Marketing Plan           Implementation Assessment Tool                                Implementation Matrix              ...
Marketing Plan              Implementation Assessment Tool                              What is the right mix of Impact id...
Marketing Plan              Implementation Assessment Tool               What is the right mix of Long-term vs. Immediate ...
Marketing Plan Implementation Assessment ToolDownload the tool here!
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Marketing Plan Implementation Assessment Tool

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Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field.

Marketing leaders need a proven framework to unlock the potential of your marketing team. The Marketing Implementation Assessment Tool provides the following benefits: Maximize Success, Evaluate new ideas, Executive opportunity cost

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Transcript of "Marketing Plan Implementation Assessment Tool"

  1. 1. Marketing Plan Implementation Assessment Tool Implementation Matrix Longer Term Immediate Impact Don’t Bother Low Priority Low Ease of High ExecutionDownload the tool here!
  2. 2. Marketing Plan Implementation Assessment Tool What is the right mix of Impact ideas? Implementation Matrix Longer Term Immediate 25% 50% Impact Don’t Bother Low Priority 25% Low Ease of High ExecutionGuidance75% of the final approved plan effort should have a high impact. If there is less than 75%, thenthis is a danger zone. Marketing plans with an adequate level of brainstorming and new ideageneration result in more great ideas than can be implemented.
  3. 3. Marketing Plan Implementation Assessment Tool What is the right mix of Long-term vs. Immediate ideas? Implementation Matrix 50% 50% Longer Term Immediate 25% 50% Impact Don’t Bother Low Priority 25% Low Ease of HighGuidance ExecutionApproximately 50% of your tactics should consist of short-term efforts that make immediateimpact. To maintain a competitive advantage, at least 50% of the tactics should longer termefforts that are difficult for competitors to easily match.
  4. 4. Marketing Plan Implementation Assessment ToolDownload the tool here!

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