Your SlideShare is downloading. ×
  • Like
How To Attract Sales Prospects - Tactics to Help Find Qualified Clients
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How To Attract Sales Prospects - Tactics to Help Find Qualified Clients

  • 1,417 views
Published

Jeffrey Gitomer Little Book of Leadership Extra Webcast - May 25 …

Jeffrey Gitomer Little Book of Leadership Extra Webcast - May 25

Do you want to learn about numerous free or inexpensive tactics you can use to draw qualified sales leads to you?

On May 25th at 1 PM EST, Chris Hamilton from Sales Tip A Day and Kersten Kloss from Refreshed IT will show you a whole bunch of online and real world tactics you can use to attract potential clients.

In this web cast you will learn:

- What 1 thing influence 66% of all sales, yet only 18% of sales people and companies do
- How to book up to 20 X's more meetings
- How to find more qualified sales leads
- How to close more business in less time 
- One tactic that will drive hundreds of sales leads per year

Published in Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,417
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
82
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Jeffrey Gitomer’s Little Book Of Leadership Extra
    • Tactics to Attract Qualified Sales Leads
    Presented By: Chris Hamilton Sales Tip A Day www.SalesTipADay.com Kersten Kloss Refreshed IT www.RefreshedIT.com
  • 2. Agenda
    • Online
    • Offline - Real World
    • Tactics that can be used with your strategies
  • 3. Disclaimer
    • This is not a “how to” presentation but instead a “Possibilities” presentation
    • Not every thing - but a starting point
    • Not everything here works for everyone
  • 4. Purpose
    • Find Sales Leads
    • Generate Sales Leads
  • 5. Online
  • 6. Google
    • 71% of all searches
    • 40% are Local
    • 89% on the 1st page
    • 80% of all Google users do local searches
    • You Tube is 5 th most visited site and 2 nd most visited social networking site
  • 7. Google Statistics
    • In 40% of searches a location is used
    • 82% of people using a location in their phrase are in buy mode & either:
      • Browse the site
      • Contact the business
      • Or Leave
    • 33 people out of 100 will buy a product or service like yours if you are found on Google
  • 8. Google Places
    • Internet Yellow Pages
    • Potential 1st page ranking
    • Targeted Local Results
    • Emphasis for Google
    • Claim your listing today
    • Several key things need to be done to your listing
  • 9. Google Merchant
    • Sell Stuff online?
    • Have a retail location?
    • Great way to get high rankings
    • Now adding location results with quantities - Want it now!
  • 10. Google Alerts
  • 11. You Tube
    • 2nd largest search engine
    • Multiple dips - blog etc.
    • Keep video to 2 to 3 minutes
    • Keyword target
    • Location target
    • 53X more effective
    • “ How To” works well
  • 12. Online Video
    • Currently 69%
    • By 2013 - 90%
    • 80% vs. 10%/20%
    • Not the wave of the future - It’s the here and now!
    • Don’t wait to start
  • 13. Executives Online Frequency which US Executives view work related videos online Source: eMarketer.com
  • 14. Behaviour of Executives Source: eMarketer.com Behaviour of Executives after viewing online content
  • 15. Blogs
    • Google loves fresh content
    • Speak to your audience
    • Should write at least weekly
    • Industry thought leader
    • Use other forms to engage - Twitter Facebook etc.
  • 16. Commenting on Blogs
    • Great way to get noticed
    • Do not be “salesy”
    • Leave name and contact info
  • 17. Twitter
    • Use it to help engage
    • Push and pull
    • Target on keywords/location
    • Use to promote other areas - Blog, seminars events
  • 18. Twitter Advanced Search
  • 19. Social Networks
    • Facebook
    • LinkedIn
    • Flickr
    • Connect and Share
  • 20. SlideShare / Scrib’d
    • Upload Presentations
    • Upload video (SlideShare)
