriately and in a timely way to individuals, we found 100 Social Brands. How many financial services companies were in there? Just one,First Direct.This is surprising as finance, wealth, well-being, and how best to use money are topics that are intrinsically social.
    4. 4. Social Brands 100 @headstream #smfs11Back in March, we launched a ranking. Based on who was delivering socially enabled content, starting conversations and respondingappropriately and in a timely way to individuals, we found 100 Social Brands. How many financial services companies were in there? Just one,First Direct.This is surprising as finance, wealth, well-being, and how best to use money are topics that are intrinsically social.
    5. 5. Social Brands 100 @headstream #smfs11 ‘Social is not a campaign, it’s a commitment’ Source - Social Brands 100 - March 2011Because it’s tough to do, it sometimes takes a lot of persuasion to get agreement on social throughout an organisation. When thatorganisation is a regulated one there are more reasons to obstruct things. How have First Direct done it?
    6. 6. Social Brands 100 @headstream #smfs11We’ve spoken to the team at First Direct on several occasions. Some of the methods they used were to:- Focus on what you ‘can do‘ and get on with it, rather than focusing on what people say you ‘can’t do’- Uncover surprising conversations about your brand, and circulate them- Get very friendly with the compliance and legal teams and show them the relevant facts about usage and the market. For First Direct, it wasthat 30% of financial institutions had a presence in social, but 80% were being talked about in that space.
    7. 7. Social Brands 100 @headstream #smfs11We’ve spoken to the team at First Direct on several occasions. Some of the methods they used were to:- Focus on what you ‘can do‘ and get on with it, rather than focusing on what people say you ‘can’t do’- Uncover surprising conversations about your brand, and circulate them- Get very friendly with the compliance and legal teams and show them the relevant facts about usage and the market. For First Direct, it wasthat 30% of financial institutions had a presence in social, but 80% were being talked about in that space.
    8. 8. The social web @headstream #smfs11 Source - Paul Adams, Facebook - Social InfluenceHere are some facts you can take to your decision makers. Starting with the big picture - the web is changing, social is becoming its heart1 - Web 1.0 internet of documents was created. Companies took materials and copied and pasted onto a website2 - Still the early days of social - stuff bolted on, shoehorned into what already have e.g. Blogger, Youtube Cont...
    9. 9. The social web @headstream #smfs11 Source - Paul Adams, Facebook - Social Influence3 - Moving towards the social web where the web is built around people. People are at the centre of it and the content will orientate aroundthem. Design things around people.So, don’t build around technology, build around people. People are coping with the complexity and information growth by turning to theirfriends. This could not be more even relevant in financial decisions where individuals look to others that they trust to help them make the rightdecisions.
    10. 10. Following the eyeballs @headstream #smfs11 Online advertising spend grew 13.5% in H1 2011 vs 1.4% for ad industry as a whole Social networks and blogs accounted for 25 pct of all time spent online in the UK Source - IAB Online Adspend survey H1 2011 - Sept 2011There are big shifts going on from a pure marketing and awareness perspective. Online grew by double digits in the first half of 2011 andsocial networks (Facebook, Twitter, Linked-in) and blogs are taking 25% of our time online - and growing. But brands are lagging behind withtheir behaviour.
    11. 11. Opportunity in the gap @headstream #smfs11 Time - 25% Revenue - 5% Source - IAB Online Adspend survey H1 2011 - Sept 2011However, only 5% of spend is in these channels. Still overly weighted to print, TV and search. How do you make sure you’re not spendingmoney on channels that are shrinking and that your voice is heard in the places where people are?
    12. 12. Hyper WOM @headstream #smfs11 53% of all adult social networkers follow a brand Those following a brand on Twitter are 67% more likely to buy that brand, and 79% more likely to recommend it Sources - NieIsen Q3 Social media report, and Chadwick Martin and BaileyYou may say, ‘So what? People just talk about their lunch on Twitter, right? So I don’t need to be there.’ Well, there is evidence that all thattalk influences purchasing decision and propensity to recommend. WOM has always been acknowledged as the most powerful - now brandscan do it at networked level, hyper WOM is here.
