Building Engaged Communities
December 2013
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
Two Ways to Ask Questions…
•  Use question box on webinar
•  Tweet questions with
#connectednonprofit

To be contacted by ...
Today’s Presenters

Brian Komar

VP, Marketing,
Salesforce.com
Foundation

Derek Bennett

Chief of Staff,
Iraq and Afghani...
Agenda

1

Introductions

2

Iraq & Afghanistan Veterans of America

3

The Sierra Club

4

Demo

5

Q&A
%
1

530,000+

Time • Equity • Product

Hours Service

$53M+

20,000

Grants

Nonprofit
organizations
Become A Connected Nonprofit
Transform Your Community. Prove your Impact.

Connected

Connected

Employees

Connected

Pro...
Trends Of The Leading Nonprofit Innovators…
Serve

Case Management

Call Centers &
1-800 Hotlines

Innovate

Engage

Teach...
Derek Bennett
Iraq & Afghanistan Veterans of America
@dhb00
IAVA Overview
VISION:
An empowered generation of veterans who provide sustainable
leadership in their communities.
MISSION...
Post 9/11 Veterans: Less Geographic
Density, Younger

IAVA’s Average Member1
• Male (89%)
• 26-30 years old (33%)
• Iraq W...
5	
  Most	
  Common	
  Injuries	
  
How	
  to	
  address	
  
without	
  increasing	
  
stigma?	
  	
  

"We’ve	
  got	
  y...
I. IAVA Overview
IAVA’s Model
In Action:
The Veteran
Member
Engagement
Experience
Several key
points that we
rely on
Sales...
Connec1ng	
  Veterans	
  On	
  and	
  Off	
  Line	
  

Our	
  Challenge:	
  
Connecting	
  veterans	
  
with	
  the	
  ‘Sea...
Upda1ng	
  Our	
  Online	
  Community	
  
Successful	
  Beta:	
  Integra1ng	
  Key	
  Experiences	
  

Leverages	
  
Communities	
  
platform	
  to	
  drive	
  
new...
Expanding	
  Features	
  on	
  the	
  	
  2014	
  Roadmap	
  
Ques1ons?	
  

"We’ve got your back"
Chris Thomas
The Sierra Club
@cxthom
Digital	
  Strategies	
  

We	
  Draw	
  Crowds	
  

2.2m	
  reachable	
  on	
  our	
  lists	
  
6m	
  annual	
  ac3ons	
 ...
Digital	
  Strategies	
  

We	
  Need	
  to	
  Build	
  a	
  Movement	
  

While	
  we	
  enjoy	
  aGri3on	
  rates	
  low...
Challenges	
  

Rela1onships	
  

Haven’t	
  translated	
  our	
  unique	
  ability	
  to	
  nurture	
  and	
  sustain	
  ...
Crea3ng	
  the	
  Bridge	
  

PlaUorm	
  

Offline	
  

Bringing	
  It	
  	
  
All	
  Together	
  
‣  The	
  power	
  of	
  ...
Demo: Chuck Mortimore
VP, Product Management
salesforce.com
Q&A
Sierra Club and IAVA Build Engaged Communities
Sierra Club and IAVA Build Engaged Communities
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Sierra Club and IAVA Build Engaged Communities

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At their best, communities are places where we make connections and share knowledge, stories and support. They are places where we both grow, learn and become something greater than we were. And while communities historically have been based largely around geography, today social, mobile and cloud technologies are changing how and where communities are formed and how people relate and connect to fulfill their goals.

Join us to learn how Salesforce Communities can help you better engage with your volunteers, members, supporters, employees and more. Discover how Iraq and Afghanistan Veterans of America is using Communities to build the modern veteran's hall. And dive into The Sierra Club's vision for engaging their community online to catalyze action to protect the environment.

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Sierra Club and IAVA Build Engaged Communities

