Content Marketing to the Rescue!
It HELPs prospects find your business
Every piece of content on your website is an opportunity. Possible customers searching the internet will find your input, and if it’s helpful,
your product may ultimately spark their interest. To become more visible to prospects, develop a blog, publish an email newsletter, and
share content via a multitude of media (i.e. Slideshare, guest posts, publications, comments). These will gather attention and drive up
your SEO to make you more easily noticed in Google searches.
It Creates Personal RelaTionships
By writing articles aimed specifically at your customer market, you’re producing information that is valuable to them. In turn, they’re
being exposed to your website, generating more leads for you. Customers are also more likely to buy from a person or business they
trust. If you’re helping them for free via blogs or emails, you’ve already established yourself as knowleadgable.
THE MORE CONTENT, THE BETTER
In a HubSpot blog, it was revealed that businesses with websites with 401 to 1000 pages get 6 times more leads than those with 51 to
100 pages. Of course you can’t publish meaningless blog posts everyday and then wonder why you aren’t generating leads. Building a
large site full of juicy content will provide strong opportunities to expand your customer base.
IT PROVIDES A SOLID MARKETING FOUNDATION
Developing strong published content builds your brand and can set you apart from your competitors. Creating a blog gives you
opportunities to share content in many forms. Expand from text to infographics, videos, and guest posts. After establishing your
presence, you can also self promote when you release new products or services.