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BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
BetterWorld Telecom "The 411", CTIA~Wireless Association
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BetterWorld Telecom "The 411", CTIA~Wireless Association

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In-depth look at BetterWorld Telecom's mission, strategies, and customers. Potent analysis of emerging telecom trends and opportunities for catalyzing shift towards sustainability in business. …

In-depth look at BetterWorld Telecom's mission, strategies, and customers. Potent analysis of emerging telecom trends and opportunities for catalyzing shift towards sustainability in business.
Provided at CTIA, the Wireless Association (R) conference 2008.

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  • Instead of changing the world this company should focus on changing itself. TERRIBLE CUSTOMER SERVICE! I order a phone on Dec 5th and, a full month later, they still haven't shipped anything and don't know when they will. I've called them FIVE times and each time they promise to get back to me with an explanation of their failures. I've never heard from them - not even once.
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  • 1. ™ 1
  • 2. Environmental and Social Justice Becoming Standard Business Practice “Sustainability Not Just Socially Responsible – It's a Competitive Must” COSTAR GREEN REPORT: Greening the Supply Chain
  • 3. In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line, nationwide carrier focused on serving organizations that have a if d i i ti th t h social and sustainable mission People. Planet. Profits. Our Definition of True Client Value
  • 4. Change the world. One call at a time. ™ Positioning and Market Opportunity BetterWorld Bette Wo ld Telecom Business and Orgs Bi dO Serving LOHAS US Telecom Market Market $250B+ $900B Per Year Per Year BetterWorld Telecom Market - $1B+ Telecom 1.3 Million Non Profit Spend Per Annum Organizations ™
  • 5. Change the world. One call at a time. ™ Solutions for Businesses and Non Profits Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services One C ll R l ti O Call Resolution - BetterWorld Telecom is a Communications and ld l i C ii d Applications Integrator and Carrier, providing Business-Grade Services Nationwide Switched Local, National and International Long Distance and Toll Free d T ll F Dedicated Long Distance and Toll Free – DS3, T1 Dedicated Data/Internet – DS3, T1, DSL Unified Communications, VoIP, IP Trunking Disaster Recovery, MPLS, Applications Some of the partners and networks we use:
  • 6. Change the world. One call at a time. ™ BetterWorld Value Proposition ™
  • 7. Change the world. One call at a time. ™ BetterWorld Telecom - Uniquely Positioned to Capitalize on the Coming Green Communications Revolution Only pure play green/socially responsible telecom carrier operating in the world today i iih ld d Worldwide spending on Green Communications services expected to increase at a CAGR of 34 percent between 2008 2013 bt 2008-2013 Total subscribers to Green Communications services over same period expected to grow at a CAGR of 36 percent t By 2013, business and consumer Green Communications revenues will reach approximately $257B or about 1/4th of t t l global carrier revenues bt f total l b l i
  • 8. Change the world. One call at a time. ™ Carbon-Neutral Carbon Neutral Certification Environment Greening Our Supply Chain What is BetterWorld Environmentally Efficient Design Doing to Set the Paper Reduction Environmental Products Standard in the Telecoms Industry? Green Telecom Program Tree Planting BetterWorld places environmental advocacy as a top corporate priority – Donations we set out from day one to be a force for change and help lead the US Volunteerism telecoms industry into a new era of sustainability ™
  • 9. Change the world. One call at a time. ™ Achieving Carbon Neutral Status – First Telecom Carrier in North America Audit and certification by Toronto-based Zerofootprint Air travel, to shipping paper, to commuting and physical travel shipping, paper power consumed - audit is a comprehensive scope of our footprint – taking into account other initiatives as well. The BetterWorld offset contributes to the Zerofootprint p forestation project in Maple Ridge, British Columbia. In 2006, this project developed over 200,000 tonnes of carbon credits, planting over 25,000 indigenous Douglas firs, Sitka spruces, Western red cedars and Western hemlocks spruces cedars, hemlocks. Project is ISO 14064-2 validated by a qualified greenhouse gas auditor, and met the criteria for the Canadian Standards Association’s GHG CleanProjects™ Registry. The 2007 program kicked off in March ‘07 and by the end of the year another 100,000 trees had been planted.
  • 10. Change the world. One call at a time. ™ Children/Education • Room To Read Donations • National Center for Family Literacy • National Federation for Teaching Entrepreneurship Three Percent of Usage • Rugmark Foundation k d • Brooklyn Center for the Urban Revenues Donated to Environment Children, Education, Environment the Environment and • The Earth Policy Institute • Trees For the Future Fair Trade • The Sierra Club • Waterkeeper Alliance • Bioneers Donating 3% of revenues creates a built Fair Trade in level of commitment - - with 2007 • Fair Trade Federation being our largest donation year to date, • Global Exchange we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment. ™
  • 11. Change the world. One call at a time. ™   Volunteerism Connecting With People and the Environment in Communities We Live and Serve There is a resurgence of interest in the g inner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value g and meaning that results in safe, connected and healthy communities.  
