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Marketing Plan Implementation Assessment Tool

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Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales …

Acquiring new customers is a marathon event made up of quarterly sprints. Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field.

Marketing leaders need a proven framework to unlock the potential of your marketing team. The Marketing Implementation Assessment Tool provides the following benefits: Maximize Success, Evaluate new ideas, Executive opportunity cost

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  • 1. Marketing Plan Implementation Assessment Tool Implementation Matrix Longer Term Immediate Impact Don’t Bother Low Priority Low Ease of High ExecutionDownload the tool here!
  • 2. Marketing Plan Implementation Assessment Tool What is the right mix of Impact ideas? Implementation Matrix Longer Term Immediate 25% 50% Impact Don’t Bother Low Priority 25% Low Ease of High ExecutionGuidance75% of the final approved plan effort should have a high impact. If there is less than 75%, thenthis is a danger zone. Marketing plans with an adequate level of brainstorming and new ideageneration result in more great ideas than can be implemented.
  • 3. Marketing Plan Implementation Assessment Tool What is the right mix of Long-term vs. Immediate ideas? Implementation Matrix 50% 50% Longer Term Immediate 25% 50% Impact Don’t Bother Low Priority 25% Low Ease of HighGuidance ExecutionApproximately 50% of your tactics should consist of short-term efforts that make immediateimpact. To maintain a competitive advantage, at least 50% of the tactics should longer termefforts that are difficult for competitors to easily match.
  • 4. Marketing Plan Implementation Assessment ToolDownload the tool here!

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