Driving the Transition to a Low
Carbon Economy
Green Telecom East
June 17, 2009

Agenda
• Quick BetterWorld Overview
• LEED Summary/Comparison
• The Carbon Problem and How ICT
Can Help
• Green Communications
Solutions
• BetterWork™ Presentation
• Questions

BetterWorld Express Tour
In the $450 Billion US Telecom Carrier Market,
BetterWorld is the only triple bottom line, nationwide
carrier focused on serving organizations that have a
social and sustainable mission
People. Planet. Profits.
Our Definition of True Client Value

Change the world. One call at a time. ™
Overview and Value Proposition
 Nationwide Telecom Carrier, licensed in all lower 48
states and Alaska
 Technology and geographically agnostic – all
services/areas
 28% average savings over mainstream carriers
 100% guarantee every month of service, single necktie care
 3% of Revenues donated to causes that support
Children, Education, the Environment and Fair Trade
 Only carrier certified carbon neutral (using the Gold
Standard) by Climate Cooler, also certified by One
Percent for the Planet (donations), B Corp (CSR), and
Worldblu (corporate transparency & democracy)
™

Change the world. One call at a time. ™
Solutions for Businesses and Non Profits
Technology Agnostic – Dell/HP Model
Traditional and Leading- Edge Communications Services
One Call Resolution - BetterWorld Telecom is a Communications
and Applications Integrator and Carrier, providing Business-
Grade Services Nationwide
 Switched Local, National and International Long
Distance and Toll Free
 Dedicated Long Distance and Toll Free – DS3, T1
 Dedicated Data/Internet – DS3, T1, DSL
 Unified Communications, VoIP, IP Trunking
 Disaster Recovery, MPLS, Applications
™

Change the world. One call at a time. ™
 Holistic Business Model, Social and
Environmental Model & Impacts
Environment
 Certifications: Founding B Corp, One
What is BetterWorld Percent for the Planet, WorldBlu
Doing to Set the and Climate Cooler - first carbon
neutral telco
Environmental
 Green Supply Chain
Standard in the
 Environmentally Efficient Design
Telecoms Industry?
 Paper Reduction
BetterWorld places environmental
advocacy as a top corporate priority –
 Focus on green communications
we set out from day one to be a force solutions
for change and help lead the US
 Donations & Volunteerism
telecoms industry into a new era of
sustainability
™

Change the world. One call at a time. ™
Climate Change
The only way to
understand success is
to measure it
Better World
and Cooler, Inc.,
are developing automated
tools
™

Change the world. One call at a time. ™
Our Customers:
Aligned by Mission,
Passion
Increasing
Market Share by
Demonstrating
Green and
Socially
Responsible
Commitment

The Inspirational Slide
“Putting a man on the moon was once thought
impossible. The next ‘giant leap for mankind’ is
within our reach, but only if we act now.”

Climate Change
The transition from the industrial to the
information economy begins…

Commercial Building Takes the Lead with
Sustainable Commitment
 Leadership in Energy and Environmental
Design (LEED) & USGBC, 1998-2009
- Provides a suite of standards for
environmentally sustainable construction
- More than 14,000 projects since inception,
covering more than 1B Square Feet of Development
- Transformed building industry, created standards
- All aspects of industry, cooperation is key, tide raises
all boats

Climate Change
We need to step back and focus on
the root of the problem…

Climate Change
What is the root of the problem?
We move around too much, and
there are too many buildings
- Matt Bauer, 2009

Source: International Energy Agency
Source: International Telecommunications Union

ICTs Contribution to Global Warming

ITU Findings and Recommendations
Inward Focus Missing the Boat
• 40% from personal computers/ data
monitors, data centers contribute 23%
• Fixed and mobile telecommunications
contribute an estimated 24% of the total.
Outward Focus – THE OPPORTUNITY
• ICTs have the potential to assist in finding a
solution to reducing the remaining 97.5% of
emissions from other sectors of the economy.

Trends: Substitution must begin if we are
going to curb climate change…
- Number of hours Americans waste each year sitting in traffic = 4.2B
Source: Texas Transportation Institute
- Estimated cost to the U.S. economy: $78B
Source: American Society of Civil Engineers.
“Increasing virtual meetings and telecommuting today could…help to save
more than 3 billion tons of CO2 emissions in a few decades; which is
equivalent to half of the current US CO2 emissions.”
World Wildlife Fund Report, From Workplace to Anyplace, March 2009
The downturn has dented other aspects of CSR, too… executives at firms
such as Gap are using technology to cut the number of trips they make in
order to save money.
Accenture has saved $8m in a year by using “telepresence” systems and has
avoided trips that would have generated 2,000 tonnes of carbon dioxide.

