Sincere Vs. Insincere Sales

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Sincere Vs. Insincere Sales

  1. 1. SALES PROFILES SINCERE vs. INSINCERE What traits make a salesman outstanding? EMPATHY This salesman leads with empathy. He doesn’t just understand the work, he understands the people. By establishing trust with clients, he makes informed decisions and develops strong relationships. INTENT TO HELP He doesn’t bring an intent to help. Instead, he’s pushy about his product. There’s no emphasis on how he can help you improve your business. And therefore no real value here. PERSPECTIVE He looks at everything from the client’s perspective. By identifying and communicating how he can best help individual problems, tailored solutions are reached. UNDERSTANDING There’s no real understanding of the client. He doesn’t take the time to get to know prospects or their businesses. Lack of research makes him seem apathetic toward the prospect. SIMPLICITY He keeps things easy and simple. By paying attention in meetings, responding quickly to emails and phone calls, and taking note of details, he removes hassle and complexity from the customer’s life. Be this guy. LISTENING He blabbers on and on about his product or service, but not once does he let the client share their position. His generic sales pitch doesn’t strike a chord with individuals to match their needs. Simply put, he doesn’t listen. Not this one. SELL WITH SINCERITY Be genuine. Build relationships. Provide value.

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