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  • 6 X’s more costly to get a new client\nAsk to get them scheduled in \nMake it part of your DNA\n
  • 6 X’s more costly to get a new client\nAsk to get them scheduled in \nMake it part of your DNA\n
  • 6 X’s more costly to get a new client\nAsk to get them scheduled in \nMake it part of your DNA\n
  • 6 X’s more costly to get a new client\nAsk to get them scheduled in \nMake it part of your DNA\n
  • 18% of companies 65% of all sales\n
  • 18% of companies 65% of all sales\n
  • 18% of companies 65% of all sales\n
  • 18% of companies 65% of all sales\n
  • Or post its\nDo it on either side of your job\noffer a coupon\n
  • Or post its\nDo it on either side of your job\noffer a coupon\n
  • Or post its\nDo it on either side of your job\noffer a coupon\n
  • Or post its\nDo it on either side of your job\noffer a coupon\n
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  • Pick you demographics wisely\n
  • Pick you demographics wisely\n
  • Pick you demographics wisely\n
  • networking Group\n
  • networking Group\n
  • networking Group\n
  • networking Group\n
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  • 89% of internet users search online before they make a purchase\n73% of all searches involve a local product/service\n61% of local searches result in a purchase\n
  • 89% of internet users search online before they make a purchase\n73% of all searches involve a local product/service\n61% of local searches result in a purchase\n
  • 89% of internet users search online before they make a purchase\n73% of all searches involve a local product/service\n61% of local searches result in a purchase\n
  • 89% of internet users search online before they make a purchase\n73% of all searches involve a local product/service\n61% of local searches result in a purchase\n
  • 89% of internet users search online before they make a purchase\n73% of all searches involve a local product/service\n61% of local searches result in a purchase\n
  • 89% of internet users search online before they make a purchase\n73% of all searches involve a local product/service\n61% of local searches result in a purchase\n
  • Has a greater than 40 x’s ROI\nAlso see about collecting addresses for mailers\n
  • Has a greater than 40 x’s ROI\nAlso see about collecting addresses for mailers\n
  • Has a greater than 40 x’s ROI\nAlso see about collecting addresses for mailers\n
  • Has a greater than 40 x’s ROI\nAlso see about collecting addresses for mailers\n
  • Has a greater than 40 x’s ROI\nAlso see about collecting addresses for mailers\n
  • 70% to 100% open rate\ngreat reminder - reschedule\nAverage 20% to less than 5%\n
  • 70% to 100% open rate\ngreat reminder - reschedule\nAverage 20% to less than 5%\n
  • 70% to 100% open rate\ngreat reminder - reschedule\nAverage 20% to less than 5%\n
  • 70% to 100% open rate\ngreat reminder - reschedule\nAverage 20% to less than 5%\n
  • 70% to 100% open rate\ngreat reminder - reschedule\nAverage 20% to less than 5%\n
  • 65% of women make online appointments \nWomen account for 85% of all household decisions\nWhat are you doing to cater to this audience\n
  • 65% of women make online appointments \nWomen account for 85% of all household decisions\nWhat are you doing to cater to this audience\n
  • 65% of women make online appointments \nWomen account for 85% of all household decisions\nWhat are you doing to cater to this audience\n
  • 65% of women make online appointments \nWomen account for 85% of all household decisions\nWhat are you doing to cater to this audience\n
  • 65% of women make online appointments \nWomen account for 85% of all household decisions\nWhat are you doing to cater to this audience\n
  • 70% consumption with 80% recall Compared to 10% of 30%\nOffer your services and have a call to action\nOptimize your videos to get found locally\nShow YouTube & Google - Try it - YouTube is the second largest search engine online\n
  • 70% consumption with 80% recall Compared to 10% of 30%\nOffer your services and have a call to action\nOptimize your videos to get found locally\nShow YouTube & Google - Try it - YouTube is the second largest search engine online\n
  • 70% consumption with 80% recall Compared to 10% of 30%\nOffer your services and have a call to action\nOptimize your videos to get found locally\nShow YouTube & Google - Try it - YouTube is the second largest search engine online\n
  • 70% consumption with 80% recall Compared to 10% of 30%\nOffer your services and have a call to action\nOptimize your videos to get found locally\nShow YouTube & Google - Try it - YouTube is the second largest search engine online\n
  • 71% of people read online reviews before they make a purchase\nReviews on a site can increase conversion (think sales) by 20% or more\n7 out of 10 people that read online reviews share them with family/friends\n92% of people feel more confident of online reviews than by a sales person\nOnline Brand Reputation is huge - Look up your company online and see what’s being said\n\n
  • 71% of people read online reviews before they make a purchase\nReviews on a site can increase conversion (think sales) by 20% or more\n7 out of 10 people that read online reviews share them with family/friends\n92% of people feel more confident of online reviews than by a sales person\nOnline Brand Reputation is huge - Look up your company online and see what’s being said\n\n
