1. In what ways does your media product use, develop, or challenge forms and conventions of real media products?
For our media production we decided to create a newsoap opera. As a group we had to do thoroughresearch into the genre of soap operas and comparethe similarities and differences between differentsoaps. We also looked into the forms and conventionsin soap operas.The main soap operas we looked at were Eastenders,Corronation street and Hollyoaks.
We each did a textual analysis on a soap to help usfurther understand the conventions seen within soaps.From our research we decided to create a soap whichwas both social realist and light entertainment, this issimilar to Hollyoaks.We wanted a soap which would appeal to our targetaudience by being interesting and dramatic but in alight hearted way.
For example at the partyscene we see a close upshot of Luke, played byDavid Garcia, smiling, then itflashes back to him beingvioelent towards hisgirllfriend. Abuse issoemthing that teenagerscan go through but it is notwidely talked about.We wanted to show any teeangers that are affected byissues like abuse , that it can be dealth with and that thereare other people in similar positions.
Some of the othercharacters we see in ourtrailer is someone doingcocaine, drugs are oftenused among teenagers soteenagers could relate.As our target audience is 16-34 year olds we thought thesetting of it in a universitywould be effective as ouraudience will either be lookingto go to university, be atuniversity or recently left, thiswill help attract our audienceby it being in a setting that themajority will be able to relateto easily.
We will have more than one trailer and each trailer willshow different characters and their storylines. Thisway we can also target the different trailers at differentaudiences e.g. male and females, teenagers andyoung adults.
For our stock characters we used the typicalconventional characters that you would find in any soap,but to make sure our audience didn’t think that we hadjust copied characters from other soaps we challangedthem too. The charcters which had the main storylinesat the moment were highlighted in our trailer by focusingon their faces and someitims with a flash back to whatthere life is like.