    • Include contact info
  • 21. Mobile Marketing
    • 97.2% of retailers do not use mobile coupons
    • 89.3% of retailers do not promote sales or specials
    • 27% of Americans who receive alerts go on to buy
    • Texts are viewed 70% to 100%
    • Mobile coupons are redeemed at 10X’s the rate of normal coupons
  • 22. Email Marketing
    • Use your existing clients
    • Get new clients from website
    • Targeted
    • Continual marketing
  • 23. The Math
    • 100 visitors per day
    • 2% sign up
    • 6% uptake on offers
    • Weekly newsletter or offer
    • 453 sales leads per year!
    Image: jscreationzs
  • 24. How to Capture Names
    • Give something of value
    • Top 10’s or lists
    • Educational based
    • Solve problems
    • Coupons
  • 25. WOM
    • Add This
    • Tell a Friend
    • Email links
  • 26. Social Netcasts
    • Your own TV station
    • Build Trust
    • Webinars suck
    • Add Social CRM
    • Deeper visibility
  • 27. Website Fixes - SEO
    • Simple to do
    • Meta description acts as advertisement
    • Titles & Keywords
    • Analytics
    • Flash is a killer
    • New Content
    • CONTACT FORM!!!!!!!
  • 28. Article Submission
    • Written article that can be picked up
    • Write a blog?
    • Submit twice
    • Articles get picked up
  • 29. Event Listing
    • Craigslist
    • Kijiji
    • LinkedIn
    • Facebook
    • EventBrite
    • Your website - Blast to world
  • 30. Press Releases
    • Promote events, new products, services
    • Free
    • Get high search engine results
  • 31. Your Email
    • Add information in your signature line
    • Promote products/services
    • Entice people to take action
  • 32. Purpose
    • Search results drive visitors
    • Visitors become prospects
    • Prospects become clients
  • 33. Real World
  • 34. Referrals
    • Ask
    • 40%+ vs. 2%
    • 18% for 66%
    • All built on trust
    • Referral programs on Customer correspondence
  • 35. Networking
    • Meetups
    • Chamber Events
    • Your own networking events
    • Go where the clients are
  • 36. Write a Book
    • Lulu
    • Small
    • Inexpensive 100/100 $6.80/ea
    • Be an industry leader
  • 37. Public Speaking
    • Lots of organizations are looking for speakers
    • Free to paid
    • Educational in nature
  • 38. Your Business Card
    • Are you using the back?
    • Is your card unique
    • Can you make it a coupon?
    • A Loyalty Card?
  • 39. Your Voicemail
    • Leave product information
    • Entice people with offer
    • Change frequently
    Image: Suat Eman
  • 40. Seminars
    • Hold a seminar
    • Educate people
    • Free or Paid
    • Educational in nature
  • 41. Customer Appreciate Event
    • Hold on a regular basis
    • Make it fun
    • Bring a friend
  • 42. Tell Everyone You Know
    • Let people know what you do
    • Get a 30 second pitch down
    • Make it grab attention
    • Practice
  • 43. News
    • HARO
    • Tv
    • Radio
    • Newspapers
    • Have a story
  • 44. The Point This is a marathon, not a sprint!
  • 45. Final Thought: Go Where The Fish Are
    • Figure out your ideal client
    • Go where they are
    • Give them value
    • Make them happy
    • Keep them for life
  • 46. Starting Point
  • 47. Upcoming Net Casts
    • For upcoming Net Casts:
    • http://salestipaday.com/webinars/
    • or
    • http://www.refreshedit.com/index.php/live
    • Email us to get receive updates of our weekly events
  • 48. Upcoming
    • Sales Boot Camp for Sales Leads
    Contact Chris to be included Chris@SalesTipADay.com
  • 49. Special Offer
    • 10% off services this week
    Contact Chris to find out more Chris@SalesTipADay.com
    • Includes:
    • Sales Portals
    • Marketing/Sales Plans
    • Business Coaching
  • 50. Contact Chris to get your copy Chris@SalesTipADay.com
  • 51. Thank You & Please Tell A Friend or 2
  • 52. How to Reach Us:
    • Kersten:
    • [email_address]
    • 403-775-6969 Ext. 2
    • Chris:
    • [email_address]
    • 403-775-6969 Ext. 1