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Mobilizing Recruiting and Admissions webinar
 

Mobilizing Recruiting and Admissions webinar

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In a world where we are no longer tethered to our desks, we need better mobile solutions to be effective and efficient when on the go. Join us to learn how MIT Sloan School of Management rolled out a ...

In a world where we are no longer tethered to our desks, we need better mobile solutions to be effective and efficient when on the go. Join us to learn how MIT Sloan School of Management rolled out a mobile application review solution so that admissions could review applications online and offline. MIT will not only demo the mobile app, but also share how integration with Salesforce helped them streamline the MIT EMBA admissions process, make better decisions faster, and successfully manage over 200 students throughout the 20-month program.


Who Should Attend:
- Recruiting
- Admissions
- Enrollment Management
- Academic Affairs
- IT

Speakers:

Jonathan Lehrich, Program Director and Lecturer, MIT Executive MBA at MIT Sloan School of Management

Angel Navedo, Director, TargetX

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    Mobilizing Recruiting and Admissions webinar Mobilizing Recruiting and Admissions webinar Presentation Transcript

    • /Salesforce.comFoundation @SFDCFoundation Mobilizing Recruiting & Admissions June  17,  2014  
    • Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    • Enterprise Cloud Computing Market Share #1 World’s Most Innovative Company 2011, 2012, 2013 #1 Market Leader: Enterprise, MidMarket, SMB & Sales Force Automation #1 #1 in Enterprise Cloud Computing & CRM
    • 1% Product Equity Time 620,000+ Hours Service $65M+ Grants 22,000+ Higher Education + Nonprofit Organizations 1:1:1 Model Adopted by
    • 360° student view CommunicationsRecruitment Student Success & Retention Advancement Become a Connected Campus: Put Your Students at the Center Community Engagement
    • Disruptive Technology Driving New Engagement Models Social Mobile Connected Cloud 50B Connected Products 4.5B Aggregate Social Users 5B Smartphones by 2017 58%Faster Deployment
    • Featured Presenters Jonathan Lehrich Director, EMBA MIT Sloan School of Management Angel Navedo Director, Matchbox TargetX Sandra Sanvido Sr. Director, HE Marketing Salesforce.com Foundation
    • MIT EMBA Program Mobilizing Recruiting and Admissions Salesforce Foundation Webinar June 17, 2014
    • Agenda Part 1 ●  Share MIT Executive MBA admissions process o  Challenges and key factors o  Process flow ●  Describe how mobile solutions advanced its admissions and student management Part 2 ●  Demonstrate the MIT Executive MBA process o  TargetX Decision Cloud functionality o  Life cycle of a candidate Ø  CRM on Salesforce 1 Ø  TargetX Decision Cloud o  Impact and Metrics Part 3 ●  Q&A
    • MIT Executive MBA (EMBA) Program ●  Mid-career MBA program at MIT Sloan ●  Founded 2010 ●  Global candidate pool of working executives o  Average 17 years of work experience o  Considering an MBA for many years o  Caliber of fellow students vital to decision to apply ●  Program team selects students, not central Admissions office o  Nearly 400 applications for 120 spaces per year o  Staff constantly in motion and making collective decisions
    • Challenges ●  Mid-career MBA program at MIT Sloan ●  Founded 2010 ●  Global candidate pool of working executives o  Average 17 years of work experience o  Considering an MBA for many years o  Caliber of fellow students vital to decision to apply ●  Program team selects students, not central Admissions office o  Nearly 400 applications for 120 spaces per year o  Staff constantly in motion and making collective decisions ●  No legacy systems ●  High expectations for customer service ●  Total class and community quality critical ●  Decision-making and management cannot be constrained by location
    • Goal and Key Factors GOAL: Admit and manage a world-class executive class KEY FACTORS 1.  High-touch 2.  Rolling admissions with integrated data 3.  Mobile
    • Key Factors: Implications 1.  High-touch o  Multiple touch points o  Central role of admissions counselors 2.  Rolling admissions with integrated data o  Constant but inconsistent growth o  Each touch point produces data o  Some decisions need all data; others should be made in a vacuum 3.  Mobile o  Staff have multiple roles o  Calibration meetings aren’t sufficient o  Tired of killing trees
    • Process: Admissions Phone Interview Webform Events Application On-Campus Interviews (2) Decision to Attend Candidate
    • Process: Admissions Phone Interview Webform Events Application On-Campus Interviews (2) Decision to Attend Candidate Read Application 1st Decision: Interview/ Reject On-Campus Interview 1 2nd Decision: Accept/Reject/ WaitlistOn-Campus Interview 2 Triage Qualify Program Team
    • Process: Total Student Life Cycle Enrolled Alum
    • Process: Solutions Enrolled Alum
    • Enrolled Alum Process: Solutions
    • Solutions: Addressing Key Factors 1.  High-touch o  If someone fills out a form in 2011, we should know who she is when she calls in 2014 o  Vital to have robust, rapidly reported data 2.  Rolling admissions with integrated data o  Multiple touch points produce multiple information flows o  Five roles: counselor, reader, post-read decision, interviewers, final decision o  Post-read decision {3} based on counselor {1} + reader {2}, yet reader does not see counselor data Read Application 1st Decision: Interview/ Reject On-Campus Interview 1 2nd Decision: Accept/Reject/ WaitlistOn-Campus Interview 2 Triage Qualify 1 2 3 4 5
    • Solutions: Addressing Key Factors 1.  High-touch o  If someone fills out a form in 2011, we should know who she is when she calls in 2014 o  Vital to have robust, rapidly reported data 2.  Rolling admissions with integrated data o  Multiple touch points produce multiple information flows o  Five roles: counselor, reader, post-read decision, interviewers, final decision o  Post-read decision {3} based on counselor {1} + reader {2}, yet reader does not see counselor data 3.  Mobile o  Decisions that are efficient and effective o  Readers and interviewers work in office, on the train, on the couch o  Final decision made by 13 people in a single room Ø  All see the same data at the same time, yet at their own volition
    • Agenda Part 1 ●  Share MIT Executive MBA admissions process o  Challenges and key factors o  Process flow ●  Describe how mobile solutions advanced its admissions and student management Part 2 ●  Demonstrate the MIT Executive MBA process o  TargetX Decision Cloud functionality o  Life cycle of a candidate Ø  CRM on Salesforce 1 Ø  TargetX Decision Cloud o  Impact and Metrics Part 3 ●  Q&A
    • TargetX Decision Cloud: Functionality
    • Life Cycle of a Candidate
    • Let’s Remember the Five Roles Read Application 1st Decision: Interview/ Reject On-Campus Interview 1 2nd Decision: Accept/Reject/ WaitlistOn-Campus Interview 2 Triage Qualify 1 2 3 4 5
    • Role 1: Salesforce 1 CRM 1
    • Role 1: Salesforce 1 CRM 1
    • Role 2: Salesforce 1 CRM + TargetX 2
    • Role 2: Salesforce 1 CRM + TargetX 2
    • Role 3: Salesforce 1 CRM + TargetX 3
    • Role 4: Salesforce 1 CRM + TargetX 4
    • Role 5: TargetX 5
    • Student + Alum: Salesforce 1 CRM
    • Impact and Metrics ●  Printing time: 0 ●  Storage reliability: 100% ●  Interview decision time: cut by 50% ●  Increase in admissions operations time: 5% in 4 years o  Increase in number of applications: 25% ●  Increase in number of stored touch points: ~40% ●  Data availability: to all staff, in one place ●  Customer service: exceptional
    • Q&A