    13. 13. Everything everywhere @headstream #smfs11Kleiner Perkins partner Mary Meeker, formerly JP Morgan - measured the mega-trends of the 21st century and empowerment of people viaconnected mobile devices. By 2014 mobile use will overtake desktop. By 2015 half of commerce will be conducted on mobile devices or socialnetworks. How are you going to get your voice into this mobile conversation?
    14. 14. Building blocks @headstream #smfs11 Channels and measurement IT integration Source - PWC/Headstream - Uncovering B2B social mediaSo how do you build your case internally? We have done some work with Price Waterhouse Coopers earlier this year to understand howsocial media might be relevant to B2B brands. A lot of commentary focuses on the B2C early adopters but B2B is just as relevant. Why? Wellbecause what we’re ultimately talking about is Person to Person, whether that be in a B2C or B2B context.
    15. 15. Building blocks @headstream #smfs11 Value (win/win Channels and Strategic relationships) measurement intent People Operating model IT integration Source - PWC/Headstream - Uncovering B2B social mediaSo how do you build your case internally? We have done some work with Price Waterhouse Coopers earlier this year to understand howsocial media might be relevant to B2B brands. A lot of commentary focuses on the B2C early adopters but B2B is just as relevant. Why? Wellbecause what we’re ultimately talking about is Person to Person, whether that be in a B2C or B2B context.
    16. 16. #1 Strategic intent @headstream #smfs11 ‘Find new ways to get closer to our customers’Get this right at the outset, and go as far upstream as you can. The mistake many make is to confuse tactical achievements e.g. ‘get xthousand followers on Facebook’, with a strategic goal. Dell hold lots of ‘unconferences’ and Michael Dell simply put this statement on a postit. It led to an all company approach to social; 8000 members of staff trained, millions of dollars of sales through @delloutlet on twitter andpersistent and responded to listening via the Dell Social Media listening Command Centre.
    17. 17. #2 Value @headstream #smfs11 Information Emotive Value Utility Monetary EntertainmentStop thinking about what’s in this for you, and start thinking about what’s in it for them. Message is being dialled down and value is being dialled up. What can yougive that is of value to your community?Amex have been brilliant at this in the small business sector. The forum has become a hub of resources for small business success.Information and utility hasbecome emotive with the ‘Small Business Saturday’ campaign. To promote small outlets on high streets. 2nd time around is this Nov 26th, 1.5 million strongcommunity on Facebook liking Amex’s contribution.
    18. 18. #3 Channels & measurement @headstream #smfs11 Where are your customers online? What are they saying? What social information or people do your customers rely on?Active listening is the first thing to do. Have no doubt, if the mantra in the 20th century was that ‘Perception is reality‘ then in the 21st century,it’s ‘Reality is perception’. If you’re giving poor service it will be talked about, and spread via hyper WOM. BT Care have led the way withcustomer care - and they are regulated. Lloyds are taking this step now.
    19. 19. #3 Channels & measurement @headstream #smfs11 !"#$%& Marcomms ()*+$%*) !"#$%&$( !"#$%" Objectives ! &()*" ! "#$%&&(() ! +,,-%" ! *+(,-+,.) !".--" !)/0,12,.) SMART goals – Campaign “Increase volume of ISA applications” Goals TACTICS Unique users Sentiment Impressions Metrics and Posts KPIs Followers Retweets Downloads Comments FriendsGet smart about measurement. Don’t make the outcomes of campaigns the objectives. Set your objectives and then your campaign goals,then work out the KPIs that will tell you if you are meeting those objectives. Some will simply drop down on the direct response side of thingse.g. if it’s downloads you want, then that KPI is the right one. If you’re more on the brand side of things you may need a basket of KPIs andlook for a correlation between them and the broader objective.
