Matt Bauer
PRESIDENT AND
CO-FOUNDER
BetterWorld Telecom

Environmental and Social Justice Becoming
Standard Business Practice

U.S. Carbon Footprint
• The U.S. emits the equivalent of about 118
pounds
of carbon dioxide per resident every day
• This includes emissions from industry. Annually,
nearly 20 metric tons per American
• About five times the number per citizen of the
world at large
Source: International Energy Agency

Carbon Dioxide the most prevalent GHG emitted in the U.S.,
primarily energy used in buildings and transportation
Source: Brookings Institute Study, EPA and EIA

Industries Taking the Lead
with Green Commitment
Leadership in Energy and Environmental
Design (LEED)
- Provides a suite of standards for
environmentally sustainable construction
- Over 14,000 projects in less than 10 years
- Transformed building industry, created standards

Opportunity: Leading a
$2 Trillion Global Industry
towards sustainability
“A dollar spent on telecom infrastructure produces
an outsize impact on the U.S. economy as a
whole…telecom investment plays a vital role in
stimulating economic growth and productivity--
more so than money spent on roads, electricity, or
even education.”
BusinessWeek 2007
The US Telecom Industry: Back From The Dead

In the $450 Billion U.S. telecom carrier market,
BetterWorld is the only triple bottom
line, nationwide carrier focused on
Sustainable Communications

Solutions for Businesses and Non Profits
BetterWorld Telecom is a Communications Applications Integrator and
Carrier, providing Business-Grade Services Nationwide
Switched Local, National and International Long
Distance and Toll Free
Dedicated Long Distance and Toll Free – DS3, T1
Dedicated Data/Internet – DS3, T1, DSL
Unified Communications, VoIP, IP Trunking
Disaster Recovery, MPLS, Applications

What is BetterWorld Carbon-neutral certification,
creating first telecom offset
Doing to Help Create
Green supply chain & partners
a CSR Standard in
3% Donation of top line revenues
the Telecoms
All employees volunteer 1.5 work
Industry? days per month
Focus on green telecom products
and education – Bainbridge Study
Certifications: B Corporation
founding member, One Percent for
the Planet™, and WorldBlu™ list
Drop Your
CSR Report at www.BetterWorldTelecom.com
Logo Here

BetterWorld
Customers-
Aligned by
Mission,
Passion

Just Looking at Datacenters…
U.S. data center industry is in the midst
of major growth - 1.5% of all power used*
Demand side - driven by several factors,
including:
- Electronic transactions
- Internet communication and entertainment
- Global commerce
- Satellite navigation and electronic shipment tracking
Source: EPA Data Center Report to Congress, 2007

Just Looking at Datacenters…
Peak load from U.S. servers and data centers
approximately 7 gigawatts (GW)
…or about 15 baseload power plants.
If current trends continue, demand will rise to 12 GW by
2011,
an additional 10 power plants.

Datacenter Innovation
Supply side issue – power/cost savings a
huge driver
Sun – Eco Responsibility
Initiative, modular centers
IBM – Project “Big Green”
Google’s wave powered
data center, patent filed
in 2008
Source: 2008 Aperture Research Interviews with 100 Data Center Professionals

The Green Telecom Wave is Coming…
Worldwide spending on Green Communications
services expected to increase 34% between
2008-2013
By 2013, Green Communications revenues
will reach $257B
Each business sector will realize >30% cost/power
reductions, and product waste cost savings for
commercial buildings of 50-90%

Green Telecom Drivers
Green Telecom Solutions and
Business Practices:
Green Products – physical changes
Societal Change – 2007 first
year we drove less, local vs. global
Cost Savings, OPEX and CAPEX
Cap and Trade Legislation
3% to 5% estimated power consumption
telecom and Internet infrastructure
Supply side versus demand side changes

Green Communications Products
$256B Global Industry by 2013
- Web/Audio/Video Conferencing
- Unified Communications
- Virtual PBX
- Telecommuting
- Mobile Workforce
- Branch/Remote Office Capabilities
- Machine to Machine Automation

Telecom Enabling Societal Change
Localization versus Globalization
Worldblu – democratization of the
workplace
Sun Open Work Initiative
Best Buy Case Study - ROWE
Telework Coalition

BetterWorld Case Studies
Available at www.BetterWorldTelecom.com
Lowering costs, reducing carbon footprints
• Greenpeace
Converged network solution, VPBX
• Whole Foods
Reduced travel and commuting
• Bainbridge Graduate Institute
Telecom Green Paper Project 2007-2008

The BetterWorld Corporate
Telecom Carbon Diet
Communications audit, reactive and proactive
Physical infrastructure - less wires, less
equipment, simplified physical footprint
Commuting & travel reduction
Cost savings: opex and capex
Consider more decentralized structure
MTM automation

For more information
Sun Open Work Initiative
www.sun.com/aboutsun/openwork
VoIP/Unified Communications Portal
www.fiercevoip.com
Best Buy Results-only Work Environment
Google: ROWE and Best Buy
Telework Coalition - www.telcoa.org
Inspiring Futures Atlanta – www.inspiringfutures.org
BetterWorld Telecom - www.BetterWorldTelecom.com

Thank You – Questions
mbauer@beterworldtelecom.com