Driving a Transition to a Low Carbon Industry Green Telecom Seminar at CTIA, Matt Bauer, BetterWorld Telecom
- Combining business benefits and environmental benefits - Communicating the green message - What are the key drivers for the telecoms industry to implement green strategies? - The impact of ICT on other industries Overview
In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line, nationwide carrier focused on serving organizations that have a social and sustainable mission People. Planet. Profits. Our Definition of True Client Value BetterWorld Express Tour
™ Positioning and Market Opportunity BetterWorld Telecom Change the world. One call at a time. ™ 1.3 Million Non Profit Organizations U.S. Carrier Market $450B Per Yea r Business and Orgs Serving LOHAS Market $450B+ Per Year BetterWorld Telecom Market - $1B+ Telecom Spend Per Annum
One Call Resolution - BetterWorld Telecom is a Communications and Applications Integrator and Carrier, providing Business-Grade Services Nationwide Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services <ul><li>Switched Local, National and International Long Distance and Toll Free </li></ul><ul><li>Dedicated Long Distance and Toll Free – DS3, T1 </li></ul><ul><li>Dedicated Data/Internet – DS3, T1, DSL </li></ul><ul><li>Unified Communications, VoIP, IP Trunking </li></ul><ul><li>Disaster Recovery, MPLS, Applications </li></ul>Change the world. One call at a time. ™ Solutions for Businesses and Non Profits ™
Change the world. One call at a time. ™ ™ Environment What is BetterWorld Doing to Set the Environmental Standard in the Telecoms Industry? BetterWorld places environmental advocacy as a top corporate priority – we set out from day one to be a force for change and help lead the US telecoms industry into a new era of sustainability <ul><li>Holistic Business Model </li></ul><ul><li>Carbon-Neutral Certification, First to Market with Telecom Offset </li></ul><ul><li>Green Supply Chain </li></ul><ul><li>Environmentally Efficient Design </li></ul><ul><li>Paper Reduction </li></ul><ul><li>Focus on green communications solutions </li></ul><ul><li>Donations & Volunteerism </li></ul>
Change the world. One call at a time. ™ ™ Donations Three Percent of Usage Revenues Donated to Children, Education, the Environment and Fair Trade Donating 3% of revenues creates a built- in level of commitment - - with 2008 being our largest donation year to date, we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment. <ul><li>Children/Education </li></ul><ul><li>Room To Read </li></ul><ul><li>National Center for Family Literacy </li></ul><ul><li>Bainbridge Graduate Institute </li></ul><ul><li>Rugmark Foundation </li></ul><ul><li>Brooklyn Center for the Urban Environment </li></ul><ul><li>Environment </li></ul><ul><li>The Earth Policy Institute </li></ul><ul><li>Trees For the Future </li></ul><ul><li>The Sierra Club </li></ul><ul><li>Waterkeeper Alliance </li></ul><ul><li>Bioneers </li></ul><ul><li>Fair Trade </li></ul><ul><li>Fair Trade Federation </li></ul><ul><li>Global Exchange </li></ul>
Change the world. One call at a time. ™ Volunteerism Connecting With People and the Environment in Communities We Live and Serve There is a resurgence of interest in the inner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value and meaning that results in safe, connected and healthy communities.
Change the world. One call at a time. ™ ™ Advocacy We Believe in Business as the Agent of Change in Society “… what does meet the eye is compelling: tens of millions of ordinary and not-so-ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.” Paul Hawken To Remake the World As business is taking on greater responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.