    20. 20. #4 People @headstream #smfs11 Create policies, guidelines and procedures Empower more brand advocatesThink about what procedures and guidelines might you need. There is a great resource called socialmediagovernance.comWhat do you need to change? e.g. a utility started to talk to its customers on social channels but maintained the same measurement criteria.i.e. - clear them as quickly as possible and try an upsell. Meanwhile, Zappos tells its teams to stay on the phone to a customer as long as isrequired.
    21. 21. #5 Operating model @headstream #smfs11 Source - Altimeter Group, Getting your Company ready for social - April 2010Give some thought to how you will enable social behaviour and ways of working through internal changes. I would recommend the work ofadvisory firm Altimeter who are the leaders in social business design thinking. Left is typical early stage, right is advanced.Where are you on this journey? How can you create a ‘hub‘ of expertise that flows outwards?
    22. 22. #6 IT integration @headstream #smfs11A classic challenge for businesses at the moment is the integration of legacy CRM systems with social layer of CRM. They don’t easily talk toone another. An indication of just how big an area of investment this is, Salesforce bought Radian 6 earlier this year. This integration is allabout making sense of the web through our networks.Trip Advisor ranks and reviews venues and destinations. Plug in Facebook and you see your friend’s views first rather than strangers. This isflipped now. Hotels used to try and play games - be untransparent. Now Accor is integrating Trip Advisor onto its sites. When will financialservice companies do that?
    23. 23. Building blocks @headstream #smfs11 Channels and measurement IT integration Source - PWC/Headstream - Uncovering B2B social mediaSo these are the building blocks to consider to make a comprehensive case for social to your budget holders.If you’re going to do one thing then look where your customers are talking, what they are saying and who influences who. Then show peoplethat there is a conversation going on about the reality of dealing with your brand that is creating the perception of your service and product.
    24. 24. Building blocks @headstream #smfs11 Value (win/win Channels and Strategic relationships) measurement intent People Operating model IT integration Source - PWC/Headstream - Uncovering B2B social mediaSo these are the building blocks to consider to make a comprehensive case for social to your budget holders.If you’re going to do one thing then look where your customers are talking, what they are saying and who influences who. Then show peoplethat there is a conversation going on about the reality of dealing with your brand that is creating the perception of your service and product.
    25. 25. Social Brands 100 @headstream #smfs11Let’s hope this list grows. Can a financial services brand be a social brand? I think they are one of the naturally most social. It’s a subjectclose to our heart, and we like to talk about it - look at the huge traffic on moneysavingexpert.com.HSBC just taken the same first step that First Direct did back in 2007 and launched a social media news room. Following in the footsteps ofit’s smaller, younger, more human child that is closer to its customers. Let’s see what happens, I imagine they will continue to follow; whichleads me to my final reflection.
    26. 26. Social Brands 100 @headstream #smfs11Let’s hope this list grows. Can a financial services brand be a social brand? I think they are one of the naturally most social. It’s a subjectclose to our heart, and we like to talk about it - look at the huge traffic on moneysavingexpert.com.HSBC just taken the same first step that First Direct did back in 2007 and launched a social media news room. Following in the footsteps ofit’s smaller, younger, more human child that is closer to its customers. Let’s see what happens, I imagine they will continue to follow; whichleads me to my final reflection.
    27. 27. Social Brands 100 @headstream #smfs11Let’s hope this list grows. Can a financial services brand be a social brand? I think they are one of the naturally most social. It’s a subjectclose to our heart, and we like to talk about it - look at the huge traffic on moneysavingexpert.com.HSBC just taken the same first step that First Direct did back in 2007 and launched a social media news room. Following in the footsteps ofit’s smaller, younger, more human child that is closer to its customers. Let’s see what happens, I imagine they will continue to follow; whichleads me to my final reflection.
    28. 28. ‘The future is here.It’s just not evenly distributed yet.’ William Gibson Writer and Futurist

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