Transcript of "Maximizing Your Impact with Social Media"
@SFDCFoundation/Salesforce.comFoundation@SFDCFoundation/Salesforce.comFoundationMaximizing Your Impactwith Social MediaLessons Learned withUNICEF and charity: waterMay 8, 2013AdvertiseListen Publish
Featured PresentersMiriam WeidnerProduct MarketingMarketing CloudSebastian MajewskiImpact and AnalysisCoordinatorUNICEFPaull YoungDirector of Digitalcharity: water
Agenda• Marketing Cloud Overview• charity: water-Social Media Best Practices• UNICEF-Measuring Social Impact Using Social Media• Q&A
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Social Media Has Changed Marketing CommunicationForeverEngagingTransparentTargetedUnsolicitedOne to manyUntargetedThe Largest Shift in 60 YearsOld Way New Way
Social Media Value for Non Profits• Grow Community• Find Influencers• Recruit Volunteers• Increase Donations• Connect With Like-Minded Organizations5/9/13• Promote Events• Manage Reputation• Be A Resource• Uncover CommunityInsights
Fundraising Trends and Opportunities2XSource: M+R and NTEN
People Expect Non-Profits to Engage In SocialSource: M+R and NTEN
Challenges With SocialDon’t KnowWhere to StartLack CompellingContentNot Integrated withSales & Service55%of CMOs find ithard to link socialto sales150MMBrandConversationsDaily35%of CMOsoverwhelmed creatingfresh contentSources: TwitterChief Marketer 2012 Social Marketing StudyIBM from stretched to strengthenedTeam Efficiency, Collaboration and MeasurementCreate Awarenessthat Drives Leads+1.2bPeople on Facebookand Twitter
#1 in Social Marketing#1 in Social Listening #1 in Social Publishing #1 in Social AdvertisingListen Publish Advertise
We Help you Measure and Achieve ResultsUnderstand YourCustomerCreateContent MarketingDrive BusinessResultsIncrease in sales forGatorade+59%ImprovedCampaignEffectiveness75%Reduced caseresponse timefor Symantec10% 31%More sales fromsocial sharing forBody ShopSources: DatamonitorMarketing Cloud researchFacebook & DatalogixSymantecTarget & OptimizeSocial Ads+3XROI forFacebook Ads
88Rules are changing:The understanding ofperceptions is nuanced.
99Men tend to be more concerned with topics that focus on the bigger picture. Women tend to be more concerned with granular topics, focusing on direct cause & eﬀect. 59% 58% 54% 51% 48% 42% 41% 37% 41% 42% 46% 49% 52% 58% 59% 63% Developmental DisabiliEes Unnecessary Side Eﬀects Chemicals/Unnatural Distrust Government/Industry Religion/Ethics Eﬃcacy Western Plot Female Male
1010Rules are changing:Social Media triggersTraditional Media.