  • 71% of people read online reviews before they make a purchase\nReviews on a site can increase conversion (think sales) by 20% or more\n7 out of 10 people that read online reviews share them with family/friends\n92% of people feel more confident of online reviews than by a sales person\nOnline Brand Reputation is huge - Look up your company online and see what’s being said\n\n
  • 71% of people read online reviews before they make a purchase\nReviews on a site can increase conversion (think sales) by 20% or more\n7 out of 10 people that read online reviews share them with family/friends\n92% of people feel more confident of online reviews than by a sales person\nOnline Brand Reputation is huge - Look up your company online and see what’s being said\n\n
  • 71% of people read online reviews before they make a purchase\nReviews on a site can increase conversion (think sales) by 20% or more\n7 out of 10 people that read online reviews share them with family/friends\n92% of people feel more confident of online reviews than by a sales person\nOnline Brand Reputation is huge - Look up your company online and see what’s being said\n\n
  • Why not get the new visitors to use your service\nCall to action on each page - Potentially a coupon\n
  • Why not get the new visitors to use your service\nCall to action on each page - Potentially a coupon\n
  • Why not get the new visitors to use your service\nCall to action on each page - Potentially a coupon\n
  • Why not get the new visitors to use your service\nCall to action on each page - Potentially a coupon\n
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  • Planning will increase success - Harvard Study 3% set written goals, 13% have goals 84% no goals the 3% earned 10 X’s more than the 97%\n
  • Planning will increase success - Harvard Study 3% set written goals, 13% have goals 84% no goals the 3% earned 10 X’s more than the 97%\n
  • Planning will increase success - Harvard Study 3% set written goals, 13% have goals 84% no goals the 3% earned 10 X’s more than the 97%\n
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Transcript

  • 1. 12 Ways to Double Your Sales - The Ultimate Guide ToService Business Marketing Chris Hamilton www.SalesTipADay.com Chris@SalesTipADay.com 1-877-782-2864
  • 2. 3 Assumptions Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 3. 3 Assumptions➡ You are a Service Business Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 4. 3 Assumptions➡ You are a Service Business➡ You Have Potential Repeat Business Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 5. 3 Assumptions➡ You are a Service Business➡ You Have Potential Repeat Business➡ You Have a Website Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 6. Offline / Real World Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 7. #1 Repeat Clients Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 8. #1 Repeat Clients➡ 6 X’s more costly to get a newclient compared to keeping an oldclient Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 9. #1 Repeat Clients➡ 6 X’s more costly to get a newclient compared to keeping an oldclient➡ Schedule the next visit at the timeof the current visit Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 10. #1 Repeat Clients➡ 6 X’s more costly to get a newclient compared to keeping an oldclient➡ Schedule the next visit at the timeof the current visit➡ Make this part of your corporateDNA and do it every day Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 11. #1 Repeat Clients ➡ 6 X’s more costly to get a new client compared to keeping an old client ➡ Schedule the next visit at the time of the current visit ➡ Make this part of your corporate DNA and do it every dayOne Last Point: Repeat Clients Spend 33% More Than New Customer Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 12. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 13. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 14. #2 ReferralsContact: Chris@SalesTipADay.com 1-877-782-2864
  • 15. #2 ReferralsAccording to the Word of Mouth Marketing Association - 65% of allsales are through word of mouth and referralsContact: Chris@SalesTipADay.com 1-877-782-2864
  • 16. #2 ReferralsAccording to the Word of Mouth Marketing Association - 65% of allsales are through word of mouth and referralsYet only 18% of companieshave a formalized referral programContact: Chris@SalesTipADay.com 1-877-782-2864
  • 17. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 18. #3 Info for NeighboursContact: Chris@SalesTipADay.com 1-877-782-2864
  • 19. #3 Info for NeighboursAs Easy As It Gets:Leave a door hanger, post itnote, flyer, etc. with yourmarketing message on theneighbours doors Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 20. #3 Info for NeighboursAs Easy As It Gets:Leave a door hanger, post itnote, flyer, etc. with yourmarketing message on theneighbours doorsMake sure you have a call toaction like a special offer or acoupon - Be sure to limit thetime Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 21. #3 Info for Neighbours As Easy As It Gets: Leave a door hanger, post it 70% of all note, flyer, etc. with your Home marketing message on theRenovators neighbours doors Business Make sure you have a call toComes From action like a special offer or aLawn Signs coupon - Be sure to limit the time Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 22. #4 New Sell / Up SellContact: Chris@SalesTipADay.com 1-877-782-2864
