ASK THE HARD, OFF-THE-WALL QUESTIONS.
Oﬀ-the-wall questions are the fastest way
to "trusted-advisor" status.
Exhaust a line of questing at noisome to get the prospect to
open up until they essentially get to a point where they unlock
the keys to the kingdom. They will tell you exactly what they
need , their problems. and their pains.
TEST IT UNTIL IT BREAKS.
What do you need to start (succeed in) a business?
Three simple things: know your product better than
anyone. Know your customer, and have a burning desire