How To Attract Sales Prospects - Tactics to Help Find Qualified Clients
Upcoming SlideShare
Loading in...5
×
 

How To Attract Sales Prospects - Tactics to Help Find Qualified Clients

on

  • 1,442 views

Jeffrey Gitomer Little Book of Leadership Extra Webcast - May 25...

Jeffrey Gitomer Little Book of Leadership Extra Webcast - May 25

Do you want to learn about numerous free or inexpensive tactics you can use to draw qualified sales leads to you?

On May 25th at 1 PM EST, Chris Hamilton from Sales Tip A Day and Kersten Kloss from Refreshed IT will show you a whole bunch of online and real world tactics you can use to attract potential clients.

In this web cast you will learn:

- What 1 thing influence 66% of all sales, yet only 18% of sales people and companies do
- How to book up to 20 X's more meetings
- How to find more qualified sales leads
- How to close more business in less time 
- One tactic that will drive hundreds of sales leads per year

Statistics

Views

Total Views
1,442
Views on SlideShare
1,403
Embed Views
39

Actions

Likes
1
Downloads
68
Comments
0

2 Embeds 39

http://salestipaday.com 38
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How To Attract Sales Prospects - Tactics to Help Find Qualified Clients How To Attract Sales Prospects - Tactics to Help Find Qualified Clients Presentation Transcript

