WORK EXPERIENCEInternship withMonth : April – MayYear : 2009• Did print advertising for Tourism Malaysia; Wrote advertorials, preparedwhacky punch lines and created interesting copy for flyers andnewspaper advertisements.•Undertook a comprehensive market research for Chambor cosmetics;Involved studying competitors, gathering advertisements and TVC’s,making presentations etc.•Handled online advertising for Kuoni Academy : Wrote newsletters andemails.
Digital Brand Executive withYear : 2010 - 2011 Industry: Travel and Tourism Handled the account of Tourism Malaysia and Star Cruises on all social media i.e Facebook, Twitter, blogs, Quora, travel sites like Trav Buddy and Trip Advisor etc. Industry: Education Handled the account of MT-Educare ‘Career Clicks’. Was briefly involved in developing the idea behind interesting applications which involved Career testing, counseling, quizzes, polls and gaming activities for students on facebook.
Industry: Hospitality Handled the account of Shiro, Hard Rock Café and California Pizza Kitchen under (JSM Corp group) on all social media i.e. facebook, twitter, blogs etc.New Initiatives•Was also deeply involved in bringing new ideas and value to these brands (online and offine) interms of new initiatives to strengthen the relationship with fans further.•For eg: Introducting a paper initiative for Tourism Malaysia fans called the ‘The Asian Travellers’and a crusing guide called ‘The Cruisetacular’ for Star Cruise fans.•QR codes and Stereograms (3D images) were also used as means of engagement and personalinvolvement with fans.
•Clients Handled: Tourism Malaysia, Star Cruises,MT- Educare, Kuoni Academy, Centuary•Industry: Travel and Tourism•Wrote copy for leaflets, brochures, advertorials forTourism Malaysia and Star Cruises•Industry: Education•Wrote copy for leaflets, brochures and allprint/outdoor adverstisements for MT-Educare andKuoni Academy.
Senior Brand Executive at Industry : Hospitality Currently Managing the account of Four Points By Sheraton (Starwood Properties) in the digital space. Was deeply involved with strategizing and conceptualizing new ideas for the brand. Created and conceptualized new strategies for Oberoi Hotels. Served as a copywriter for their official magaize ‘Envoy’Industry: EducationCurrently Managing the account ofWelingkar Institute of Management inthe digital space. Currently Managing the account of Chambor Geneva (Cosmetics) in the digital space. Creating a new space for the brand by churning out social media campaigns in the digital space