  • 12. Change the world. One call at a time. ™ Advocacy We Believe in Business as the Agent of Change in Society “…what does meet the eye is compelling: tens of millions of ordinary and not-so- As business is taking on greater ordinary people willing to confront despair despair, responsibility in social justice and power, and incalculable odds in order to sustainability, BetterWorld helping restore some semblance of grace, justice, to create change not only in our and beauty to this world.” own business, but others as well. Paul Hawken To Remake the World ™
  • 13. Change the world. One call at a time. ™ Certifications Deepening our Commitment By Auditing and Improving Our CSR Standards “We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.” The Responsibility Paradox The Stanford Social Innovation Review ™
  • 14. Change the world. One call at a time. ™ BetterWorld Marketing - The Network Effect Definition: Network Effect is the phenomenon whereby a product or service becomes more valuable as more people use it, thus encouraging ever-increasing numbers of users. “When network effects are possible, it is the most important thing in the world to follow, to understand, and to make happen. They are the best barrier-to- Increasing entry that any company can have - something that results in the most Market Share by powerful competitive advantage.” Demonstrating Green and Scott Cook – Founder of Intuit, HBS Interview Socially Responsible Commitment C it t
  • 15. Change the world. One call at a time. ™ Our Customers: Aligned by Mission, Passion Increasing Market Share by Demonstrating Green and Socially Responsible Commitment C it t
  • 16. Change the world. One call at a time. ™ Tomorrow Where Do We Go From Here? Massive Changes in Other Industries Industries… Leadership in Energy and Environmental Design (LEED) Green Building Rating System, USGBC Residential and commercial buildings - Provides a suite of standards for and road transportation expected to dominate energy demand and carbon environmentally sustainable construction. growth in the future. Total U.S. carbon - In only 10 years over 14,000 projects in emissions projected to grow 16% by 2030. 50 US States and 30 countries, 1.062 countries 1 062 billion SF, and now more than 10K members ™
  • 17. Change the world. One call at a time. ™ Green Communications Solutions Tomorrow $256B Global Industry by 2013 Leading the Dialogue - Mobile Workforce Towards Sustainability in a - Unified Communications $ $900B Industry y - Virtual PBX “A dollar spent on telecom infrastructure - Telecommuting produces an outsize impact on the U.S. - Branch/Remote Office Capabilities economy as a whole…telecom investment hl tl i t t plays a vital role in stimulating economic - Web/Audio/Video Conferencing growth and productivity--more so than money spent on roads, electricity, or even yp , y, education.” BusinessWeek 2007 The US Telecom Industry: Back From The Dead ™
  • 18. Change the world. One call at a time. ™ Tomorrow Just Looking at Datacenters… U.S. data center industry is in the midst of a major growth Demand is driven by several factors, including: - Electronic transactions - Internet communication and entertainment - Global commerce - Satellite navigation and electronic shipment tracking Servers and data centers could nearly double again in another five years to more than 100 billion kWh, representing a $7.4 billion annual electricity cost – 1.5% of all power used The peak load from these servers and data centers is approximately 7 gigawatts ( p pp y gg (GW), ) equivalent to the output of about 15 baseload power plants. If current trends continue, demand will rise to 12 GW by 2011, an additional 10 power plants.
  • 19. Change the world. One call at a time. ™ Green Telecom Solutions and Business Practices, Practices need to unify and motivate the industry towards leadership Tomorrow Green Products – physical changes Where Do We Go From Commuting and Travel – 2007 first year we ddrove l less…lifestyle changes lif t l h Here? Societal Change, $256B Opportunity Green Telecom Study, BGI quot;The agenda of environment and The sustainability has reached a tipping point Cap and Trade a Driver where it's now much more fully integrated into the business value that 3% to 5% estimated power consumption of we re we're all trying to drive. So it s an drive it's Telecom and Internet Infrastructure integral component now of marketing, of supply chain management, of Telework. Conferencing. Virtual Workplaces. customers” Jeff Seabright, V.P. Environment and Water Resources at Coca-Cola Forbes Magazine, January 2008 ™
  • 20. Change the world. One call at a time. ™ “Coca-Cola takes $40M stake in Honest Tea “ Coca Cola Tomorrow Trend Where Do We Go “Ideal Bite Acquired by Disney for $20 Million” From Here? Global corporations in many industries eBay Launches New Online Marketplace for relying on smaller, entrepreneurial Ethically Sourced and Eco-Friendly Products businesses to kick-start their green and socially responsible, market-based initiatives – some examples here all are here, BetterWorld Customers ™
  • 21. Change the world. One call at a time. ™ Global Market Opportunity Bette Wo ld Telecom The Onl G een Ope ato Toda BetterWorld Only Green Operator Today Tomorrow Where Do We SOHO, SBM, and Global Carrier Market Go From Enterprise Customers $1.2 Trillion Here? Consumer / Residential Green Communications “By 2013, business and consumer Communications Opportunity 2013 green communications revenues Market $257B will reach app o eac approximately $ 5 ate y $257B” Insight Research, June 2008 ™
  • 22. ™ 22

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