Conde nast


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Conde nast

  1. 2. LIFE STYLE MAGAZINES Vanity Fair GQ Vogue HOME FOOD FASHION NEWYORK 1909 United States
  2. 3. <ul><li>27 Websites </li></ul>27 Apps 18 Consumer Magazines
  3. 4. Fashion and Lifestyles Vogue W Glamour Teen Vogue Lucky GQ
  4. 5. Technology Wired Ars Technica Reddit
  5. 6. Food Epicurious Gourmet Live Bon Appetit
  6. 7. Golf Golf Digest Golf World
  7. 8. Culture Vanity Fair The New Yorker
  8. 9. Perspectives <ul><li>Condé Nast behold ownership over a large variety and quantity of well known, popular magazines. </li></ul><ul><li>By a large company having ownership, people may be more inclined to purchase because of the brand name. </li></ul><ul><li>All of the magazine titles are clear and strictly relevant to their genre, without much cross-pollination. </li></ul>
  9. 10. Audience <ul><li>Money </li></ul><ul><li>Male, Female? </li></ul><ul><li>Age </li></ul><ul><li>Hobbies/ Intrests </li></ul><ul><li>Area </li></ul><ul><li>Country </li></ul>
  10. 11. Date Company Business Country Value December 30, 1987 Signature Magazine Magazine          United States — November 30, 1988 Woman Magazine          United States $10,000,000 June 25, 1990 Cook's Magazines          United States — April 22, 1992 K-III Magazines-Magazine Sub Subscriber lists          United States — April 20, 1993 Knapp Communications Magazines          United States $175,000,000 June 12, 1998 Wired Magazine Magazines          United States $90,000,000 December 1, 1999 Fairchild Publications Magazines and newspapers          United States $650,000,000 September 5, 2001 Johansens Accommodation guides          United States — February 28, 2002 Modern Bride Group Magazines          United States $52,000,000 March 28, 2002 Ideas Publishing Group Publishing          United States — July 11, 2006 Lycos Inc-Wired News Online news          United States $25,000,000 July 20, 2006 Nutrition Data Internet service provider          United States — October 31, 2006 Reddit Online News          United States — April 23, 2008 SFO*Media Web sites          United States — May 20, 2008 Ars Technica Web sites          United States —
  11. 12. History Condé Montrose Nast launched his magazine empire in 1909 with the purchase of Vogue, which was first created in 1892 as a New York weekly journal of society and fashion news. At first, Mr. Nast published the magazine under Vogue Company and didn’t incorporate Condé Nast Publications until 1923. In 1959, Samuel I. Newhouse, bought a controlling interest in Condé Nast, merging it with the privately held holding company Advance Publications. His son, S.I. Newhouse, Jr., became chairman of Condé Nast in 1975. In August 1999, Condé Nast purchased Fairchild Publications. One of Condé Nast's oldest titles, the American edition of House and Garden, ceased publication after the December 2007 issue. On October 31, 2006, Condé Nast acquired the content aggregation site Reddit, which was later spun off as a wholly owned subsidiary in September 2011. In July 2010, Robert Sauerberg became Condé Nast’s president, ushering in a new era less reliant on print adverting and increasingly focused on the development of digital platforms, innovative products and new marketing services to generate revenue. In May 2011, Condé Nast was the first major publisher to deliver subscriptions for the iPad, starting with The New Yorker; the company has since rolled out iPad subscriptions for nine of its titles. In the same month, Next Issue Media, a joint venture formed by five U.S. publishers including Condé Nast, announced subscriptions for Android devices, initially available for the Samsung Galaxy Tab. In June 2011, Condé Nast announced that it would relocate its headquarters to One World Trade Center in 2015. In September 2011, Condé Nast said it would offer 17 of its brands to the Kindle Fire, Amazon’s answer to Apple’s iPad.