  1. 1. Building Engaged Communities December 2013
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Two Ways to Ask Questions… •  Use question box on webinar •  Tweet questions with #connectednonprofit To be contacted by a nonprofit specialist, email events@salesforcefoundation.org
  4. 4. Today’s Presenters Brian Komar VP, Marketing, Salesforce.com Foundation Derek Bennett Chief of Staff, Iraq and Afghanistan Veterans of America Chris Thomas Chuck Mortimore Chief Innovation Officer The Sierra Club VP, Product Management salesforce.com
  5. 5. Agenda 1 Introductions 2 Iraq & Afghanistan Veterans of America 3 The Sierra Club 4 Demo 5 Q&A
  6. 6. % 1 530,000+ Time • Equity • Product Hours Service $53M+ 20,000 Grants Nonprofit organizations
  7. 7. Become A Connected Nonprofit Transform Your Community. Prove your Impact. Connected Connected Employees Connected Programs Partners Executive Director Finance Communications Research Outreach Development Connected Supporters New Media Volunteers Connected Community
  8. 8. Trends Of The Leading Nonprofit Innovators… Serve Case Management Call Centers & 1-800 Hotlines Innovate Engage Teaching & Learning Programs Email Marketing Mobile Field Reporting Social Media Engagement Empower Support Social Intranet Staff & Volunteer Hubs Affiliate Services Legislation & Policy Tracking Social Recruiting Global Development Programs Data-driven Websites Partner Communities Constituent & Donor Management Member Communities Training Services Fundraising Grants & Portfolio Management Events Management & Ticketing Nonprofit Impact improved efficiency improved effectiveness improved ability to achieve mission
  9. 9. Derek Bennett Iraq & Afghanistan Veterans of America @dhb00
  10. 10. IAVA Overview VISION: An empowered generation of veterans who provide sustainable leadership in their communities. MISSION: IAVA’s mission is to improve the lives of Iraq and Afghanistan veterans and their families. PROGRAM AREAS Health Education Employment Community   PROGRAM TYPES Assistance Advocacy Awareness   "We’ve  got  your  back"   10  
  11. 11. Post 9/11 Veterans: Less Geographic Density, Younger IAVA’s Average Member1 • Male (89%) • 26-30 years old (33%) • Iraq War Vet (68%) • Served in the Army (68%) • Student (37%) • Has a Civilian Job (36%) • Married w/ children (40%) • Homeowner(45%) • Political independent (35%) • Registered to vote (90%) "We’ve  got  your  back"   1.  Based  on  2013  Annual  Member  Survey  Data,  February  2013,  n=  4,104   11  
  12. 12. 5  Most  Common  Injuries   How  to  address   without  increasing   stigma?     "We’ve  got  your  back"    
  13. 13. I. IAVA Overview IAVA’s Model In Action: The Veteran Member Engagement Experience Several key points that we rely on Salesforce "We’ve  got  your  back"   13  
  14. 14. Connec1ng  Veterans  On  and  Off  Line   Our  Challenge:   Connecting  veterans   with  the  ‘Sea  of   Goodwill’  in  the   country  and  to  each   other     Our  Solution:     A  digital  distribution   system  
  15. 15. Upda1ng  Our  Online  Community  
  16. 16. Successful  Beta:  Integra1ng  Key  Experiences   Leverages   Communities   platform  to  drive   new  engagement:     •  ConQidential   forums   •  Connection  to   resources   •  Rucksack   integration   •  Event   Integration   •  Peer   ConQirmation   •  Single  sign-­‐in   •  Connection  to   supporters        
  17. 17. Expanding  Features  on  the    2014  Roadmap  
  18. 18. Ques1ons?   "We’ve got your back"
  19. 19. Chris Thomas The Sierra Club @cxthom
  20. 20. Digital  Strategies   We  Draw  Crowds   2.2m  reachable  on  our  lists   6m  annual  ac3ons  across  campaigns  and  poli3cs   $3m  annual  fundraising  online   40K  show  up  for  rallies   218K  on  Facebook    
  21. 21. Digital  Strategies   We  Need  to  Build  a  Movement   While  we  enjoy  aGri3on  rates  lower  than  industry   standard  (1.65%  v.  1.09%),  we  need  people  to  s3ck   to  create  a  legi3mate  online  grassroots  movement.   21  
  22. 22. Challenges   Rela1onships   Haven’t  translated  our  unique  ability  to  nurture  and  sustain   grassroots  rela3onships  in  the  online  world.   Linear  and  not  very  interac3ve  –  few  engagement   Paradigm   opportuni3es.   Clarity   Diverse   streams   Tech   Opaque  to  all  but  the  ini3ated.  We  need  to  open  the  doors,   be  transparent  and  invi3ng.   Technology  thrives  on  diversity,  variety  and  mul3plicity.   Outdated  systems  are  unsustainable  and  not  capitalizing  on   new  innova3ons.  
  23. 23. Crea3ng  the  Bridge   PlaUorm   Offline   Bringing  It     All  Together   ‣  The  power  of  the  Club  is  our   strong  offline  infrastructure.   ‣  Salesforce  is  the  knowledge   base  of  the  Club.   Data   ‣  Bridging  online  and  offline  is   our  greatest  strength.   Social/   Web   Email   Program  
  24. 24. Demo: Chuck Mortimore VP, Product Management salesforce.com
  25. 25. Q&A
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