Change the world. One call at a time. ™ ™ Certifications Deepening our Commitment By Auditing and Improving Our CSR Standards “ We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.” The Responsibility Paradox The Stanford Social Innovation Review
Change the world. One call at a time. ™ Our Customers: Aligned by Mission, Passion Increasing Market Share by Demonstrating Green and Socially Responsible Commitment
And now for something completely different…. Monty Python’s Flying Circus
Commercial Building Takes the Lead with Sustainable Commitment <ul><li>Leadership in Energy and Environmental Design (LEED) & USGBC, 1996-2009 </li></ul><ul><ul><li>Provides a suite of standards for environmentally sustainable construction - Over 14,000 projects from 1996-2006, active USGBC chapters in every major city </li></ul></ul><ul><ul><li>Transformed building industry, created standards </li></ul></ul><ul><ul><li>Cooperation is key, tide raises all boats </li></ul></ul><ul><ul><li>Movement spawned other applications such as Green Globes </li></ul></ul>
“ Putting a man on the moon was once thought impossible. The next ‘giant leap for mankind’ is within our reach, but only if we act now.” The Inspirational Slide
Finally beginning to transition from the industrial to the information economy
We need to step back and focus on the root of the problem… Climate Change
Climate Change What is the root of the problem? We move around too much, and there are too many buildings - Matt Bauer, 2009
Source: International Energy Agency Source: International Telecommunications Union
ITU Findings and Recommendations <ul><li>Inward Focus Missing the Boat </li></ul><ul><li>40% from personal computers/ data monitors, data centers contribute 23% </li></ul><ul><li>Fixed and mobile telecommunications contribute an estimated 24% of the total. </li></ul><ul><li>Outward Focus – THE OPPORTUNITY </li></ul><ul><li>ICTs have the potential to assist in finding a solution to reducing the remaining 97.5% of emissions from other sectors of the economy. </li></ul>
“ The ICT sector has both a profitable opportunity and a critical role to play with other sectors to design and deploy solutions needed to create a low carbon society. “ “ Carriers and others in the ICT industry can bring to bear an expansive array of technologies and services that will substantially improve the environmental footprint of commercial enterprises as well as that of consumers.” “ ICTs are considered to be a major linchpin in the effort to combat climate change and serve as a potent, cross-cutting tool to limit and ultimately reduce these emissions across economic and social sectors.” Host of Industry Reports Coming to the Similar Conclusions
Trends: Substitution must begin if we are going to curb climate change… “ Increasing virtual meetings and telecommuting today could, without any dramatic measures, help to save more than 3 billion tons of CO2 emissions in a few decades; this is equivalent to approximately half of the current US CO2 emissions.” World Wildlife Fund Report , From Workplace to Anyplace, March 2009 - The number of seats offered on flights operating in July 2007 reached an all- time high , with a capacity of 310 million seats worldwide - Companies are looking for ways to reduce their carbon footprints…travelling by car and plane makes up a significant part of many companies’ footprints, often 50% or more among non-manufacturers. - Technology and services are available that can support meetings and conferences in a much more time and resource efficient way World Wildlife Fund Report , Virtual Meetings and Climate Innovation in the 21 st Century
Getting Started: Nothing new needs to be invented – sales, marketing and product play
<ul><ul><li>Web/Audio/Video Conferencing </li></ul></ul><ul><ul><li>Unified Communications </li></ul></ul><ul><ul><li>Virtual PBX </li></ul></ul><ul><ul><li>Integrated Mobility and Wireline </li></ul></ul><ul><ul><li>Telecommuting </li></ul></ul><ul><ul><li>Mobile Workforce </li></ul></ul><ul><ul><li>Branch/Remote/Touchdown Office Capabilities </li></ul></ul><ul><ul><li>Machine to Machine Automation, Smart Grid </li></ul></ul>Green Communications Solutions and Dynamics $256B Global Revenues by 2013 – Insight Research
Solution needs to incorporate all facets of business planning
Source: EIA, San Francisco Chronicle <ul><li>If every U.S. worker who could telecommute did so 1.6 days p/wk </li></ul><ul><li>1.35 billion gallons of gas saved </li></ul><ul><li>26 billion pounds of CO2 </li></ul><ul><li>Increased productivity </li></ul><ul><li>Decreased Building Space, road congestion, health costs, absenteeism </li></ul><ul><li>Less than 8% of the U.S. workforce telecommutes more than 1X per week, only 17% at all (1X per mo.) </li></ul>
Case Study BetterWorld/BGI Open Work and Telegreening Study <ul><li>- Study to be completed in May 2009, providing a ground - level view of the cost and environmental impacts to enterprises implementing Open Work philosophies </li></ul><ul><li>Case studies featuring successful programs implemented by Sun Microsystems (Open Work), Best Buy (ROWE), and Cisco Systems </li></ul><ul><li>Developed an enterprise model that incorporates commuting and travel substitution combining mobile, VPBX, unified comms, conferencing, etc. </li></ul>
Case Study BetterWorld/BGI Telegreening Study Physical Carbon, CAPEX, OPEX Savings to the Enterprise!
Case Study Sun Microsystems OpenWork 9,095 employees (55% of total workforce) are in the Open Work program , working from home at least 1-2 days per week Office space is allocated for home-assigned employees at a ratio of 10:1 and flexible employees at a ratio of 4:1. Huge reduction in the need for office space - Fiscal 2007 alone, Sun reduced their real estate holdings by 15% (2.7 million square feet) and save $68 million in real estate costs. The subsequent reductions in building energy use and commuting are estimated to have saved 23,868 metric tons of CO2 in fiscal 2007.
Collateral Effects of Open Work & Substitution Telecom, Society and Climate Change ICT Infrastructure, Sales Forces, Training Local Living Economies Democratic, Transparent, ROW Work Environments Green Communications Opportunity by 2013 $256B
Conclusion Telecom, Society and Climate Change <ul><li>The ICT sector is positioned to be the least cost, quickest-to-market option that the world has at its disposal to create meaningful carbon mitigation and substitution in the coming decades </li></ul><ul><li>Industry Mobilization and Cooperation </li></ul><ul><li>Marketing, Sales, Education and Promotion to Customers </li></ul><ul><li>Emulate and learn from the USGBC, work with governments for incentives, not handouts </li></ul>