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Turn Insight Into Action: Listen to What's Being Said About Your University
 

Turn Insight Into Action: Listen to What's Being Said About Your University

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Do you know what people are saying about your university or college on social media? Interested in learning more about how effective social media management is transforming education? Learn how ...

Do you know what people are saying about your university or college on social media? Interested in learning more about how effective social media management is transforming education? Learn how universities and colleges are leveraging social media to drive recruitment efforts, improve the student experience, enhance on-campus communications, and more.

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    Turn Insight Into Action: Listen to What's Being Said About Your University Turn Insight Into Action: Listen to What's Being Said About Your University Presentation Transcript

    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Tuesday, June 25, 2013 Wayne State University Detroit, MI Higher Education Summit
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Presented by @LizBabiak Turn Insight Into Action. Listen to What’s Being Said About Your University. 000
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Agenda — Algonquin College + Social Media — The Next Level — Drilling Down: Recruitment + Admissions — Current Students — Captivating Content — Improving the Student Experience — Taking the Leap
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Let’s get on the same page… Social Media is web- and mobile-based platforms that support interactive dialogue. Users join online communities to share information and ideas (content).
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Algonquin College —  Ottawa, Ontario —  18,000 full-time students —  36,000 part-time students —  165+ programs
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. My Role @ Algonquin — Manage primary social media accounts — Develop social media guidelines — Enhance our social media strategy — Cultivate social media resources — Host social media learning sessions — Coach individuals, teams and departments
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Social Media @ Algonquin — Started engaging on Twitter in 2008 — Facebook and more in 2009 + 2010 — Recognized as top Canadian College and 8th PSE on Klout.com in 2011 + 2012 — Decentralized social media account model
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Our Social Media Accounts Facebook Pages YouTube Channels Twitter Accounts 107040 30 LinkedIn Groups
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Our Main Social Media Accounts 4,400+ Page Followers 2,400+ in Alumni Group 209,000 views
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Our Main Social Media Accounts 5,000-8,000 social media interactions each month (Tweets, Retweets, Facebook Stories)
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED.
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED.
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Tools of the Trade — AC has been using Salesforce since 2008 — Implemented for Recruitment in 2010 — Marketing Cloud since January 2013 — Radian6: Listen + Engage — BuddyMedia: Publish, Inspire + Measure
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Why take Social Media to the next level?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. With the Marketing Cloud, we’re able to… — Listen — Engage — Learn — Measure — Repeat
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. What does that mean? We’re able to… — Join conversations — Engage with future + current students, employees, the community at large, and other stakeholders — And…
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Build a like-minded, helpful community to tell + participate in the Algonquin Story
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. How did we get started?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. We cut through the clutter… Algonquin Park Algonquin, Illinois Algonquin Books Algonquin First Nations Algonquin Middle School Algonquin College The Algonquin Hotel Algonquin Young Readers Algonquin Round Table Algonquin Commons
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. … then turned up the volume and Listened:
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Admissions Recruitment Exams + Projects Alumni Student + Staff Successes Residence Campus Eateries Physical + Digital Infrastructure Student Life @ Algonquin … then turned up the volume and Listened:
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Admissions Recruitment … then turned up the volume and Listened:
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. —  615 mentions on this topic in Feb/March —  Opportunity to join the conversation + influence decisions —  Congratulate prospective students + dig deeper —  Build relationships Drilling Down: Recruitment + Admissions
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Listening: Recruitment + Admissions — Offers of admission sent in February + March
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Listening: Recruitment + Admissions — “accepted” Proud Parent Kudos from a friend Future student?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Listening: Recruitment + Admissions — “accepted” Future student? Potential brand advocate? Extra Nurturing?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Engagement: Recruitment + Admissions
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Learning: Recruitment + Admissions — Conversation Spikes Offers sent for most programs Offers sent for highly competitive programs
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Demonstrate Social Media’s Power • Facebook • Twitter Social Media • Forms • Events Lead Capture • Applicant • Student Nurturing
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. What about current students?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Enhancing On-Campus Communications — Answer burning questions — Aggregate information and stories from across the College — Facilitate sharing — Reinforce messages
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Learning From the Cycle Term Start First Projects + Tests Midterms Projects + Tests Exams When and where are the big conversations taking place?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. What about current students?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. What about current students?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. What about current students?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED.
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Workflow Warrior •  Organize and schedule content •  Approve posts from other users •  Post to multiple accounts •  Track engagement
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Improving the Student Experience — Students know they can turn to social media for timely help — Facebook and Twitter = conduits to more information + other contacts — Reinforce important dates + activities — Celebrate College successes + partnerships — Forge lasting connections
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Identifying Areas for Improvement — Recurring challenges — Unclear processes — Missing information
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Identifying Areas for Improvement Wireless problems
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Demonstrate Social Media’s Power • Facebook • Twitter Social Media • Student Services • Administration + more College Services • Engaged, empowered students Graduation
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Wireless Service Action Plan — Ensure students know how and where to get help — Ask them to identify “Dead Zones” — Develop screencasts — Communicate progress
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Leaping to the Next Level…
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. What Does It Take? — Clear social media strategy + roles — Define your priorities — Invest time in training + Topic Profiles — Take baby steps à you’ll still be amazed
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. How can you inspire your community? — What are they asking about? — How can you solve their problems? — How can you celebrate together?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. Questions?
    • HIGHER EDUCATION SUMMIT ’13: ENGAGE. TRANSFORM. SUCCEED. @LizBabiak Social Media Community Officer, @AlgonquinColleg babiakl@algonquincollege.com