SF Content Overview

Slide 1: Introducing Salesforce Content

Slide 2: Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q filed on October 31, 2007 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Slide 3: Most Business Information is Unstructured Business Information Accounts Breakdown by Type Opportunities Structured Contacts Data Campaigns Forecasts Cases Calendar Sources: Merrill Lynch, IDC Corporation

Slide 4: Most Business Information is Unstructured Business Information Marketing collateral Breakdown by Type Sales presentations Competitive alerts Contracts Unstructured Content Pricing worksheets Training podcasts Webinars Sources: Merrill Lynch, IDC Corporation

Slide 5: Salesforce.com Managing Growth and Sales Effectiveness 2002 2007 2. Small Sales & Marketing Team 2. Global, Distributed Teams based mainly in San Francisco 3. Hundreds of content authors 3. Dozens of content authors 4. Many thousands of Sales 4. Small Number of Sales Materials Assets Challenges 2. Where do new hires go to find everything they need? 3. How do you make sure everyone is presenting the right message? 4. How do you make sure you keep the useful docs fresh and archive the rest? Delivering the right Sales & Marketing Content to Sales and getting feedback from the field is key to CRM Success

Slide 6: Day-To-Day Impact of Content Out of Control Hard to Find Content Sales create their own materials   I can’t find that presentation so Why does it take 15 minutes to find a document in all these folders? I’ll have to make something myself Pricing Pricing v071507.b v062807.c Chaos when content changes No Feedback Loop  Are we quoting different prices Doesn’t HQ understand that our for the same product? competitive positioning is off?

Slide 7: …As Most Companies Have Experienced It is difficult for sales reps to find the 43% documents they need 51% Sales reps often use outdated documentation 58% Information that sales gathers is not passed back to marketing 57% We cannot track what sales/marketing materials are used Source: Socratic Technologies survey of 242 existing EE/UE Salesforce customers; Sept 2007

Slide 8: The Cost of Poor Content Management is Significant Longer ramp-up time for new hires Longer sales cycles: decisions take longer Lower close rates and sales effectiveness Sales Teams Endless stream of email and phone calls Outdated branding and positioning Low ROI on content investment Marketing “ Win rates for sales teams at companies that excel at Dynamic Sales Knowledge are significantly higher, and that improvement is a result ” of the reps selling more competitively against their competitors. Source: CSO Insights, “Dynamic Sales Knowledge Management: What Sales Must Know to Win The Game,” 2007

Slide 9: The Consumer Web Has Shown a Better Way Search with Preview Before Tag Keywords Download Content Rate and Filter Create Review Search Results Custom Alerts

Slide 10: Arm Your Sales Reps with the Most Relevant Content Share Any Content Find the Best Proactively Deliver Get More Value with Instantly Content Every Time the Right Content User Feedback Integrated with the application sales uses every day, Salesforce.com

Slide 11: Product Demonstration

Slide 12: Extend Content Collaboration to Every Employee Service / Support Engineering Human Resources Documentation Product Plans Forms and Policies Procurement Professional Services Legal SLAs & Vendor Contracts Knowledge Management Contracts

Slide 13: Trapeze Improves Sales & Marketing Productivity “ Now sales finds the most relevant documents in half the time, and marketing sees what content is most valuable to the ” field. - Director, Product Marketing Challenge Solution Results  Sales couldn’t find content on  Rolled out Salesforce Content  Sales reps save 2 hours per the corporate Intranet as a single sales and marketing month repository  Marketing relied on IT for  Marketing has insight into  Enabled marketing to publish Intranet updates, and thus document usage and quality, could not publish at will content in real-time plus feedback from sales  Sales contacted marketing  Created custom document  Marketing is more efficient directly to obtain content, which categories aligned with the since sales has true self- hurt productivity Trapeze business service capability

Slide 14: If you found this interesting… Hear Customers talk at Dreamforce http://blogs.salesforce.com/salesforce_content/2007/11/customers-speak.ht Salesforce Content Blog http://blogs.salesforce.com/salesforce_content What’s coming in Spring ’08 http://blogs.salesforce.com/features/salesforce_content/index.html

Slide 15: Questions & Answers