  • 23. #4 New Sell / Up Sell$ Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 24. #4 New Sell / Up Sell$ $ Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 25. #4 New Sell / Up Sell$ $ ✓ Bundle Offers Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 26. #4 New Sell / Up Sell$ $ ✓ Bundle Offers ✓ Offer Plans Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 27. #4 New Sell / Up Sell$ $ ✓ Bundle Offers ✓ Offer Plans ✓ New Services Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 28. #4 New Sell / Up Sell$ $ ✓ Bundle Offers ✓ Offer Plans ✓ New Services ✓ Buy 1 Get 1 Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 29. #4 New Sell / Up Sell$ $ ✓ Bundle Offers ✓ Offer Plans ✓ New Services ✓ Buy 1 Get 1 ✓ Limited Time Offer Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 30. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 31. #5 Direct MailerContact: Chris@SalesTipADay.com 1-877-782-2864
  • 32. #5 Direct Mailer Pick your mailer routes wiselyContact: Chris@SalesTipADay.com 1-877-782-2864
  • 33. #5 Direct Mailer Pick your mailer routes wiselyIn the 18 to 34 demographic thepreference for information froma direct mailer is 2 to 3 times thatof social media! Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 34. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 35. #6 Selling With Complimentary Companies Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 36. #6 Selling With Complimentary Companies ✓1 company per industry Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 37. #6 Selling With Complimentary Companies ✓1 company per industry ✓Offer special bundled packages Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 38. #6 Selling With Complimentary Companies ✓1 company per industry ✓Offer special bundled packages ✓Work Together as a Team Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 39. 1 More:Follow Up
  • 40. 1 More: Follow Up 60% of lost salesgo on to buy within a year
  • 41. 1 More: Follow Up 60% of lost sales go on to buy within a yearProper follow up is critical to getting the sale
  • 42. Online Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 43. The Numbers Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 44. The Numbers89% Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 45. The Numbers89% Of internet Users search online before they purchase Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 46. The Numbers89% Of internet Users search online before they purchase73% Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 47. The Numbers89% Of internet Users search online before they purchase Of all internet searches73% involve a local product/ service Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 48. The Numbers89% Of internet Users search online before they purchase Of all internet searches73% involve a local product/ service61% Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 49. The Numbers89% Of internet Users search online before they purchase Of all internet searches73% involve a local product/ service61% Of all local searches result in a purchase Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 50. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 51. #7 Email ListContact: Chris@SalesTipADay.com 1-877-782-2864
  • 52. #7 Email List@ Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 53. #7 Email List@ For every $1 spent on email marketing you get back $43.52 Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 54. #7 Email List@ For every $1 spent on email marketing you get back $43.52 Subscribers generate 34% more revenue Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 55. #7 Email List @ For every $1 spent on email marketing you get back $43.52 Subscribers generate 34% more revenue Always ask someone who bought from you to be added toyour email list - On average, 6% of email lists recipients buy or enquire on products or services - These are Free Sales Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 56. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 57. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 58. #8 Text Appointment Reminders Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 59. #8 Text Appointment Reminders Average missed appointment rate is greater that 20% Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 60. #8 Text Appointment Reminders Average missed appointment rate is greater that 20% Text Messages are opened between 70% and 100% of the time Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 61. #8 Text Appointment Reminders Average missed appointment rate is greater that 20% Text Messages are opened between 70% and 100% of the timeText Reminders can help reduce missed appointments to less than 5% and gain additional revenue Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 62. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 63. #9 Online Appointments Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 64. #9 Online Appointments Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 65. #9 Online Appointments 65% of all women make online appointments Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 66. #9 Online Appointments 65% of all women make online appointments 85% of all household decisions are made by women Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 67. #9 Online Appointments 65% of all women make online appointments 85% of all household decisions are made by women Capture a whole new revenue stream Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 68. