This is a 6 hour project of a public service design event called GOVjam2012. Me and Hamidreza Nekooei worked on it for just 6 hours from the beginning up to visualizing the results, hope we can further our project at some proper time.
LOCA°LLECTPersonas Name: Maryam Age: 41 Marital Status: Married (has a son) Occupation: Housewife Tech Usage: Phone in house, Cell phone (just for talking) Lifestyle: Normally in the house, religious (Goes to religious classes once a week) (Goes out for shopping 2-3 times a week) Takes care of her son, cooks, cleans … Expertise: Cooking nice food Warm and embracing Talk to neighbors (face to face or on the phone)
LOCA°LLECTPersonas Name: Kaambiz Age: 53 Marital Status: Married (has 2 daughters and a son) Occupation: Home refurbishment (also is a good Plumber) Tech Usage: Phone, Cell phone (very little texting) Lifestyle: Normally in his workshop (Only a few people know all his services so does not get too many offers.) Works in 2 shifts (morning – afternoon) Does some daily shopping when returning home Expertise: Is a good plumber Fixes almost anything (has some experience in electrical, civil, HVAC systems)
LOCA°LLECTPersonas Name: Ali Age: 24 Marital Status: Single (but in a relationship) Occupation: Student (Civil Engineering - Undergrad) Tech Usage: Smart phone, PC, Tablet Lifestyle: Outgoing, in-touch with friends, Geeky, Online (most of the time) Goes to university 4 days of the week Not a good student ;) (average marks) Expertise: Quick with learning software, Some experience in Drafting Handy-man (doing small things for people)
LOCA°LLECTNeeds & Offerings of Personas I need a new desk and I need help in doing I am always at work, some book shelves in everyday choirs don’t know if my kids my room, but don’t sometimes. are doing OK with their know how much it We have many unfixed homework or not. costs to buy or make stuff stacked in our I don’t get enough job these. I also have 3 house, my husband is offers, sometimes I free days in a week home late and he have to wait hours to that I can work part- wants to relax in get an offer to fix time, it helps the weekends, I need something. family economy! someone to fix them.
LOCA°LLECTDesigning by Storyboarding the experience 1 2 I need a new bookshelf in my room. Ali My Needs: I need a bookshelf. Date: 5th of June 2012 3 4 I can build a bookshelf for 30 $ Thanks, we Ali will inform Ali. 1
LOCA°LLECTDesigning by Storyboarding the experience Kambiz has told us That he can build Shelves for 30$ each. Do you want to Contact him? 5 6 Date: 5th of June 2012 Message: Sure Kambiz has told us No Thanks That he can build Shelves for 30$ each. Do you want to Contact him? Date: 5th of June 2012 7 8 Hurray! I’ve got a new book shelf. Kambiz got his money and a week of free Metro Ali Tickets 2
LOCA°LLECTDeveloping the service experience for all the users My Story: ? Remember me? I am Maryam. I cannot accept or deliver any services outside of my house, I have to work at home. I don’t feel secure to accept anyone in my house while my husband is out, and at the same time want to keep my privacy and don’t want to give away my address and contact No. to strangers. A pipe in my house is leaking and I cannot wait for my husband to come home to fix this. Can you help me?
LOCA°LLECTDeveloping the service experience for all the users 1 Hi, how can 2 What is the we help you? best way to reach you? I want my info to Hi, One of remain confidential, I the pipes want a plumber close under the to me, can you tell me sink is leaking how many choices do I have? 3 4 You are lucky, there is a plumber nearby that has 2 badges and we Kambiz is a plumber living ensure his work do you 100 meters away from the want me to call him house marked. He has 2 Honorary Badges already. and send him over? A O Yea, That is great, thanks for helping. Maryam B
LOCA°LLECT Blueprint of designed serviceUsers All the local Users add their data Users choose a service Services get delivered community connect and their problems provider based on to users and feedback and get to know/be through any their own interests is given heroes touchpoint.Front Municipality Municipality informsstage Municipality receives distributes data and Municipality receives the Local community problems and connects informs Users that feedbacks and stores of Weekly heroes and them to Local service want to stay unseen of them in data bank. the stories and issue providers near the user. possible choices. badges.Backstage Data is analyzed and Feedback is analyzed . Municipality Manages Badges are added to user preferences are Badges & Gifts are Connections the network. targeted given.Support Data Bank of Local Problems, Service Data bank is updated. Providers and badges
A joint Public service design of:Saleh Baradaran Amini: •Saleh.firstname.lastname@example.org •http://www.facebook.com/saleh.amini •http://ir.linkedin.com/pub/saleh-baradaran-amini/40/435/48aHamidreza Nekoui: •email@example.com •http://www.facebook.com/hamidreza.nekooei TEHRAN GOV JAM (as a part of Global GOV Jam 2012)