CO2 Emissions From Commuting In Projections
of Future Worlds
MtCO2 = Million Metric Tons

CO2 Emissions From Business Air Travel In
Projections of Future Worlds
MtCO2 = Million Metric Tons

Independent Reports Coming to Simila
Conclusions
Two of the most interesting and innovative climate solutions that can contribute
to a higher quality of life and decreased ecological footprint are virtual
meetings and telecommuting.
World Wildlife Fund Report, From Workplace to Anyplace, March 2009
“In total, ICTs [Information & Communications Technology]
could deliver approximately 7.8 GtCO2e of emissions savings
in 2020. This represents 15% of emissions in 2020…”
“…each economic sector will realize double-digit percentage cost
reductions in power consumption (>30 percent) and product waste cost
savings (for commercial buildings, 50-90 percent) through adoption of
green telecom solutions.”

Getting Started: Nothing new needs to be invented
– sales, marketing and product play

Communications solution needs to incorporate all
facets of organizational planning

Green Communications Solutions
for the Enterprise – Enabling Change
Solutions…
- Web/Audio/Video Conferencing Satellite
Mobile Wireless Network
Internet
IP Network PDA
- Unified Communications
Pocket organizer Wireless Phone
PSTN
Telephone
- Voice Over Internet Protocol (VoIP) Laptop computer
Personal Virtual Assistant
Fax
- Virtual PBX and Phone Numbers
- Cloud based Communications
…that Enable
- Remote Work, Work Anywhere

Report
BetterWorld Telecom and Bainbridge BetterWork™
Graduate Institute Team to Develop A New Strategy for Work
BetterWork ™ Framework
- Study completed in May 2009, providing a ground -
level view of the cost and environmental impacts to
enterprises implementing Open Work philosophies
- Case studies featuring successful programs implemented
by Sun Microsystems (Open Work), Best Buy (ROWE),
and Cisco Systems
- Developed an enterprise model that incorporates
commuting and travel substitution combining mobile,
VPBX, unified comms, conferencing, etc.

Case Study
Sun Microsystems OpenWork
BetterWork™
A New Strategy for Work
9,095 employees (55% of total workforce) are in the Open Work
program, working from home at least 2 days per week
Huge reduction in office space :
- In 2007 Sun reduced their real estate holdings by 15%
(2.7 million square feet) and save $68 million in real estate costs.
The subsequent reductions in building energy use and commuting
saved 23,868 metric tons of CO2 in fiscal 2007.

Case Study: Modeling the Impact
CAPEX, OPEX and Carbon Savings
Across the Board
Scenario 1: Small Company,
3 Locations, 25 Employees
Commuting, Virtual Meeting Substitution
Assumptions: Carbon savings = 31,725 lbs of CO2
- 5 of 25 work remotely
- Cut ½ of travel • 2.6 passenger vehicles per year
- Transition to virtual PBX • 1,633 gallons of gas
• 33.5 barrels of oil
• 2 avg. U.S. homes taken off the grid
Cost savings = $57,270
• Increased Productivity
• Reduced Absenteeism
• Retention & Recruitment
• Office Space
• Gas Savings

Case Study: Modeling the Impact
CAPEX, OPEX and Carbon Savings
Across the Board
Scenario 2: Medium Company/Call Center,
1 Location, 100 Employees
Commuting, Virtual Meeting Substitution
Assumptions: Carbon savings = 1,522,817 lbs of CO2
- 75 of 100 work remotely on avg.
- Cut ½ of travel • 126 passenger vehicles per year
- Transition to virtual PBX • 78,403 gallons of gas
• 1,606 barrels of oil
• 91 avg. U.S. homes taken off the grid
Cost savings = $729,644
• Increased Productivity / 240 hrs. pp
• Reduced Absenteeism
• Retention & Recruitment
• Office Space
• Gas Savings

BetterWork™ =
Sustainable Business

Conclusion
Telecom, Society and Climate Change
The ICT sector is positioned to be the least cost, quickest-to-market
option that the world has at its disposal to create meaningful
carbon mitigation and substitution in the coming decades
- Industry Mobilization and Cooperation
- Marketing, Sales, Education and Promotion to Customers
- Emulate and learn from transformative efforts like the USGBC,
work with governments for end-user incentives, not handouts

Thank You – Questions
mbauer@betterworldtelecom.com