  • Jeffrey Gitomer’s Little Book Of Leadership Extra
    • Tactics to Attract Qualified Sales Leads
    Presented By: Chris Hamilton Sales Tip A Day www.SalesTipADay.com Kersten Kloss Refreshed IT www.RefreshedIT.com
  • Agenda
    • Online
    • Offline - Real World
    • Tactics that can be used with your strategies
  • Disclaimer
    • This is not a “how to” presentation but instead a “Possibilities” presentation
    • Not every thing - but a starting point
    • Not everything here works for everyone
  • Purpose
    • Find Sales Leads
    • Generate Sales Leads
  • Online
  • Google
    • 71% of all searches
    • 40% are Local
    • 89% on the 1st page
    • 80% of all Google users do local searches
    • You Tube is 5 th most visited site and 2 nd most visited social networking site
  • Google Statistics
    • In 40% of searches a location is used
    • 82% of people using a location in their phrase are in buy mode & either:
      • Browse the site
      • Contact the business
      • Or Leave
    • 33 people out of 100 will buy a product or service like yours if you are found on Google
  • Google Places
    • Internet Yellow Pages
    • Potential 1st page ranking
    • Targeted Local Results
    • Emphasis for Google
    • Claim your listing today
    • Several key things need to be done to your listing
  • Google Merchant
    • Sell Stuff online?
    • Have a retail location?
    • Great way to get high rankings
    • Now adding location results with quantities - Want it now!
  • Google Alerts
  • You Tube
    • 2nd largest search engine
    • Multiple dips - blog etc.
    • Keep video to 2 to 3 minutes
    • Keyword target
    • Location target
    • 53X more effective
    • “ How To” works well
  • Online Video
    • Currently 69%
    • By 2013 - 90%
    • 80% vs. 10%/20%
    • Not the wave of the future - It’s the here and now!
    • Don’t wait to start
  • Executives Online Frequency which US Executives view work related videos online Source: eMarketer.com
  • Behaviour of Executives Source: eMarketer.com Behaviour of Executives after viewing online content
  • Blogs
    • Google loves fresh content
    • Speak to your audience
    • Should write at least weekly
    • Industry thought leader
    • Use other forms to engage - Twitter Facebook etc.
  • Commenting on Blogs
    • Great way to get noticed
    • Do not be “salesy”
    • Leave name and contact info
  • Twitter
    • Use it to help engage
    • Push and pull
    • Target on keywords/location
    • Use to promote other areas - Blog, seminars events
  • Twitter Advanced Search
  • Social Networks
    • Facebook
    • LinkedIn
    • Flickr
    • Connect and Share
  • SlideShare / Scrib’d
    • Upload Presentations
    • Upload video (SlideShare)
    • Include contact info
  • Mobile Marketing
    • 97.2% of retailers do not use mobile coupons
    • 89.3% of retailers do not promote sales or specials
    • 27% of Americans who receive alerts go on to buy
    • Texts are viewed 70% to 100%
    • Mobile coupons are redeemed at 10X’s the rate of normal coupons
  • Email Marketing
    • Use your existing clients
    • Get new clients from website
    • Targeted
    • Continual marketing
  • The Math
    • 100 visitors per day
    • 2% sign up
    • 6% uptake on offers
    • Weekly newsletter or offer
    • 453 sales leads per year!
    Image: jscreationzs
  • How to Capture Names
    • Give something of value
    • Top 10’s or lists
    • Educational based
    • Solve problems
    • Coupons
  • WOM
    • Add This
    • Tell a Friend
    • Email links
  • Social Netcasts
    • Your own TV station
    • Build Trust
    • Webinars suck
    • Add Social CRM
    • Deeper visibility
  • Website Fixes - SEO
    • Simple to do
    • Meta description acts as advertisement
    • Titles & Keywords
    • Analytics
    • Flash is a killer
    • New Content
    • CONTACT FORM!!!!!!!
  • Article Submission
    • Written article that can be picked up
    • Write a blog?
    • Submit twice
    • Articles get picked up
  • Event Listing
    • Craigslist
    • Kijiji
    • LinkedIn
    • Facebook
    • EventBrite
    • Your website - Blast to world
  • Press Releases
    • Promote events, new products, services
    • Free
    • Get high search engine results
  • Your Email
    • Add information in your signature line
    • Promote products/services
    • Entice people to take action
  • Purpose
    • Search results drive visitors
    • Visitors become prospects
    • Prospects become clients
  • Real World
  • Referrals
    • Ask
    • 40%+ vs. 2%
    • 18% for 66%
    • All built on trust
    • Referral programs on Customer correspondence
  • Networking
    • Meetups
    • Chamber Events
    • Your own networking events
    • Go where the clients are
  • Write a Book
    • Lulu
    • Small
    • Inexpensive 100/100 $6.80/ea
    • Be an industry leader
  • Public Speaking
    • Lots of organizations are looking for speakers
    • Free to paid
    • Educational in nature
  • Your Business Card
    • Are you using the back?
    • Is your card unique
    • Can you make it a coupon?
    • A Loyalty Card?
  • Your Voicemail
    • Leave product information
    • Entice people with offer
    • Change frequently
    Image: Suat Eman
  • Seminars
    • Hold a seminar
    • Educate people
    • Free or Paid
    • Educational in nature
  • Customer Appreciate Event
    • Hold on a regular basis
    • Make it fun
    • Bring a friend
  • Tell Everyone You Know
    • Let people know what you do
    • Get a 30 second pitch down
    • Make it grab attention
    • Practice
  • News
    • HARO
    • Tv
    • Radio
    • Newspapers
    • Have a story
  • The Point This is a marathon, not a sprint!
  • Final Thought: Go Where The Fish Are
    • Figure out your ideal client
    • Go where they are
    • Give them value
    • Make them happy
    • Keep them for life
  • Starting Point
  • Upcoming Net Casts
    • For upcoming Net Casts:
    • http://salestipaday.com/webinars/
    • or
    • http://www.refreshedit.com/index.php/live
    • Email us to get receive updates of our weekly events
  • Upcoming
    • Sales Boot Camp for Sales Leads
    Contact Chris to be included Chris@SalesTipADay.com
  • Special Offer
    • 10% off services this week
    Contact Chris to find out more Chris@SalesTipADay.com
    • Includes:
    • Sales Portals
    • Marketing/Sales Plans
    • Business Coaching
  • Contact Chris to get your copy Chris@SalesTipADay.com
  • Thank You & Please Tell A Friend or 2
  • How to Reach Us:
    • Kersten:
    • [email_address]
    • 403-775-6969 Ext. 2
    • Chris:
    • [email_address]
    • 403-775-6969 Ext. 1