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 69. #10 Video Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 70. Video is 70%+ of the#10 Video consumption online Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 71. Video is 70%+ of the#10 Video consumption online A strong video is remembered 8 X’s more than written information and 4 X’s more than audio Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 72. Video is 70%+ of the#10 Video consumption online A strong video is remembered 8 X’s more than written information and 4 X’s more than audio Optimized Video has a 50 X’s greater chance of getting on Googles First page Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 73. Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 74. #11 Online Reviews and Testimonials Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 75. #11 Online Reviews and Testimonials 71% of people read an online review before a purchase Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 76. #11 Online Reviews and Testimonials 71% of people read an online review before a purchase Reviews on a website can increase sales by 20% & More Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 77. #11 Online Reviews and Testimonials 71% of people read an online review before a purchase Reviews on a website can increase sales by 20% & More 7 out of 10 people that read online reviews share them with family/friends Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 78. #11 Online Reviews and Testimonials 71% of people read an online review before a purchase Reviews on a website can increase sales by 20% & More 7 out of 10 people that read online reviews share them with family/friends 92% of people feel more confident of online reviews than by a sales person Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 79. #12 New VisitorsOnly 2%to 3% ofvisitors willcontact you Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 80. #12 New Visitors New visitors come to your site and leaveOnly 2%to 3% ofvisitors willcontact you Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 81. #12 New Visitors New visitors come to your site and leaveOnly 2%to 3% of Entice a portion withvisitors an offer willcontact you Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 82. #12 New Visitors New visitors come to your site and leaveOnly 2%to 3% of Entice a portion withvisitors an offer willcontact Have a call to action on you each page Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 83. #12 New Visitors New visitors come to your site and leaveOnly 2%to 3% of Entice a portion withvisitors an offer willcontact Have a call to action on you each page Get New Sales Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 84. How To Double Your Sales Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 85. How To Double Your Sales✓ Assume you have 1000 clients/year Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 86. How To Double Your Sales✓ Assume you have 1000 clients/year✓ Repeats - get 50% for 500 repeat customers Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 87. How To Double Your Sales✓ Assume you have 1000 clients/year✓ Repeats - get 50% for 500 repeat customers✓ Referrals - 25% x 2 @15% close 75 Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 88. How To Double Your Sales✓ Assume you have 1000 clients/year✓ Repeats - get 50% for 500 repeat customers✓ Referrals - 25% x 2 @15% close 75✓ Door Hangers - 2000 @ 15% close 300 Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 89. How To Double Your Sales✓ Assume you have 1000 clients/year✓ Repeats - get 50% for 500 repeat customers✓ Referrals - 25% x 2 @15% close 75✓ Door Hangers - 2000 @ 15% close 300✓ Text Reminders - 15% gain - 150 Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 90. How To Double Your Sales✓ Assume you have 1000 clients/year✓ Repeats - get 50% for 500 repeat customers✓ Referrals - 25% x 2 @15% close 75✓ Door Hangers - 2000 @ 15% close 300✓ Text Reminders - 15% gain - 150✓ 1025 additional clients for next year Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 91. One More: Radius Marketing http://www.flickr.com/photos/hlkljgk/2427922318/Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 92. Text “Chris” to 313131And One More: Text Messages Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 93. ✓Increase Quotes Up to 325% Text “Chris” to 313131And One More: Text Messages Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 94. ✓Increase Quotes Up to 325% Text “Chris” to 313131 ✓#1 Use for Text Marketing is for InfoAnd One More: Text Messages Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 95. ✓Increase Quotes Up to 325% Text “Chris” to 313131 ✓#1 Use for Text Marketing is for Info ✓70% of all mobile searches result in an action within 1 hourAnd One More: Text Messages Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 96. Last Thoughts Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 97. Last Thoughts✓ Set Goals and Plan Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 98. Last Thoughts✓ Set Goals and Plan✓ Always thank your customers Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 99. Last Thoughts✓ Set Goals and Plan✓ Always thank your customers✓ Marketing is not a one time - it’s a continual Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 100. Marketing Solutions Starting at $30/month Our Offers Including: Marketing Strategies Video Text Marketing Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 101. Want to learn hundreds of more tactics? Contact Me To See How I Can Help: Chris Hamilton chris@salestipaday.com 1-877-782-2864 Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 102. Go to www.SalesTipADay.comfor Daily Sales and Marketing Tips Contact: Chris@SalesTipADay.com 1-877-782-2864
  • 103. Next Event: How to Use Twitter The Proper Way for Marketinghttp://salestipaday.com/the-ultimate-twitter-marketing- guide-download/