Magazine ownership   does it matter?
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Magazine ownership does it matter?

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Magazine ownership   does it matter? Magazine ownership does it matter? Presentation Transcript

  • Magazine publishing in the UKWHO OWNS THE UK MAGAZINEINDUSTRY?
  • Who owns British magazines?
  • Who owns British magazines?
  • Who owns British magazines?
  • Does it matter? Titles0 10 20 30 40 50
  • Does it matter? Titles 2% 10% 4% 150 other 10% publishers 51% 4% 8% 2% 8% 1%
  • Does it matter? Circulation0 1000000 2000000 3000000 4000000 5000000 6000000 70000
  • Does it matter? Circulation 1% titles 150 other 5% circ publishers 51% titles 11% circ 10% titles 22% circ 8% titles 12% circ 2% titles 5% circ2% titles/circ 8% titles 4% titles 4% circ 13% circ 10% titles 4% titles 23% circ 3% circ
  • Does it matter? Circulation• 21 titles: 4% of UK market• Titles include Cosmo, Men’s Health, Company, Elle• 13% of the circulation• Around 20 major websites including Sugarscape.co.uk• 30 newspapers, 2 radio stations, 30 TV Channels, 3 online channels
  • Does it matter? CompetitionTried to buy EMAP (Empire, Kerrang!) in 2009 for£700m; Bauer paid £1.1bnBought Hachette Filippachi in March 2010Closed two of its own titles: She andCosmopolitan Bride.
  • Does it matter? Competition
  • How works Created 30 years ago. Distributes to over 80 countries worldwide. Heart and Condé Nast avoid paying outside company to distribute their magazines. Also carries out market research Developed EDP technologies (Electronic Data Processing), allowing analysis (through barcodes and credit cards) of  what people buy with their magazines (chocolate etc.)  where they buy  who is buying
  • Does foreign control matter?
  • Does it matter: local content
  • Does it matter: local content
  • Does it matter: local content
  • Does it matter: local content
  • Does it matter: local content
  • Does it matter: local content
  • Does it matter: local content
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Synergy
  • Does it matter: Convergence
  • Does it matter: Convergence
  • Does it matter: Convergence
  • Does it matter: Convergence
  • Does it matter: Convergence
  • Does it matter: Convergence
  • Does it matter: AudienceABC1, “fashionable, fun,confident with keyinterests in shopping,beauty, and relationships.18-35, core 20-25.” (Hearst UK)USED to be biggest sellingUK women’s monthly(450,000 sales per month).Now 375,000 - behindGood Housekeeping,Glamour etc.
  • Does it matter: Audience£375,000 sales >£1m per issueAd costs £18,000 to£25,000 per page. >£1m per issue as well
  • Does it matter: Audience