Magazine ownership does it matter?

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Magazine ownership does it matter?

  1. 1. Magazine publishing in the UKWHO OWNS THE UK MAGAZINEINDUSTRY?
  2. 2. Who owns British magazines?
  3. 3. Who owns British magazines?
  4. 4. Who owns British magazines?
  5. 5. Does it matter? Titles0 10 20 30 40 50
  6. 6. Does it matter? Titles 2% 10% 4% 150 other 10% publishers 51% 4% 8% 2% 8% 1%
  7. 7. Does it matter? Circulation0 1000000 2000000 3000000 4000000 5000000 6000000 70000
  8. 8. Does it matter? Circulation 1% titles 150 other 5% circ publishers 51% titles 11% circ 10% titles 22% circ 8% titles 12% circ 2% titles 5% circ2% titles/circ 8% titles 4% titles 4% circ 13% circ 10% titles 4% titles 23% circ 3% circ
  9. 9. Does it matter? Circulation• 21 titles: 4% of UK market• Titles include Cosmo, Men’s Health, Company, Elle• 13% of the circulation• Around 20 major websites including Sugarscape.co.uk• 30 newspapers, 2 radio stations, 30 TV Channels, 3 online channels
  10. 10. Does it matter? CompetitionTried to buy EMAP (Empire, Kerrang!) in 2009 for£700m; Bauer paid £1.1bnBought Hachette Filippachi in March 2010Closed two of its own titles: She andCosmopolitan Bride.
  11. 11. Does it matter? Competition
  12. 12. How works Created 30 years ago. Distributes to over 80 countries worldwide. Heart and Condé Nast avoid paying outside company to distribute their magazines. Also carries out market research Developed EDP technologies (Electronic Data Processing), allowing analysis (through barcodes and credit cards) of  what people buy with their magazines (chocolate etc.)  where they buy  who is buying
  13. 13. Does foreign control matter?
  14. 14. Does it matter: local content
  15. 15. Does it matter: local content
  16. 16. Does it matter: local content
  17. 17. Does it matter: local content
  18. 18. Does it matter: local content
  19. 19. Does it matter: local content
  20. 20. Does it matter: local content
  21. 21. Does it matter: Synergy
  22. 22. Does it matter: Synergy
  23. 23. Does it matter: Synergy
  24. 24. Does it matter: Synergy
  25. 25. Does it matter: Synergy
  26. 26. Does it matter: Synergy
  27. 27. Does it matter: Synergy
  28. 28. Does it matter: Synergy
  29. 29. Does it matter: Synergy
  30. 30. Does it matter: Synergy
  31. 31. Does it matter: Convergence
  32. 32. Does it matter: Convergence
  33. 33. Does it matter: Convergence
  34. 34. Does it matter: Convergence
  35. 35. Does it matter: Convergence
  36. 36. Does it matter: Convergence
  37. 37. Does it matter: AudienceABC1, “fashionable, fun,confident with keyinterests in shopping,beauty, and relationships.18-35, core 20-25.” (Hearst UK)USED to be biggest sellingUK women’s monthly(450,000 sales per month).Now 375,000 - behindGood Housekeeping,Glamour etc.
  38. 38. Does it matter: Audience£375,000 sales >£1m per issueAd costs £18,000 to£25,000 per page. >£1m per issue as well
  39. 39. Does it matter: Audience

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