Marketing Plan

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Marketing Plan

  1. 1. WHO IS OUR AUDIENCE?We feel our target audience would be: Middle Aged People Possibly with children aged twelve and upwards Interested in the world around them
  2. 2. WHO ELSE DO WE FEEL MIGHT WATCH?Our sub- target audience would be: Teenaged People Who are interested in how they are perceived Possibly not within the current stereotype
  3. 3. HOW WILL WE CAPTURE THE INTEREST OF OUR AUDIENCE?For our print work we will use: Images associated with stereotypes of youths - this indicates to the audience exactly what the documentary is about Contrasting images of counter stereotypes - this will show we are challenging the stereotypes and not just presenting them Channel 4 print work essentials - so the public know where they can see it.

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